Grant Leboff - Sticky Marketing Club

Grant Leboff - Sticky Marketing Club's Posts

Measuring the marketing process and results

Measuring the marketing process and results

Does everyone think that marketing is all about showing up at the right time, in the right places and getting your business noticed? In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, explains that selling is not that simple and you really have to make sure that you have a compelling proposition. Read More »

The culture of performance

The culture of performance

How do you engage in a meaningful way to make it really work? In this lesson, Brian MacNeice, an expert on driving improvements in performance focus and culture in high performing organisations demonstrates that the best leaders do not engage from behind a desk. Read More »

Everybody's got a channel! Grant Leboff speaking at the Sales Institute, Dublin

Everybody's got a channel! Grant Leboff speaking at the Sales Institute, Dublin

In a world of abundance of information means that, as sales people, we now live in a world of scarcity of attention - and what do sales people need in abundance? Attention! Read More »

Employee engagement and the effect on customer experience

Employee engagement and the effect on customer experience

A lot of companies are focused on delivering great things for their customers, but actually does it start internally? In this lesson, customer service and experience strategist, Adrian Swinscoe, discusses if there is a link between employee engagement and customer experience? Read More »

Being Eros in a Logos world

Being Eros in a Logos world

You work in a position where your boss can say no, your colleagues can say no, those who don't work in marketing can say no, and even your own teams can say no. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why you, as a marketing leader, need to build relationships by being an inspiration to the people around around you. Read More »

Social is a way of thinking, not a platform

Social is a way of thinking, not a platform

How many times have you heard people talk about 'social’ like it's a platform? In this Vlog, Grant explains that Facebook or Twitter are no longer merely social platforms, they are the way we behave. Read More »

Negotiation answers and planning

Negotiation answers and planning

In negotiation, when your client gets to ask “Can you do it cheaper?” how do you respond? In this lesson, Media and Presentation coach Michael Dodd shares how the great negotiation experts prepare for it Read More »

Being in the right place at the right time

Being in the right place at the right time

Does everyone think that marketing is all about showing up at the right time, in the right places and getting your business noticed? In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, explains that selling is not that simple and you really have to make sure that you have a compelling proposition. Read More »

Confirmation Bias

Confirmation Bias

In this Vlog, Grant explains that it’s down to ‘Confirmation Bias’ and how it can help you. Read More »

Customer feedback

Customer feedback

Asking your customers for feedback about your product or service can be a tricky thing. In this lesson, customer service and experience strategist, Adrian Swinscoe, discusses the challenges of asking for feedback too soon, or too late. Read More »

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