Grant Leboff - Sticky Marketing Club

Grant Leboff - Sticky Marketing Club's Posts

How important is flexibility in a growing business?

How important is flexibility in a growing business?

In this lesson, Guy Rigby – a chartered accountant, entrepreneur, author, mentor and advisor to dynamic owner-managed businesses – warns of the challenges facing entrepreneurs who are guilty of ‘pushing water uphill’. Read More »

Are you a Cow or a Rhino?

Are you a Cow or a Rhino?

In this lesson, based on interviews with 250 top achievers, David Hyner – an international speaker, author, broadcaster and researcher on goal setting – explains the difference between cows and rhinos, as defined by the American author and psychiatrist, Scott Alexander. Read More »

Why you can't rely on word of mouth

Why you can't rely on word of mouth

In this Vlog, Grant explains that whilst people still talk face to face and on the telephone, today the nature of word of mouth has changed and business can’t ignore it. Read More »

Facebook changes don’t matter

Facebook changes don’t matter

There's been a lot of uproar about the new changes that Facebook have made to their newsfeed, but those changes really don't matter, so what is the fuss all about? Read More »

How Neuroscience can Power Your Sales Success

How Neuroscience can Power Your Sales Success

A common problem is that businesses will have a sales process which almost seems to exist in isolation of what the customer is doing. Read More »

What is credibility by association?

What is credibility by association?

In this lesson - entrepreneur, speaker and author, Warren Cass - explains that ‘credibility by association’ is the simple concept, whereby we're known by the company we keep, and illustrates it with a stunning example. Read More »

How important is goal setting?

How important is goal setting?

What is visualisation and how does it apply to business? In this lesson, Nicci Roscoe – TV presenter, journalist, motivational speaker, trainer and coach – explains how it works, in practice. Read More »

How do you manage the pace of growth?

How do you manage the pace of growth?

When building a business, people often think that they just need to make as much money as quickly as possible. In this lesson, Guy Rigby – a chartered accountant, entrepreneur, author, mentor and advisor to dynamic owner-managed businesses – explains that it's a bit more nuanced than that. Read More »

Make your customer the hero

Make your customer the hero

When people do their marketing they talk about their benefits, why people should use them, what they can offer. It's all about ‘me, me, me’. That's not how good marketing works. You need to focus on your customer, their challenges, their problems, what they're trying to achieve, their stories. In other words it should be about you at all, it should be about them. The golden rule is this, make your... Read More »

How can I prevent stress?

How can I prevent stress?

We are all capable of doing too much work, getting stressed, doing things that cause us grief, anxiety and stress – but how can we prevent it? In this lesson, based on interviews with 250 top achievers, David Hyner – an international speaker, author, broadcaster and researcher on goal setting - Explains how we need to make ‘de-stressing’ an habitual behaviour. Read More »

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