The Most Important Consideration In Marketing Today Is...
When you are thinking about how to communicate to your prospects and customers, what is your primary consideration? Is it to whom you are speaking? In other words, is you... Read More »
Why You Are A Marketer Whether You Like It Or Not
We are in the midst of a revolution not seen before in any of our lifetimes. Communication is no longer one way, that is, from the few to the masses. Today, whether you c... Read More »
Dumb Marketing Question #1 - Does Social Media Work?
As ‘Social Media’ has become too big to ignore, most companies are dabbling with it in some way. Of course, there are businesses that take Social Media extremely seriousl... Read More »
Forget Social Media, Think Social Business
The World Wide Web is the biggest revolution in communication since the invention of the printing press. The printing press started the democratisation of information. Kn... Read More »
Where Do Your Customers Learn?
When Gutenberg invented the printing press in 1450 he precipitated the democratisation of information. Neither the reformation nor renaissance, in Europe, could have happ... Read More »
Why Your Story Matters
When you walk into a meeting, with a potential customer, what is the conversation you have? Does it, at some point, lead to you revealing the features and benefits of you... Read More »
What Does 'Engagement' With Customers Really Mean?
Why is it that before we get married, we are ‘engaged’? Why do many public toilets say the word ‘engaged’ on the outside when they are locked? The term ‘engaged’ means bu... Read More »
How 'Influencer Marketing' Can Accelerate Your Business Development
We now live in a world where everyone has the opportunity to own their own media channels. Utilising Twitter, Facebook, LinkedIn, YouTube or any of the multitude of platf... Read More »
Three Questions Every Salesperson Should Ask Themselves Today
There is no doubt that in a web enabled digital age the role of a salesperson has to change. Quite simply, in most markets, prospects now have more access to choice and i... Read More »
How Information Distribution Is Changing
We used to live in a world where everyone knew the places to go for information. In the main, people would obtain their news from the same few newspapers, radio stations ... Read More »
Why Ignoring Mobile Is No Longer An Option
Too many businesses are ignoring mobile. While up until now many companies have ‘got away with it’, this situation is becoming increasingly untenable. Over a third of the... Read More »
What The Emergence Of 'Social TV' Can Teach Us All
Watching television, for many, used to be a solitary activity. Some people would obviously watch programmes, at home, with family members or friends. The following day, s... Read More »
Whitney Houston, Sony And The Importance Of 'Reputation'
Just hours after the death of Whitney Houston two of her albums, ‘The Ultimate Collection’ and “The Greatest Hits’ were increased in price on the UK version of iTunes; on... Read More »
Do Not Commit The 'Cardinal Sin' Of Modern Marketing
The seven ‘deadly’ or ‘cardinal’ sins are commonly thought of as envy, gluttony, greed, lust, pride, sloth and wrath. However, in marketing today, there is another sin be... Read More »
