Leboff's Blog/Vlog

A Lettuce Ate My Grandmother

A Lettuce Ate My Grandmother

In this Vlog, Grant explains the importance of creating attaching grabbing headlines. Read More »

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Rating: 4.0/5 (1 vote cast)
Cognitive Economy

Cognitive Economy

Have you ever lost out to the competition and not been able to understand why? In this VLOG, Grant explains why having t... Read More »

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Rating: 4.0/5 (2 votes cast)
When the Channel kills the Value Proposition

When the Channel kills the Value Proposition

Grant explains that when you're thinking about the channels you're going to use to get to market, it's not just enough t... Read More »

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Rating: 4.0/5 (1 vote cast)
The Cardinal Sin of Marketing

The Cardinal Sin of Marketing

We live in a world of an absolute abundance of information and the only way we can cope with it all is to ignore as much... Read More »

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Rating: 4.0/5 (2 votes cast)
Marketing Isn't About Winning Customers

Marketing Isn't About Winning Customers

Grant explains that marketing used to be the art of interrupting someone else's audience – be it an advert in a trade ma... Read More »

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Rating: 4.5/5 (2 votes cast)
The A-Ha Moment

The A-Ha Moment

What do you call the moment when, despite all the warnings, a clinically obese women, realises she has to stop eating an... Read More »

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Rating: 4.0/5 (4 votes cast)
Same Hours, Less Time!

Same Hours, Less Time!

Do you keep running out of time? Not enough hours in the day? Grant Leboff explains why.. Read More »

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Rating: 5.0/5 (1 vote cast)
Your CRM is rubbish

Your CRM is rubbish

Grant questions why you enter information you have gleaned about your customers, such as their birthday, children or fav... Read More »

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Rating: 4.5/5 (6 votes cast)
The customer is the channel

The customer is the channel

Grant explains that in order to have really effective marketing and communications today, one has to understand the cons... Read More »

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Rating: 4.6/5 (5 votes cast)
How to share other peoples content

How to share other peoples content

In this Vlog, Grant Leboff explains that you don’t have to create all of your content yourself. Read More »

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Rating: 4.5/5 (2 votes cast)
How to create content that sells

How to create content that sells

In this Vlog Grant explains that although you have to create content which provides your audience with value, you also h... Read More »

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Rating: 5.0/5 (2 votes cast)
Amazon

Amazon

Grant explains that, like the Amazon, Amazon online, like other leading companies, is also an ecosystem... Read More »

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Rating: 4.0/5 (1 vote cast)
Building an Audience

Building an Audience

Grant Leboff describes how to build an audience on a website or social media Read More »

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Rating: 5.0/5 (2 votes cast)
Growth Hacking Mindset

Growth Hacking Mindset

Grant explains that the best companies today don't just have a hunch as to what might work, rather by 'hacking' into the... Read More »

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Rating: 4.7/5 (3 votes cast)
A short history of the Purchase Funnel

A short history of the Purchase Funnel

Grant explains how the Digital Sales Funnel has superseded the traditional Sales Funnel which was created in 1898. Read More »

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Rating: 4.6/5 (5 votes cast)
The Experience Economy

The Experience Economy

Grant explains that companies can no longer differentiate themselves by service because it has now become a commodity. W... Read More »

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Rating: 4.8/5 (5 votes cast)
What’s the story?

What’s the story?

Grant Leboff explains that to get a message across, people respond better to stories rather than dull facts. Read More »

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Rating: 4.8/5 (4 votes cast)
I Must Get An Accountant Today

I Must Get An Accountant Today

Grant Leboff explains why triggers and events are so important in your customers buying process. Read More »

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Rating: 4.7/5 (3 votes cast)
Let's Ban Content Marketing

Let's Ban Content Marketing

Grant Leboff explains why he would ban the phrase ‘Content Marketing’. Read More »

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Rating: 4.3/5 (3 votes cast)
Engagement Explained

Engagement Explained

Grant Leboff explains why engagement is so important in business. Read More »

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Mr Shouty

Mr Shouty

Grant Leboff explains why shouting doesn't get you attention anymore. Read More »

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Rating: 5.0/5 (2 votes cast)
The Importance of Purpose

The Importance of Purpose

These days, everybody needs to think of themselves as a media personality. Read More »

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Rating: 5.0/5 (1 vote cast)
Everybody is a Media Personality Now

Everybody is a Media Personality Now

These days, everybody needs to think of themselves as a media personality. Read More »

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Rating: 4.4/5 (5 votes cast)
Why has marketing hijacked social media?

Why has marketing hijacked social media?

Why has marketing hijacked social media? Marketing used to be responsible for corporate-to-person communications. So... Read More »

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