Leboff’s Blog

In Sales & Marketing We Must Ban The Word ‘Need’

In Sales & Marketing We Must Ban The Word ‘Need’

We live in a world where consumers have been empowered. Buyers, in most of the purchases they make, have an abundance of... Read More »

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Rating: 4.3/5 (6 votes cast)
How Effective Is Your Content Marketing?

How Effective Is Your Content Marketing?

Content Marketing is now becoming conventional wisdom amongst the marketing fraternity. Of course you have to use conten... Read More »

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Rating: 2.7/5 (6 votes cast)
Are You Missing Out By Not Utilising Strategic Partnerships?

Are You Missing Out By Not Utilising Strategic Partnerships?

One of the facts of life is that, as one entity becomes abundant, it renders something else scarce. The world wide web a... Read More »

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Why ‘Cognitive Economy’ Matters To Your Business

Why ‘Cognitive Economy’ Matters To Your Business

Do you understand where your business provides value for its customers? Do you have real and tangible competitive advant... Read More »

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Rating: 3.1/5 (7 votes cast)
Be Aware – The Internet Is Under Threat!

Be Aware – The Internet Is Under Threat!

We are living through a communication revolution. For the first time in history everyone owns their own channel. One no ... Read More »

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Rating: 5.0/5 (5 votes cast)
Marketing Lessons From The ‘Three Crowns’ Pub

Marketing Lessons From The ‘Three Crowns’ Pub

It was while enjoying a series of single malt whiskies, in the Three Crowns Pub, that I was reminded of a marketing less... Read More »

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For What Purpose Are You Using Social Media?

For What Purpose Are You Using Social Media?

Businesses' use of social media reminds me a little of the beginnings of the mobile phone. While embraced as exciting by... Read More »

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A Lesson For Business – In Healthcare, Prevention Is Better Than Cure

A Lesson For Business – In Healthcare, Prevention Is Better Than Cure

A Lesson For Business - In Healthcare, Prevention Is Better Than Cure As wearable technology starts to become mainstream... Read More »

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Marketing Today – Its About People, NOT Products Or Services

Marketing Today – Its About People, NOT Products Or Services

Much of the marketing and communications of yesteryear focused on the benefits of using a company’s particular products ... Read More »

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Rating: 3.8/5 (4 votes cast)
Does Your Business Need Stickier Marketing?

Does Your Business Need Stickier Marketing?

We are currently living in the midst of a ‘communication revolution’. It affects every facet of society, the likes of wh... Read More »

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Rating: 4.0/5 (2 votes cast)
Effective Marketing – It’s Time To Get Closer To The ‘Creepy Line’

Effective Marketing – It’s Time To Get Closer To The ‘Creepy Line’

“The Google policy about a lot of these things is to get right up to the creepy line but not cross it” declared Eric Sch... Read More »

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What Are You Doing To Encourage Advocacy?

What Are You Doing To Encourage Advocacy?

As early as 1967, Professor Johan Arndt from the Colombia Graduate School Of Business identified ‘word of mouth’ as “one... Read More »

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Embrace The ‘Experience Economy’ Or You Won’t Be Able To Compete

Embrace The ‘Experience Economy’ Or You Won’t Be Able To Compete

During the 1950’s, as the western industrialised world became richer, and products became more commoditised, we became a... Read More »

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2014 – The Beginning of Wearable Devices Becoming Mainstream

2014 – The Beginning of Wearable Devices Becoming Mainstream

When Apple launched the iPhone in 2007 it wasn’t just a technological breakthrough. It ushered in a new era of communica... Read More »

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Do You Want Competitive Advantage? – Think Data

Do You Want Competitive Advantage? – Think Data

The nature of ‘digital’ is that every action, decision, comment, gesture and click leaves a data trail. An increasing am... Read More »

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Rating: 2.3/5 (3 votes cast)
Sticky Marketing Seminar At Kay Johnson Gee
Kay Johnson Helen Varey Victoria Adrian taylor Emma

Sticky Marketing Seminar At Kay Johnson Gee

With an ever increasing number of businesses blogging, using social media and producing content, it is the companies whi... Read More »

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Rating: 4.3/5 (3 votes cast)
Outernet

Is It Time To Start Thinking In Terms Of The ‘Outernet’?

Although the history of the internet can be traced back to the 1950‘s, it was during the 1980’s when the concept of a wo... Read More »

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The Most Important Consideration In Marketing Today Is…

The Most Important Consideration In Marketing Today Is…

When you are thinking about how to communicate to your prospects and customers, what is your primary consideration? Is i... Read More »

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Rating: 3.8/5 (4 votes cast)
Why You Are A Marketer Whether You Like It Or Not

Why You Are A Marketer Whether You Like It Or Not

We are in the midst of a revolution not seen before in any of our lifetimes. Communication is no longer one way, that is... Read More »

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Rating: 3.3/5 (6 votes cast)
Does Social Media Work?

Dumb Marketing Question #1 – Does Social Media Work?

As ‘Social Media’ has become too big to ignore, most companies are dabbling with it in some way. Of course, there are bu... Read More »

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Rating: 4.0/5 (7 votes cast)
Forget Social Media, Think Social Business

Forget Social Media, Think Social Business

The World Wide Web is the biggest revolution in communication since the invention of the printing press. The printing pr... Read More »

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Rating: 5.0/5 (2 votes cast)
Where Do Your Customers Learn?
where do customers learn

Where Do Your Customers Learn?

When Gutenberg invented the printing press in 1450 he precipitated the democratisation of information. Neither the refor... Read More »

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Rating: 3.0/5 (1 vote cast)
Why Your Story Matters
great story

Why Your Story Matters

When you walk into a meeting, with a potential customer, what is the conversation you have? Does it, at some point, lead... Read More »

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Rating: 5.0/5 (1 vote cast)
What Does ‘Engagement’ With Customers Really Mean?
engaged

What Does ‘Engagement’ With Customers Really Mean?

Why is it that before we get married, we are ‘engaged’? Why do many public toilets say the word ‘engaged’ on the outside... Read More »

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Rating: 4.0/5 (1 vote cast)
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