Leboff's Blog/Vlog - Sticky Marketing Club

Leboff's Blog/Vlog

The buying journey hasn't changed

The buying journey hasn't changed

People, all over the world, have started talking about the fact that the buying journey is no longer linear. In this Vlo... Read More »

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Rating: 5.0/5 (1 vote cast)
The Difference Between Sales and Marketing

The Difference Between Sales and Marketing

Is your website part of your sales department or your marketing department? In this Vlog Grant explains the difference b... Read More »

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Rating: 5.0/5 (1 vote cast)
Your USP explained in one simple step

Your USP explained in one simple step

Today, no company, even the mighty Apple, have a USP for very long, if at all. In this Vlog, Grant explains why it no lo... Read More »

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Rating: 5.0/5 (1 vote cast)
Avoiding Social Media platforms won't spare your business from being mentioned

Avoiding Social Media platforms won't spare your business from being mentioned

Just because you decide not to be on Twitter or Facebook, it doesn't mean that someone else can't post something about y... Read More »

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The Importance of weak ties

The Importance of weak ties

In this Vlog Grant asks - if someone wants to connect with you online, and you don't know them too well - should you ref... Read More »

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Rating: 4.0/5 (1 vote cast)
Fake News

Fake News

There has always been inaccurate reporting, so why the emphasis now on fake news? In this Vlog, Grant explains that it's... Read More »

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Making Use of Customer Attention

Making Use of Customer Attention

Many years ago, the main value in a company was the products or services it produced and delivered. In this Vlog, Grant ... Read More »

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Rating: 5.0/5 (1 vote cast)
Effective Market Segmentation

Effective Market Segmentation

Not all people in the same demographic group are the same. You can’t go to a data broker and ask for managing directors ... Read More »

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Rating: 4.0/5 (3 votes cast)
Getting People to Share Your Content

Getting People to Share Your Content

Too many people in business create content without considering; what is the emotional deliverable for their client. In t... Read More »

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Rating: 5.0/5 (4 votes cast)
What is the Purpose of a Brand?

What is the Purpose of a Brand?

We are often under the illusion that customers only want the best result, but actually, that’s not always the case. In t... Read More »

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Rating: 5.0/5 (1 vote cast)
Stop Persuading People to Buy Your Stuff

Stop Persuading People to Buy Your Stuff

In this VLOG, Grant explains that if you try to persuade someone to buy, you may or may not make a sale - but if you ins... Read More »

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Rating: 4.7/5 (9 votes cast)
A Lettuce Ate My Grandmother

A Lettuce Ate My Grandmother

In this Vlog, Grant explains the importance of creating attention grabbing headlines. Read More »

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Rating: 4.5/5 (2 votes cast)
Cognitive Economy

Cognitive Economy

Have you ever lost out to the competition and not been able to understand why? In this VLOG, Grant explains why having t... Read More »

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Rating: 4.0/5 (2 votes cast)
When the Channel kills the Value Proposition

When the Channel kills the Value Proposition

Grant explains that when you're thinking about the channels you're going to use to get to market, it's not just enough t... Read More »

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Rating: 4.0/5 (1 vote cast)
The Cardinal Sin of Marketing

The Cardinal Sin of Marketing

We live in a world of an absolute abundance of information and the only way we can cope with it all is to ignore as much... Read More »

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Rating: 4.0/5 (2 votes cast)
Marketing Isn't About Winning Customers

Marketing Isn't About Winning Customers

Grant explains that marketing used to be the art of interrupting someone else's audience – be it an advert in a trade ma... Read More »

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Rating: 4.5/5 (2 votes cast)
The A-Ha Moment

The A-Ha Moment

What do you call the moment when, despite all the warnings, a clinically obese women, realises she has to stop eating an... Read More »

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Rating: 4.0/5 (4 votes cast)
Same Hours, Less Time!

Same Hours, Less Time!

Do you keep running out of time? Not enough hours in the day? Grant Leboff explains why.. Read More »

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Rating: 5.0/5 (1 vote cast)
Your CRM is rubbish

Your CRM is rubbish

Grant questions why you enter information you have gleaned about your customers, such as their birthday, children or fav... Read More »

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Rating: 4.5/5 (6 votes cast)
The customer is the channel

The customer is the channel

Grant explains that in order to have really effective marketing and communications today, one has to understand the cons... Read More »

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Rating: 4.6/5 (5 votes cast)
How to share other peoples content

How to share other peoples content

In this Vlog, Grant Leboff explains that you don’t have to create all of your content yourself. Read More »

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Rating: 4.5/5 (2 votes cast)
How to create content that sells

How to create content that sells

In this Vlog Grant explains that although you have to create content which provides your audience with value, you also h... Read More »

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Rating: 5.0/5 (2 votes cast)
Amazon

Amazon

Grant explains that, like the Amazon, Amazon online, like other leading companies, is also an ecosystem... Read More »

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Building an Audience

Building an Audience

Grant Leboff describes how to build an audience on a website or social media Read More »

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Rating: 5.0/5 (2 votes cast)
Growth Hacking Mindset

Growth Hacking Mindset

Grant explains that the best companies today don't just have a hunch as to what might work, rather by 'hacking' into the... Read More »

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Rating: 4.7/5 (3 votes cast)
A short history of the Purchase Funnel

A short history of the Purchase Funnel

Grant explains how the Digital Sales Funnel has superseded the traditional Sales Funnel which was created in 1898. Read More »

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Rating: 4.6/5 (5 votes cast)
The Experience Economy

The Experience Economy

Grant explains that companies can no longer differentiate themselves by service because it has now become a commodity. W... Read More »

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Rating: 4.8/5 (5 votes cast)
What’s the story?

What’s the story?

Grant Leboff explains that to get a message across, people respond better to stories rather than dull facts. Read More »

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Rating: 4.8/5 (4 votes cast)
I Must Get An Accountant Today

I Must Get An Accountant Today

Grant Leboff explains why triggers and events are so important in your customers buying process. Read More »

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Rating: 4.7/5 (3 votes cast)
Let's Ban Content Marketing

Let's Ban Content Marketing

Grant Leboff explains why he would ban the phrase ‘Content Marketing’. Read More »

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Rating: 4.3/5 (3 votes cast)
Engagement Explained

Engagement Explained

Grant Leboff explains why engagement is so important in business. Read More »

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Rating: 5.0/5 (1 vote cast)
Mr Shouty

Mr Shouty

Grant Leboff explains why shouting doesn't get you attention anymore. Read More »

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Rating: 5.0/5 (2 votes cast)
The Importance of Purpose

The Importance of Purpose

These days, everybody needs to think of themselves as a media personality. Read More »

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Rating: 5.0/5 (1 vote cast)
Everybody is a Media Personality Now

Everybody is a Media Personality Now

These days, everybody needs to think of themselves as a media personality. Read More »

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Rating: 4.4/5 (5 votes cast)
Why has marketing hijacked social media?

Why has marketing hijacked social media?

Why has marketing hijacked social media? Marketing used to be responsible for corporate-to-person communications. So... Read More »

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Emotion

Emotion

Antonio Damasio, the leading professor in neuroscience, once said, "Human beings are feeling machines that think. We're ... Read More »

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Rating: 4.5/5 (4 votes cast)
Don't tell me. Show me
Stage Curtains

Don't tell me. Show me

If you're an expert, don't tell me you're an expert, show me you're an expert. Write a book, write an authoritative whit... Read More »

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Rating: 4.4/5 (5 votes cast)
Digital Selling

Digital Selling

These days purchase journeys start online; people using forums, blogs, social media, and websites to start their purchas... Read More »

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Rating: 4.5/5 (2 votes cast)
Make your customer the hero
make-your-customer-the-hero-thumb-site make-your-customer-the-hero-thumb-site make-your-customer-the-hero-thumb-site make-your-customer-the-hero-thumb-site

Make your customer the hero

When people do their marketing they talk about their benefits, why people should use them, what they can offer. It's all... Read More »

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Rating: 4.6/5 (8 votes cast)
Context Is Not Just About Location

Context Is Not Just About Location

When Apple launched the iPhone in 2007 it signalled the beginning of the smart phone revolution. Where the introduction ... Read More »

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Rating: 4.0/5 (4 votes cast)
Social Media Is Not A Platform

Social Media Is Not A Platform

I walked back through the front door of my parent’s home a little despondent. I was 17 years old and had just had my fir... Read More »

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Rating: 4.2/5 (12 votes cast)
In Sales & Marketing We Must Ban The Word ‘Need’

In Sales & Marketing We Must Ban The Word ‘Need’

We live in a world where consumers have been empowered. Buyers, in most of the purchases they make, have an abundance of... Read More »

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Rating: 4.5/5 (15 votes cast)
How Effective Is Your Content Marketing?

How Effective Is Your Content Marketing?

Content Marketing is now becoming conventional wisdom amongst the marketing fraternity. Of course you have to use conten... Read More »

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Rating: 2.1/5 (11 votes cast)
Are You Missing Out By Not Utilising Strategic Partnerships?

Are You Missing Out By Not Utilising Strategic Partnerships?

One of the facts of life is that, as one entity becomes abundant, it renders something else scarce. The world wide web a... Read More »

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Rating: 4.2/5 (6 votes cast)
Why ‘Cognitive Economy’ Matters To Your Business

Why ‘Cognitive Economy’ Matters To Your Business

Do you understand where your business provides value for its customers? Do you have real and tangible competitive advant... Read More »

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Rating: 3.4/5 (8 votes cast)
Be Aware - The Internet Is Under Threat!

Be Aware - The Internet Is Under Threat!

We are living through a communication revolution. For the first time in history everyone owns their own channel. One no ... Read More »

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Rating: 5.0/5 (5 votes cast)
Marketing Lessons From The ‘Three Crowns’ Pub

Marketing Lessons From The ‘Three Crowns’ Pub

It was while enjoying a series of single malt whiskies, in the Three Crowns Pub, that I was reminded of a marketing less... Read More »

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Rating: 4.9/5 (7 votes cast)
For What Purpose Are You Using Social Media?

For What Purpose Are You Using Social Media?

Businesses' use of social media reminds me a little of the beginnings of the mobile phone. While embraced as exciting by... Read More »

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Rating: 4.8/5 (4 votes cast)
A Lesson For Business - In Healthcare, Prevention Is Better Than Cure

A Lesson For Business - In Healthcare, Prevention Is Better Than Cure

A Lesson For Business - In Healthcare, Prevention Is Better Than Cure As wearable technology starts to become mainstream... Read More »

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Rating: 3.0/5 (2 votes cast)
Marketing Today - Its About People, NOT Products Or Services

Marketing Today - Its About People, NOT Products Or Services

Much of the marketing and communications of yesteryear focused on the benefits of using a company’s particular products ... Read More »

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Rating: 3.8/5 (4 votes cast)
Does Your Business Need Stickier Marketing?

Does Your Business Need Stickier Marketing?

We are currently living in the midst of a ‘communication revolution’. It affects every facet of society, the likes of wh... Read More »

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Rating: 4.0/5 (2 votes cast)
Effective Marketing - It’s Time To Get Closer To The ‘Creepy Line’

Effective Marketing - It’s Time To Get Closer To The ‘Creepy Line’

“The Google policy about a lot of these things is to get right up to the creepy line but not cross it” declared Eric Sch... Read More »

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Rating: 4.0/5 (2 votes cast)
What Are You Doing To Encourage Advocacy?

What Are You Doing To Encourage Advocacy?

As early as 1967, Professor Johan Arndt from the Colombia Graduate School Of Business identified ‘word of mouth’ as “one... Read More »

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Rating: 4.5/5 (2 votes cast)
Embrace The ‘Experience Economy’ Or You Won’t Be Able To Compete

Embrace The ‘Experience Economy’ Or You Won’t Be Able To Compete

During the 1950’s, as the western industrialised world became richer, and products became more commoditised, we became a... Read More »

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Rating: 4.3/5 (3 votes cast)
2014 - The Beginning of Wearable Devices Becoming Mainstream

2014 - The Beginning of Wearable Devices Becoming Mainstream

When Apple launched the iPhone in 2007 it wasn’t just a technological breakthrough. It ushered in a new era of communica... Read More »

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Rating: 3.8/5 (4 votes cast)
Do You Want Competitive Advantage? - Think Data

Do You Want Competitive Advantage? - Think Data

The nature of ‘digital’ is that every action, decision, comment, gesture and click leaves a data trail. An increasing am... Read More »

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Rating: 2.3/5 (3 votes cast)
Sticky Marketing Seminar At Kay Johnson Gee
Kay Johnson Helen Varey Victoria Adrian taylor Emma

Sticky Marketing Seminar At Kay Johnson Gee

With an ever increasing number of businesses blogging, using social media and producing content, it is the companies whi... Read More »

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Rating: 4.3/5 (3 votes cast)
Outernet

Is It Time To Start Thinking In Terms Of The ‘Outernet’?

Although the history of the internet can be traced back to the 1950‘s, it was during the 1980’s when the concept of a wo... Read More »

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Rating: 5.0/5 (1 vote cast)
The Most Important Consideration In Marketing Today Is...

The Most Important Consideration In Marketing Today Is...

When you are thinking about how to communicate to your prospects and customers, what is your primary consideration? Is i... Read More »

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Rating: 3.8/5 (4 votes cast)
Why You Are A Marketer Whether You Like It Or Not

Why You Are A Marketer Whether You Like It Or Not

We are in the midst of a revolution not seen before in any of our lifetimes. Communication is no longer one way, that is... Read More »

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Rating: 3.3/5 (6 votes cast)
Does Social Media Work?

Dumb Marketing Question #1 - Does Social Media Work?

As ‘Social Media’ has become too big to ignore, most companies are dabbling with it in some way. Of course, there are bu... Read More »

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Rating: 4.0/5 (8 votes cast)
Forget Social Media, Think Social Business

Forget Social Media, Think Social Business

The World Wide Web is the biggest revolution in communication since the invention of the printing press. The printing pr... Read More »

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Rating: 5.0/5 (2 votes cast)
Where Do Your Customers Learn?
where do customers learn

Where Do Your Customers Learn?

When Gutenberg invented the printing press in 1450 he precipitated the democratisation of information. Neither the refor... Read More »

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Rating: 3.0/5 (1 vote cast)
Why Your Story Matters
great story

Why Your Story Matters

When you walk into a meeting, with a potential customer, what is the conversation you have? Does it, at some point, lead... Read More »

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Rating: 5.0/5 (1 vote cast)
What Does 'Engagement' With Customers Really Mean?
engaged

What Does 'Engagement' With Customers Really Mean?

Why is it that before we get married, we are ‘engaged’? Why do many public toilets say the word ‘engaged’ on the outside... Read More »

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Rating: 4.0/5 (1 vote cast)
How 'Influencer Marketing' Can Accelerate Your Business Development
twitter influence

How 'Influencer Marketing' Can Accelerate Your Business Development

We now live in a world where everyone has the opportunity to own their own media channels. Utilising Twitter, Facebook, ... Read More »

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Rating: 4.0/5 (1 vote cast)
Three Questions Every Salesperson Should Ask Themselves Today
salesperson waiting salesperson waiting

Three Questions Every Salesperson Should Ask Themselves Today

There is no doubt that in a web enabled digital age the role of a salesperson has to change. Quite simply, in most marke... Read More »

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Rating: 3.0/5 (2 votes cast)
How Information Distribution Is Changing
How Information Distribution Is Changing

How Information Distribution Is Changing

We used to live in a world where everyone knew the places to go for information. In the main, people would obtain their ... Read More »

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Rating: 4.0/5 (1 vote cast)
Why Ignoring Mobile Is No Longer An Option
iphone

Why Ignoring Mobile Is No Longer An Option

Too many businesses are ignoring mobile. While up until now many companies have ‘got away with it’, this situation is be... Read More »

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Rating: 4.0/5 (1 vote cast)
What The Emergence Of 'Social TV' Can Teach Us All
Watching TV

What The Emergence Of 'Social TV' Can Teach Us All

Watching television, for many, used to be a solitary activity. Some people would obviously watch programmes, at home, wi... Read More »

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Rating: 5.0/5 (1 vote cast)
Whitney Houston, Sony And The Importance Of 'Reputation'
whitney

Whitney Houston, Sony And The Importance Of 'Reputation'

Just hours after the death of Whitney Houston two of her albums, ‘The Ultimate Collection’ and “The Greatest Hits’ were ... Read More »

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Rating: 0.0/5 (0 votes cast)
Do Not Commit The 'Cardinal Sin' Of Modern Marketing
cardinal sin

Do Not Commit The 'Cardinal Sin' Of Modern Marketing

The seven ‘deadly’ or ‘cardinal’ sins are commonly thought of as envy, gluttony, greed, lust, pride, sloth and wrath. Ho... Read More »

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Does Your Organisation Have A 'Head Of Glasses'?
head of glasses

Does Your Organisation Have A 'Head Of Glasses'?

I was on a three hour train journey the other day. The staff were perfectly friendly but the way they worked was quite f... Read More »

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Rating: 4.5/5 (2 votes cast)
How Search Engine Optimisation And Social Media Are Becoming One
seo seo

How Search Engine Optimisation And Social Media Are Becoming One

Search Engine Optimisation (SEO) is the way of improving visibility by trying to ensure one has as high a web ranking as... Read More »

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Rating: 4.0/5 (1 vote cast)
Google vs Facebook - Where The Real Battle Lines Are Drawn
mark zuckerberg mark zuckerberg

Google vs Facebook - Where The Real Battle Lines Are Drawn

Since Google launched their Google + social network in June 2011 a lot has been written about whether it will be able to... Read More »

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Rating: 3.5/5 (2 votes cast)
Star Wars, Recruitment and Creating 'Sticky' Content
Star Wars

Star Wars, Recruitment and Creating 'Sticky' Content

Marketing is no longer purely transactional. Historically, the major measure to assess whether a company’s marketing was... Read More »

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The Importance Of The Social Graph
social graph

The Importance Of The Social Graph

For a vast majority of companies Social Media is still new. However, because many of the customers a business would like... Read More »

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Rating: 4.0/5 (1 vote cast)
Welcome To The Social Web
social web

Welcome To The Social Web

There has been much said about the ‘wisdom of crowds’. That is, how we can use the opinions of numerous disparate indivi... Read More »

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New Marketing Is About Building Assets
youtube videos

New Marketing Is About Building Assets

‘Old Marketing’ was transactional in nature. One would organise a direct mail, telemarketing or advertising campaign, an... Read More »

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Marketing Is A Conversation? Oh Yeah... About What?
Conversation

Marketing Is A Conversation? Oh Yeah... About What?

There is an adage which is regularly used by ‘progressive’ marketers today. That is, marketing is no longer about broadc... Read More »

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The Customer Is No Longer 'King', They Are Your Partner
crown

The Customer Is No Longer 'King', They Are Your Partner

The old adage; ‘The Customer is King’ came from a time when companies aimed to provide great customer service for their ... Read More »

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Why Does Your Marketing Need To Be Sticky?
sticky tape

Why Does Your Marketing Need To Be Sticky?

In traditional marketing, companies succeeded by ‘shouting’ their message very loudly. Whether this ‘shouting’ was deliv... Read More »

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Rating: 3.0/5 (1 vote cast)
How To Make Your Marketing Messages Stick
washing advert

How To Make Your Marketing Messages Stick

Marketers were always taught to segment their customers based on demography. That is; characteristics such as age, sex, ... Read More »

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Rating: 4.5/5 (4 votes cast)
How To Become Well Connected On Twitter
twitter

How To Become Well Connected On Twitter

Social Media now accounts for almost a third of all activity undertaken on the Web. A lot is spoken about how it can be ... Read More »

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Rating: 5.0/5 (1 vote cast)
Social Media and The Film Gremlins
Gremlins

Social Media and The Film Gremlins

I have this theory that ‘social media gurus’ are like Gremlins. In the 1980’s film, Gremlins would reproduce if they got... Read More »

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Rating: 5.0/5 (2 votes cast)
Where Is The Value In iTunes?
apple itunes

Where Is The Value In iTunes?

One of the challenges facing all companies today, is the changing face of value. We all value speed and convenience in a... Read More »

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Rating: 4.0/5 (1 vote cast)