Leboff's Blog/Vlog

Mr Shouty

Mr Shouty

Grant Leboff explains why shouting doesn't get you attention anymore. Read More »

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Rating: 5.0/5 (1 vote cast)
The Importance of Purpose

The Importance of Purpose

These days, everybody needs to think of themselves as a media personality. Read More »

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Rating: 5.0/5 (1 vote cast)
Everybody is a Media Personality Now

Everybody is a Media Personality Now

These days, everybody needs to think of themselves as a media personality. Read More »

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Rating: 4.3/5 (4 votes cast)
Why has marketing hijacked social media?

Why has marketing hijacked social media?

Why has marketing hijacked social media? Marketing used to be responsible for corporate-to-person communications. So... Read More »

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Rating: 5.0/5 (1 vote cast)
Emotion

Emotion

Antonio Damasio, the leading professor in neuroscience, once said, "Human beings are feeling machines that think. We're ... Read More »

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Rating: 4.5/5 (4 votes cast)
Don't tell me. Show me
Stage Curtains

Don't tell me. Show me

If you're an expert, don't tell me you're an expert, show me you're an expert. Write a book, write an authoritative whit... Read More »

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Rating: 4.5/5 (4 votes cast)
Digital Selling

Digital Selling

These days purchase journeys start online; people using forums, blogs, social media, and websites to start their purchas... Read More »

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Rating: 4.5/5 (2 votes cast)
Make your customer the hero
make-your-customer-the-hero-thumb-site make-your-customer-the-hero-thumb-site make-your-customer-the-hero-thumb-site make-your-customer-the-hero-thumb-site

Make your customer the hero

When people do their marketing they talk about their benefits, why people should use them, what they can offer. It's all... Read More »

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Rating: 4.6/5 (8 votes cast)
Context Is Not Just About Location

Context Is Not Just About Location

When Apple launched the iPhone in 2007 it signalled the beginning of the smart phone revolution. Where the introduction ... Read More »

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Rating: 4.0/5 (4 votes cast)
Social Media Is Not A Platform

Social Media Is Not A Platform

I walked back through the front door of my parent’s home a little despondent. I was 17 years old and had just had my fir... Read More »

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Rating: 4.2/5 (12 votes cast)
In Sales & Marketing We Must Ban The Word ‘Need’

In Sales & Marketing We Must Ban The Word ‘Need’

We live in a world where consumers have been empowered. Buyers, in most of the purchases they make, have an abundance of... Read More »

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Rating: 4.5/5 (15 votes cast)
How Effective Is Your Content Marketing?

How Effective Is Your Content Marketing?

Content Marketing is now becoming conventional wisdom amongst the marketing fraternity. Of course you have to use conten... Read More »

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Rating: 2.1/5 (11 votes cast)
Are You Missing Out By Not Utilising Strategic Partnerships?

Are You Missing Out By Not Utilising Strategic Partnerships?

One of the facts of life is that, as one entity becomes abundant, it renders something else scarce. The world wide web a... Read More »

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Rating: 4.2/5 (6 votes cast)
Why ‘Cognitive Economy’ Matters To Your Business

Why ‘Cognitive Economy’ Matters To Your Business

Do you understand where your business provides value for its customers? Do you have real and tangible competitive advant... Read More »

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Rating: 3.4/5 (8 votes cast)
Be Aware - The Internet Is Under Threat!

Be Aware - The Internet Is Under Threat!

We are living through a communication revolution. For the first time in history everyone owns their own channel. One no ... Read More »

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Rating: 5.0/5 (5 votes cast)
Marketing Lessons From The ‘Three Crowns’ Pub

Marketing Lessons From The ‘Three Crowns’ Pub

It was while enjoying a series of single malt whiskies, in the Three Crowns Pub, that I was reminded of a marketing less... Read More »

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Rating: 4.9/5 (7 votes cast)
For What Purpose Are You Using Social Media?

For What Purpose Are You Using Social Media?

Businesses' use of social media reminds me a little of the beginnings of the mobile phone. While embraced as exciting by... Read More »

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Rating: 4.8/5 (4 votes cast)
A Lesson For Business - In Healthcare, Prevention Is Better Than Cure

A Lesson For Business - In Healthcare, Prevention Is Better Than Cure

A Lesson For Business - In Healthcare, Prevention Is Better Than Cure As wearable technology starts to become mainstream... Read More »

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Rating: 3.0/5 (2 votes cast)
Marketing Today - Its About People, NOT Products Or Services

Marketing Today - Its About People, NOT Products Or Services

Much of the marketing and communications of yesteryear focused on the benefits of using a company’s particular products ... Read More »

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Rating: 3.8/5 (4 votes cast)
Does Your Business Need Stickier Marketing?

Does Your Business Need Stickier Marketing?

We are currently living in the midst of a ‘communication revolution’. It affects every facet of society, the likes of wh... Read More »

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Rating: 4.0/5 (2 votes cast)
Effective Marketing - It’s Time To Get Closer To The ‘Creepy Line’

Effective Marketing - It’s Time To Get Closer To The ‘Creepy Line’

“The Google policy about a lot of these things is to get right up to the creepy line but not cross it” declared Eric Sch... Read More »

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Rating: 4.0/5 (2 votes cast)
What Are You Doing To Encourage Advocacy?

What Are You Doing To Encourage Advocacy?

As early as 1967, Professor Johan Arndt from the Colombia Graduate School Of Business identified ‘word of mouth’ as “one... Read More »

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Rating: 4.5/5 (2 votes cast)
Embrace The ‘Experience Economy’ Or You Won’t Be Able To Compete

Embrace The ‘Experience Economy’ Or You Won’t Be Able To Compete

During the 1950’s, as the western industrialised world became richer, and products became more commoditised, we became a... Read More »

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Rating: 4.3/5 (3 votes cast)
2014 - The Beginning of Wearable Devices Becoming Mainstream

2014 - The Beginning of Wearable Devices Becoming Mainstream

When Apple launched the iPhone in 2007 it wasn’t just a technological breakthrough. It ushered in a new era of communica... Read More »

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Rating: 3.8/5 (4 votes cast)
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