Leboff's Blog/Vlog

The A-Ha Moment

The A-Ha Moment

What do you call the moment when, despite all the warnings, a clinically obese women, realises she has to stop eating an... Read More »

VN:F [1.9.22_1171]
Rating: 4.0/5 (4 votes cast)
Same Hours, Less Time!

Same Hours, Less Time!

Do you keep running out of time? Not enough hours in the day? Grant Leboff explains why.. Read More »

VN:F [1.9.22_1171]
Rating: 5.0/5 (1 vote cast)
Your CRM is rubbish

Your CRM is rubbish

Grant questions why you enter information you have gleaned about your customers, such as their birthday, children or fav... Read More »

VN:F [1.9.22_1171]
Rating: 4.5/5 (6 votes cast)
The customer is the channel

The customer is the channel

Grant explains that in order to have really effective marketing and communications today, one has to understand the cons... Read More »

VN:F [1.9.22_1171]
Rating: 4.6/5 (5 votes cast)
How to share other peoples content

How to share other peoples content

In this Vlog, Grant Leboff explains that you don’t have to create all of your content yourself. Read More »

VN:F [1.9.22_1171]
Rating: 4.5/5 (2 votes cast)
How to create content that sells

How to create content that sells

In this Vlog Grant explains that although you have to create content which provides your audience with value, you also h... Read More »

VN:F [1.9.22_1171]
Rating: 5.0/5 (2 votes cast)
Amazon

Amazon

Grant explains that, like the Amazon, Amazon online, like other leading companies, is also an ecosystem... Read More »

VN:F [1.9.22_1171]
Rating: 4.0/5 (1 vote cast)
Building an Audience

Building an Audience

Grant Leboff describes how to build an audience on a website or social media Read More »

VN:F [1.9.22_1171]
Rating: 5.0/5 (2 votes cast)
Growth Hacking Mindset

Growth Hacking Mindset

Grant explains that the best companies today don't just have a hunch as to what might work, rather by 'hacking' into the... Read More »

VN:F [1.9.22_1171]
Rating: 4.7/5 (3 votes cast)
A short history of the Purchase Funnel

A short history of the Purchase Funnel

Grant explains how the Digital Sales Funnel has superseded the traditional Sales Funnel which was created in 1898. Read More »

VN:F [1.9.22_1171]
Rating: 4.6/5 (5 votes cast)
The Experience Economy

The Experience Economy

Grant explains that companies can no longer differentiate themselves by service because it has now become a commodity. W... Read More »

VN:F [1.9.22_1171]
Rating: 4.8/5 (5 votes cast)
What’s the story?

What’s the story?

Grant Leboff explains that to get a message across, people respond better to stories rather than dull facts. Read More »

VN:F [1.9.22_1171]
Rating: 4.8/5 (4 votes cast)
I Must Get An Accountant Today

I Must Get An Accountant Today

Grant Leboff explains why triggers and events are so important in your customers buying process. Read More »

VN:F [1.9.22_1171]
Rating: 4.7/5 (3 votes cast)
Let's Ban Content Marketing

Let's Ban Content Marketing

Grant Leboff explains why he would ban the phrase ‘Content Marketing’. Read More »

VN:F [1.9.22_1171]
Rating: 4.3/5 (3 votes cast)
Engagement Explained

Engagement Explained

Grant Leboff explains why engagement is so important in business. Read More »

VN:F [1.9.22_1171]
Rating: 5.0/5 (1 vote cast)
Mr Shouty

Mr Shouty

Grant Leboff explains why shouting doesn't get you attention anymore. Read More »

VN:F [1.9.22_1171]
Rating: 5.0/5 (2 votes cast)
The Importance of Purpose

The Importance of Purpose

These days, everybody needs to think of themselves as a media personality. Read More »

VN:F [1.9.22_1171]
Rating: 5.0/5 (1 vote cast)
Everybody is a Media Personality Now

Everybody is a Media Personality Now

These days, everybody needs to think of themselves as a media personality. Read More »

VN:F [1.9.22_1171]
Rating: 4.4/5 (5 votes cast)
Why has marketing hijacked social media?

Why has marketing hijacked social media?

Why has marketing hijacked social media? Marketing used to be responsible for corporate-to-person communications. So... Read More »

VN:F [1.9.22_1171]
Rating: 5.0/5 (1 vote cast)
Emotion

Emotion

Antonio Damasio, the leading professor in neuroscience, once said, "Human beings are feeling machines that think. We're ... Read More »

VN:F [1.9.22_1171]
Rating: 4.5/5 (4 votes cast)
Don't tell me. Show me
Stage Curtains

Don't tell me. Show me

If you're an expert, don't tell me you're an expert, show me you're an expert. Write a book, write an authoritative whit... Read More »

VN:F [1.9.22_1171]
Rating: 4.4/5 (5 votes cast)
Digital Selling

Digital Selling

These days purchase journeys start online; people using forums, blogs, social media, and websites to start their purchas... Read More »

VN:F [1.9.22_1171]
Rating: 4.5/5 (2 votes cast)
Make your customer the hero
make-your-customer-the-hero-thumb-site make-your-customer-the-hero-thumb-site make-your-customer-the-hero-thumb-site make-your-customer-the-hero-thumb-site

Make your customer the hero

When people do their marketing they talk about their benefits, why people should use them, what they can offer. It's all... Read More »

VN:F [1.9.22_1171]
Rating: 4.6/5 (8 votes cast)
Context Is Not Just About Location

Context Is Not Just About Location

When Apple launched the iPhone in 2007 it signalled the beginning of the smart phone revolution. Where the introduction ... Read More »

VN:F [1.9.22_1171]
Rating: 4.0/5 (4 votes cast)
Page 1 of 3123