Time to complete: 7 mins Who is buying is no longer necessarily the most important question when trying to identify and understand your customer. Segmentation based solely on demographics such as age, gender, ethnicity, income etc. is no longer satisfactory. Discover a better way to understand your customers and how to market to them effectively. Read More »
Time to complete: 8 mins Today, consumers are more likely to take notice of what other customers say than any communication from a business. Consequently, marketing is no longer about the image companies create but the reputation they earn. This changes the rules of branding for both small and big businesses alike. Video lesson Read More »
Time to complete: 7 mins Today, everyone is a marketer, having the ability to communicate their likes and dislikes on a massive scale. The reality is that more marketing messages are created by the public than by marketing departments. Discover how companies have to move from the old system of 'shouting' messages at people to Read More »
Time to complete: 4 mins Marketing has become an end itself. It must create value in its own right. This is because the traditional approach of 'shouting' about the benefits you offer are being screened out by customers and are consequently increasingly ineffective. Find out how to produce sales messages that resonate with your customers. Read More »
