Marketing Strategies

Who's in control? Lose control and gain customers

Who's in control? Lose control and gain customers

Time to complete: 10 mins It is no longer having knowledge that gives you power, as knowledge is now something to which we all have access. Rather, today it is the sharing of knowledge and expertise which gives you the attention of others. Failure to participate in this new phenomenon will result in your business Read More »

Communicating Your Message - Becoming part of the conversation

Communicating Your Message - Becoming part of the conversation

Time to complete: 7 mins Today, everyone is a marketer, having the ability to communicate their likes and dislikes on a massive scale. The reality is that more marketing messages are created by the public than by marketing departments. Discover how companies have to move from the old system of 'shouting' messages at people to Read More »

'Customer Engagement Points' - How to make your business attractive

'Customer Engagement Points' - How to make your business attractive

Time to complete: 8 mins The more attractive a business, to a particular clientele, the more opportunities will be generated for that business. Customer Engagement Points introduce businesses to a four step approach to assist in making their organisation more desirable for their customers and prospects alike. Video lesson Photo credit: Brandon Christopher Warren / Read More »

Selling products or services? The importance of creating experiences

Selling products or services? The importance of creating experiences

Time to complete: 7 mins Value is no longer in the product or service that you deliver for a customer, but in the experience they receive when engaging with your business. The only way to avoid commoditization, and to be able to engage with you clientele, is by delivering experiences. Uncover the secrets of achieving Read More »