About Dave Chaffey
Dr Dave Chaffey is CEO and co-founder of Smart Insights (Marketing Intelligence) Ltd., and has been recognised by the Chartered Institute of Marketing as one of 50 gurus who have "shaped the future of marketing". He is a bestselling author of several books on digital marketing and Ecommerce, including ‘Digital Marketing - Strategy, Implementation and Practice’, which he discusses here with Grant Leboff.
Lessons by Dave Chaffey
Strategy, Implementation and Practice