David Taylor - Sticky Marketing Club

David Taylor

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About David Taylor

David Taylor has over 20 years experience of the UK media scene garnered from a career in journalism, in-house media relations, public relations, marketing communications and social media consultancy. Unusually he has worked within both public and private sectors, in-house and agency, proactively and reactively as well as in crisis communications. Here he discusses aspects of his book, ‘The Business of Being Social’, which he co-authored with Michelle Carvill.

Find out more at www.thebusinessofbeingsocial.co.uk.

Lessons by David Taylor

What is the current maturity of social media?
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What is the current maturity of social media?

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How does online brand equity affect the way society is going?

How does online brand equity affect the way society is going?

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Will there be a time when recruiters will look to see how well connected people are online?

Will there be a time when recruiters will look to see how well connected people are online?

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How do I build Social Media equity?

How do I build Social Media equity?

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How can my business become social?

How can my business become social?

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If my business doesn't become social, will it survive?
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If my business doesn't become social, will it survive?

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What are first key steps my company should take in order to become social?

What are first key steps my company should take in order to become social?

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How does my online 'content' integrate with being social?

How does my online 'content' integrate with being social?

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How does my business start creating good content

How does my business start creating good content

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How can my business’s social content become more strategic?

How can my business’s social content become more strategic?

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The Business of Being Social
A Practical Guide to Harnessing the power of Facebook, Twitter, LinkedIn & YouTube for all businesses