Asking your customers for feedback about your product or service can be a tricky thing. In this lesson, customer service and experience strategist, Adrian Swinscoe, discusses the challenges of asking for feedback too soon, or too late.
What are the strategies to get me through a stressful day?
Entrepreneur, Lara Morgan and Grant Leboff, discuss the challenges of getting through the working day, remaining focused, pushing yourself to go that extra mile, managing with only limited resources, but finally, reaping the rewards.
Earning people’s trust
In this lesson, Grant talks to Nigel about getting the people with whom you work to commit to taking action and how to go about it.
Drayton Bird on Emotion in marketing
Is business to business marketing less emotional than consumer marketing? In this lesson, advertising legend, Drayton Bird, gives his own take on emotion.
Performing under pressure
People say that the real quality of management shows best when under pressure. In this lesson, Professor Damian Hughes offers various examples of how Sir Alex Ferguson handled himself, his team and the various challenges that presented themselves, when the pressure was on.
Keeping control
How well is your business really doing? In this lesson, Andy Hanselman, author of ‘Think In 3D’ discussed the dangers of what he describes as ‘Driving without a dashboard’
How do you get more customer referrals??
How do you get more customer referrals? In this lesson, customer service and experience strategist, Adrian Swinscoe, discusses how enlightened companies are actively encouraging referrals
How can I share my business problems?
Lara Morgan talks about how important it is to share your business problems and how to do it.
Getting things done when they are agreed upon
In this lesson, Grant talks to Nigel about getting the people with whom you work to commit to taking action and how to go about it.
Drayton Bird on addressing the individual and not a list
When you are writing copy, who or what, do you have in mind, a list or a particular person? In this lesson, advertising legend Drayton Bird, reflects on one of the best pieces of copy he ever wrote… to his mother.
