Professor Damian Hughes

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About Professor Damian Hughes

Professor Damian Hughes combines his practical and academic background within sport, organisation and change psychology to work as a trusted adviser to the business, education and sporting elite, specialising in the creation of high performing cultures.

He is the author of several books on business and sports psychology including ‘How to Think Like Sir Alex Ferguson’, which is a fascinating analyses of Alex Ferguson’s motivational and business practices. Here, he discusses his findings with Grant Leboff.


Lessons by Professor Damian Hughes

The importance of attitude

The importance of attitude

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The ability to see change

The ability to see change

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Maintaining Focus

Maintaining Focus

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Keeping a healthy perspective

Keeping a healthy perspective

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The importance of feedback

The importance of feedback

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The importance of confidence

The importance of confidence

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Performing under pressure

Performing under pressure

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Setting goals

Setting goals

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How do you achieve the right mindset in business?

How do you achieve the right mindset in business?

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How to Think Like Sir Alex Ferguson
The Business of Winning and Managing Success