Shaun Smith - Sticky Marketing Club

Shaun Smith

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About Shaun Smith

Shaun Smith has been a leader in expanding management attention from the narrow focus on customer service to the wider, more strategic drive towards customer experience. He is the founder of Smith+co the leading UK based customer experience consultancy and is also co-author of five acclaimed business books, his most recent being, ‘On Purpose - delivering a branded customer experience people love’.

Shaun has spoken to audiences across the world and in many sectors. He is a Fellow of the Professional Speakers Association and a Member of the Global Speakers Federation. Shaun was recently presented with the PSAE (Professional Speaking Award of Excellence). In this series with Grant, he discusses his fascinating insights into developing the customer experience, based on lessons from his book; ‘On Purpose’.

Website: smithcoconsultancy.com

Lessons by Shaun Smith

Why is purpose so important for an organisation?

Why is purpose so important for an organisation?

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How do you deliver a consistent customer experience

How do you deliver a consistent customer experience

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What’s the role of leadership
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What’s the role of leadership

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Infectious Communication

Infectious Communication

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Customer experience
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Customer experience

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Innovation

Innovation

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The importance of culture
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The importance of culture

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Turning Employees into fans

Turning Employees into fans

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Measuring customer experience

Measuring customer experience

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The seven step process

The seven step process

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On Purpose
Delivering a Branded Customer Experience People Love