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How do you define your target market?

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When you are defining your market, you need to start building a prospect list. In this lesson, author and sales expert Phil M Jones explains his FRIENDS acronym to do just that.

Video length: 3:26

Exactly What to Say

The Magic Words for Influence and Impact

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Essential Selling Skills To Win More Business

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About Phil Jones

Phil Jones is an award-winning international speaker, author, and trainer, who has worked in over 20 countries across five continents. He is consistently recognised as an authority of sales psychology and negotiation. He worked in highly successful sales management roles with Debenhams, DFS Furniture Group and the English Premier League, before launching his own company in 2008; Philmjones Ltd.

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