How to create effective sales messages (Problem Maps®)

How to create effective sales messages (Problem Maps®)

Marketing has become an end itself. It must create value in its own right. This is because the traditional approach of 'shouting' about the benefits you offer are being screened out by customers and are consequently increasingly ineffective. Find out how to produce sales messages that resonate with your customers.

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Avatar of Grant Leboff
Grant Leboff
Founder of Sticky Marketing Club, Grant provides businesses with new Sales and Marketing strategies to be successful in an ever changing world.

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2 Comments

  1. Avatar of Georgi Ivanov
    November 27, 2013, 1:05 pm   /  Reply

    Very clever and useful tool! Congrats!
    Do you have any completed Problem Map, so that I can use it as an example? You gave couple of examples for an HR agency, but they were only 2-3 problems listed (not 16). Business Model Canvas, for example, has many case studies in the web, so that people could understand the tool better) If you could provide some real life examples I am sure that people would understand the tool better and will spread it much faster ;)

    Thanks a lot!

    PS: by the way King of Sales, Sofia, was one of my best decisions for a conference to attend! Keep on going!

    • Avatar of Grant Leboff
      November 28, 2013, 6:20 am   /  Reply

      Thanks Georgi, I am glad you found the post useful. Also, I am really pleased you enjoyed the King Of Sales conference in Sofia. On this page there is the Benefits to Problems mini guide. Inside are two completed Problem Maps. One is for JellyBox. The other is for Benny's Burgers. I hope these work for you. Many Thanks.

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