Google obviously thought they were onto another great technological winner when they launched Google Glass in 2013, but by 2023 it had died a miserable death. In this Vlog, Grant talks you through the 3 C’s and helps you understand what Google didn’t.
Reframing Reality
When GlaxoSmithKline developed ‘Night Nurse’ for colds and flu, they thought they had made a mistake. In this Vlog, Grant shows that by creating a different way of looking at a problem, GSK’s marketing department turned the situation around and in the same way, London Transport’s satisfaction ratings soared.
Marketing Is About People
How many times have you heard people talk about ‘social’ like it’s a platform? In this Vlog, Grant explains that Facebook or X (Twitter) are no longer merely social platforms, they are the way we behave.
How does the shopping experience differ on-line
Internet psychologist, Graham Jones, discusses the differences between the online and offline shopping experience with Grant Leboff
Why It’s Not Easy To Damage Your Reputation
Was Oscar Wilde right when he said, there’s no such thing as bad publicity? In this vlog, Grant explains why this quote is so misunderstood.
The Myth Of Personalisation
Is personalisation all that it’s made out to be? In this vlog Grant explains why personalisation is so misunderstood.
The Danger Of Data
In this vlog, Grant explains the importance of differentiating between quantitative data and qualitative input.
What makes a good sales person?
Why are people like Martin Luther King, Alex Ferguson and Oprah Winfrey all considered sales people? In this lesson, author and sales expert, Phil Jones, explains why.
What Is Method Marketing
How can Marlon Brando, Robert De Niro and Dustin Hoffman make you an effective marketer?
Sometimes It’s Not Who, But When
Who is more likely to have an affair, commit suicide or run a marathon, in the coming year? In this Vlog, Grant explains why the answer to this question has everything to do with your business.