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Videos from Grant Leboff
How Culturally Relevant Is Your Brand
The power of a brand is that it's familiar, but In this vlog, Grant explains that even if familiarity is a brand strength, there are times when a company must decide to change its positioning.
Short vs Long Form Content
Are you one of those people who believe that these days, people will only watch, at the most, a two or three minute video? In this Vlog Grant explains that that really isn’t the case.
There’s No Value In Free
People use free offers to entice a new audience, but the danger is that you could end up devaluing your offering before they've even experienced it. In this VLOG, Grant explains that by putting a value against the offers that you make to your customers, you could often reap better rewards.
How To Hold Your Price
Are you fed up with giving price discounts just to secure a deal? In this VLOG, Grant explains that while there's no silver bullet, there are things you can do to avoid price crumbling.
Great Content Isn’t Enough For Crowd Culture
Have you ever made a great video, white paper or podcast and then been disappointed with how few views, shares or likes that it received?In this Vlog, Grant explains the reason is that just making good content is simply not enough.
The importance of emotion in business
How do you want your customers and prospects to feel? In this Vlog, Grant explains that buying is not exclusively a rational decision.
Gain valuable insight from our experts
How does a company start to innovate?
Costas Papaikonomou, one of the founders of happen.com, one of the fastest growing creative innovation agencies, discusses with Grant Leboff aspects of his book, 'thoughts from a grumpy innovator' and how a busy company can 'find the space' to innovate.
Why is purpose so important for an organisation?
It’s not good enough having a successful business if you fail to understand exactly what it is that you are doing right. In this lesson, business consultant and author Shaun Smith, explains the importance of being purposeful and meaningful with your customers.
The importance of attitude
How did Sir Alex Ferguson spot the potential in players like Beckham, Scholes, Neville, and Giggs? In this programme, Grant Leboff discusses with Professor Damian Hughes, how Alex Ferguson nurtured and pinpointed players with the right attitude and how that discipline transfers to a business environment.
What Others Say..
Reviews, Comments and Mentions from around the Internet.
7 October 2019, Jim Blasingame, The Small Business Advocate (USA Radio) – “Grant Leboff…One of the top digital marketing experts on the planet, probably the galaxy.”
18 September 2019 Room captivated by @grantleboff giving a masterclass in marketing this morning. https://t.co/sEWEn29j5a
18 September 2019 Martin Tolhurst@MartinTolhurst1 @lfsconvawards is in full swing today, fantastic talks already from @grantleboff from Sticky Marketing…
A Problem Map® to discover your customers problems so you can offer solutions.
with Grant Leboff across USA following publication of ‘Digital Selling’
Case Study: Solaraid
A case study on applying the principles of Sticky Marketing to a charity.
Books by Grant Leboff
Grants bestselling books provide companies with the new principles of marketing so they can thrive in a digital world.
“In this terrific book Grant Leboff provides readers with a sales model for the Digital Age. This is a vital read for all those involved in any growing organisation” Zev Siegl, Co-Founder Starbucks Coffee (2016)
“Stickier Marketing is, I believe, genuinely essential reading – not only for marketing professionals but also for entrepreneurs, COSs and business leaders in every kind of organisation, large or small…”Rose Joneson, Amazon.co.uk 5 Star review (2014)
“This book changed my life. My sales went from 30% to 40% in one month. I passed this book on to the top salesman in our office and he went above 50%.” Andrew Vickery, Amazon.co.uk 5 Star review (2007)
“…I spent every spare moment with pen in hand milking it of every last gem, notes in margins, underlining wholesale – it’s an inspiration. “Andrew Sercombe (Amazon.co.uk 5 Star review: Sticky Marketing 1st edition Published 2011)
“Superseded by 2nd edition; ‘Stickier Marketing’ published in 2014”
Lessons & Videos from Leading Sales & Marketing Experts
The Sticky Marketing Club hosts a Video Resource containing hundreds of video lessons from leading business, social media, internet and sales & marketing experts.