Grant Leboff’s 5th Book
Myths of Marketing
“Caution: this book will annoy others, as you’ll keep shouting out “YES!” every few pages. A must-read for everyone who spends even five per cent of their time thinking about marketing.”Jay Baer, Founder, Convince & Convert, and co-author, Talk Trigger
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Videos from Grant Leboff
There has always been inaccurate reporting, so why the emphasis now on fake news? In this Vlog, Grant explains that it's us who have changed, not the news - and why that's important for your business.
Making Use of Customer Attention
Many years ago, the main value in a company was the products or services it produced and delivered. In this Vlog, Grant explains that today, the main value is in the attention that the company has.
Effective Market Segmentation
Not all people in the same demographic group are the same. You can’t go to a data broker and ask for managing directors who drive the same car, because that kind of segmentation doesn’t exist...
Getting People to Share Your Content
Too many people in business create content without considering; what is the emotional deliverable for their client. In this Vlog, Grant explains why it is so important.
What Is Influencer Marketing?
Most people think of ‘influencer marketing’ as a celebrity endorsing a product. Because of this, many businesses don't think that influencer marketing is for them. In this Vlog, Grant explains that this doesn't necessarily need to be the case.
What is the Purpose of a Brand?
We are often under the illusion that customers only want the best result, but actually, that’s not always the case. In this Vlog, Grant explains what customers really want.
Gain valuable insight from our experts
Are Marketers a cost or revenue?
Finance departments often see ‘Sales’ as revenue, but ‘Marketing’ as a cost on the business. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why it is so important for marketers to ensure they are recognized as a revenue driver.
How do you define your purpose in life?
What’s the difference between "I get to go to work" instead of "I've got to go to work?" In this lesson International trainer, coach and author, Steve Head, describes the attitude needed that makes people get out of bed in the morning.
How do you manage the pace of growth?
When building a business, people often think that they just need to make as much money as quickly as possible. In this lesson, Guy Rigby – a chartered accountant, entrepreneur, author, mentor and advisor to dynamic owner-managed businesses – explains that it's a bit more nuanced than that.
What Others Say..
Reviews, Comments and Mentions from around the Internet.
7 Sept 2020 – Myths of Marketing: Tom Elmer, MKTPROF – MARKETING MUSCLE: [Re Marketing Book Podcast] One of my all time favorite interviews, Dougie Fresh.
Immediately bought it on Kindle and read it in a day. I’m adopting this book for my capstone class next semester. It’s the best modern marketing book that combines academic theory and practice of any other out there.
A Problem Map® to discover your customers problems so you can offer solutions.
Radio interviews and Podcasts featuring Grant Leboff in UK and USA
Case Study: Solaraid
A case study on applying the principles of Sticky Marketing to a charity.
Books by Grant Leboff
Grants bestselling books provide companies with the new principles of marketing so they can thrive in a digital world.
Myths of Marketing
“Grant Leboff’s new book is a business survival tool. Marketing is evolving at light speed. Decision makers need worthwhile sources to be able to adapt. Leboff is definitely a worthwhile source.” Zev Siegl, Co-Founder Starbucks Coffee (2020)
“Digital Selling not only challenges existing thinking about the most efficacious sale processes for today but also presents practical solutions based on experience to allow companies to start to generate greater success in this fast moving area”Andrew Peters – Managing Director, Siemens Digital Factory, Congleton, UK.
“Stickier Marketing is, I believe, genuinely essential reading – not only for marketing professionals but also for entrepreneurs, COSs and business leaders in every kind of organisation, large or small…”Rose Joneson, Amazon.co.uk 5 Star review (2014)
“This book changed my life. My sales went from 30% to 40% in one month. I passed this book on to the top salesman in our office and he went above 50%.” Andrew Vickery, Amazon.co.uk 5 Star review (2007)
“…I spent every spare moment with pen in hand milking it of every last gem, notes in margins, underlining wholesale – it’s an inspiration. “Andrew Sercombe (Amazon.co.uk 5 Star review: Sticky Marketing 1st edition Published 2011)
“Superseded by 2nd edition; ‘Stickier Marketing’ published in 2014”
Lessons & Videos from Leading Sales & Marketing Experts
The Sticky Marketing Club hosts a Video Resource containing hundreds of video lessons from leading business, social media, internet and sales & marketing experts.