USA Radio - Sticky Marketing Club

USA Radio

USA Radio Interviews with Grant Leboff
Surrounding the publication of ‘Digital Selling’ (2016) Grant Leboff can be heard here being interviewed by radio stations across the USA.

26th May 2017 

"With the increase in technology use, it is important for businesses to establish a strong identity online. Businesses must focus on having a clear presence online and give a relatable sense of what they are about in order to be successfull digitally. Author of Digital Selling Grant Leboff joins us to go over the three steps companies can take to thrive and survive online."
Richard Franzi

24th April 2017 

"For a company to be attractive to an audience, it needs have a strong, clear presence online, whether it’s on a website, blog, or social media. With most of the buying journey taking place online, people need to get a crystalline, relatable sense of just what your business is about.

The digital media transformation has changed everything for businesses — including sales and marketing, and the old methods won’t work. When anyone and everyone has access to media channels, a compelling online identity is the only way to ensure your company doesn’t disappear into the din of information overload…"
Ed fulbright

8th April 2017 

"Digital Selling” cuts through the abundance of information to help guide salespeople in acquiring the core digital skills needed to understand the new models of consumer behavior. Author Grant Leboff reveals why embracing the social web is vital, how sales roles change in a digital environment, how to build an online network, how to create structure and time for your lead generation, and more."
Kim Pagano, 7am Show

16th March 2017 

"…an excellent read, it’s a necessary read for anybody who is involved in any type of sales presentations…one of the world’s leading experts on digital marketing"
Ric Bratton – This week in America. (Syndicated across 128 US radio stations) 23:02
Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More by Grant Leboff With an increasing volume of customer time and attention being devoted to mobile and social channels, sales teams need to ensure that they are visible and available online. Until now this has been an area largely left to marketing, but as disciplines converge, sales people need to add digital skills to their existing skillset and how to translate core selling expertise into online business development.

Digital Selling cuts through the abundance of information to help guide salespeople in acquiring the core digital skills needed to understand the new models of consumer behavior. It also explains how to build a brand that is relevant, visible, and has value for the consumer. Author Grant Leboff reveals why embracing the social web is vital, how sales roles change in a digital environment, how to build an online network, how to create structure and time for your lead generation, how to get noticed, and how sales and marketing can work together.

Grant Leboff is the founder of Sticky Marketing Ltd., a consulting firm that advises clients on sales and marketing strategies, building their brand and positioning it as market leader in their particular sector. A regular speaker at conferences around the world, he is also a contributor to many business magazines and newspapers including The Financial Times. He is also the author of Sticky Marketing and Stickier Marketing.

6th March 2017
Three things to do to improve your high tech selling
Grant Leboff joins Jim Blasingame on Small Business Radio in the USA, to reveal that; delivering your big idea, why your company matters, and your key message in a story, are three things you have to deliver to cut through the content clutter.(7:15)
Why you have to be attractive to prospects to win their business
Grant Leboff joins Jim Blasingame to reveal how the competitive advantage model has been replaced as the first prospect consideration with whether you’re attractive, or relevant to them. (8:27)