Authors - Sticky Marketing Club

Authors

Where does the secret of success lie?

Where does the secret of success lie?

David Hyner explains that success is often quite the opposite and often lies in the smallest decisions and choices that we all make. Read More »

What is phase 4 of brain-friendly selling? Convincing customers

What is phase 4 of brain-friendly selling? Convincing customers

Simon Hazeldine MSc., an international consultant in the areas of sales, negotiation and leadership, explains that neuroscience indicates that when we hear a story, our brains tend to behave differently from when we're being made a proposal. Read More »

What is a personal statement and why is it so important?

What is a personal statement and why is it so important?

In this lesson, David Hyner – an international speaker, author, broadcaster and researcher on goal setting – explains why a personal statement is a benchmark of behaviour and thinking for high achievers. Read More »

What is network thinking?

What is network thinking?

In this lesson, Guy Rigby explains how Network thinking reflects the modern approach to business (Open, Random and Supportive). Read More »

What is phase 3 of brain-friendly selling – Context and Catalyse?

What is phase 3 of brain-friendly selling – Context and Catalyse?

In this lesson, Simon Hazeldine MSc., an international consultant in the areas of sales, negotiation and leadership, explains that the two primary driving forces in the more primitive regions of the brain is to; stay away from pain or problems and to move towards solutions or reward. Read More »

What are the key qualities of an influencer?

What are the key qualities of an influencer?

There has been more original content uploaded to YouTube in the last 48 hours than the top four American TV channels have aired since the 1930s – but are you using it to its fullest potential? Warren Cass discusses the many rich tools at the marketer’s disposal to demonstrate expertise. Read More »

What are the key ingredients of getting the right team together?

What are the key ingredients of getting the right team together?

In this lesson, Guy Rigby explains various strategies for putting a team together, that is, once you have made sure you don’t run out of cash. Read More »

What role can Mastermind groups play in helping people achieve the results they want?

What role can Mastermind groups play in helping people achieve the results they want?

In this lesson, based on interviews with 250 top achievers, David Hyner explains the origins of the Mastermind group and its pivotal role in the industrial revolution. Read More »

What is phase 2 of brain-friendly selling? – Maximising your customer’s comfort

What is phase 2 of brain-friendly selling? – Maximising your customer’s comfort

When the brain inside the customer's head meets a new salesperson or a stranger, for the first time, the more primitive region in the brain is in a minor form of threat response. Simon Hazeldinew explains techniques to put your customer’s mind at ease. Read More »

How do you demonstrate your expertise?

How do you demonstrate your expertise?

There has been more original content uploaded to YouTube in the last 48 hours than the top four American TV channels have aired since the 1930s – but are you using it to its fullest potential? Warren Cass discusses the many rich tools at the marketer’s disposal to demonstrate expertise. Read More »

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