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Establishing Credibility

Sometimes, potential customers are scared to use you because they don’t know who you are. In this lesson, Sales Trainer Tony Morris, suggests ways to alleviate such fears.

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Websites

Is design the ‘be all and end all’ of a successful website? In this lesson, Dave Chaffey, author of Digital Marketing, explains that it all starts with the analytics…

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Building a YouTube community

YouTube is great for communicating B2C but how does it perform with B2B? In this lesson, Grant Leboff asks Danny Bermant of Brainstorm Digital to describe some tips for building a B2B community on YouTube.

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Is sales a numbers game?

Is selling purely a number’s game? Yes and no, says sales trainer Tony Morris. In this lesson, Tony explains that there is a lot more to selling than just picking up the phone…

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Setting up a YouTube channel

YouTube is a very important platform for businesses. In this lesson, Danny describes some of the things businesses should be thinking about to make sure that they get their YouTube page right.