Knowing what will come next in technology or the web is an impossible task. In this lesson, Grant Leboff asks Internet psychologist Graham Jones, how a successful e-commerce site can stay ahead of the game.
Exposing Sales Myths #8 – Fail to plan, plan to fail
Surely all sales people have to plan their calls ahead, but how much planning is too much? In this lesson, Sales and Marketing educator, Mark Blackmore, discusses with Grant Leboff where to find a balance between too much research and actually selling.
How do you map yourself?
How self aware are you? In this week’s lesson, Brian Mayne, international trainer and author of ‘Goal Mapping’, explains how the self-mapping process helps people to really think about themselves and question why they believe there are certain things they can’t do.
What is the innovation S curve?
Today, it’s a challenge to keep abreast of new product developments. In this lesson, Costas Papaikonomou, co-founder of Happen.com, and author of ‘Thoughts from a Grumpy Innovator’ discusses with Grant Leboff how a company can keep up to date with the marketplace and maintain a competitive advantage.
What are the key ingredients for an on-line store?
Are you setting up an e-commerce site or a shopping basket on your website? In this lesson, Grant Leboff asks Internet psychologist Graham Jones, what he considers to be the key ingredients to a great online store.
Influencer marketing- How do you identify influencers?
Influencer marketing is key to making digital marketing work. In this lesson, Grant and Danny discuss how marketers can identify who the influencers are, and how they monitor them
How do you stay focused on your goals?
A person may have multiple ambitions relating to business, family, health etc. In this lesson, Brian Mayne, international trainer and author of ‘Goal Mapping’, discusses with Grant Leboff how people can keep focused on their goals.
Influencer marketing – What are influencers?
What is an ‘influencer’ and why are they so important to your business? Grant and Danny discuss what it is that influencers possess and how to engage with them.
Exposing Sales Myths #6 – Sell the sizzle not the sausage
In a world where so many products are commoditised and it is difficult to tell competing products apart, surely it’s the sizzle in the presentation that makes the difference? In this lesson, Sales and Marketing educator, Mark Blackmore, explains his view that this isn’t always the case.
Goal Mapping- What goes in to a good map?
What does it take to produce a goal map? In this week’s lesson, Brian Mayne, international trainer and author of ‘Goal Mapping’ discusses, with Grant Leboff, the seven steps involved and how various companies use it.
