Watched
View Post

Do You Want Competitive Advantage? – Think Data

The nature of ‘digital’ is that every action, decision, comment, gesture and click leaves a data trail. An increasing amount of conversations are now taking place on social platforms. Smart phones are becoming our main communication tool and information hub, with built in cameras and videos capturing many aspects of life. Meanwhile the web is our main research tool. The data that exists, because of all this activity, is simply astounding. Today, every individual is leaving a data trail much of which is publicly available for any business to access.

Watched
View Post

Is It Time To Start Thinking In Terms Of The ‘Outernet’?

Although the history of the internet can be traced back to the 1950‘s, it was during the 1980’s when the concept of a world wide network, which was all interconnected, called the ‘Internet’, was introduced. However, it was in the mid 1990’s with the widespread use of email, Voice over Internet Protocol phone calls, and the maturing of the World Wide Web, when the ‘internet’ started to have a revolutionary impact on the way we all live and work.

Watched
View Post

The Most Important Consideration In Marketing Today Is…

When you are thinking about how to communicate to your prospects and customers, what is your primary consideration?

Is it to whom you are speaking? In other words, is your first concern to understand whether your prospects are male or female, the ethnic group to which they belong, their income bracket or their age range?

Watched
View Post

Why You Are A Marketer Whether You Like It Or Not

We are in the midst of a revolution not seen before in any of our lifetimes. Communication is no longer one way, that is, from the few to the masses. Today, whether you choose to utilise YouTube, Facebook, LinkedIn, Blogger, Twitter, Google +, Instagram, Pinterest or any of the plethora of platforms available, everyone now has the opportunity to communicate beyond anything imaginable a few years ago. Moreover, mobile technology means we can use these platforms from almost anywhere in the world at anytime.

Watched
View Post

Forget Social Media, Think Social Business

The World Wide Web is the biggest revolution in communication since the invention of the printing press. The printing press started the democratisation of information. Knowledge was no longer concentrated in the hands of the very few, but could spread far and wide. Without print, the reformation and renaissance in Europe couldn’t have taken place. In other words, print changed the world.

Watched
View Post

Where Do Your Customers Learn?

When Gutenberg invented the printing press in 1450 he precipitated the democratisation of information. Neither the reformation nor renaissance, in Europe, could have happened if the printing press had not been invented.