Governance is necessarily all about bureaucracy and the paperwork. In this lesson, Brian MacNeice, an expert on driving improvements in performance focus and culture in high performing organisations identifies three types of governance; strategic, regulatory and accommodating governance.
What is phase 1 of Brain-Friendly selling – ‘The Consideration phase’?
How considerate are you about the person you are going to see? How planned and prepared are you prior to meeting a client / customer? Simon Hazeldine MSc. explains ‘the consideration phase’ of Brain- Friendly selling.
What do you do? – Crafting a great answer…
You’re in the elevator between the 7th and 9th floor and someone asks you ‘What do you do?’
In this lesson, Media and Presentation coach Michael Dodd explains why you need to have an engaging response that you can deliver in under a minute.
How do you network successfully?
People’s worst fear said to public speaking followed up by ‘walking into a room full of strangers’. So how does one make a success of networking? Warren Cass explains that the answer lies in the questions you ask…
Is brand important in the B2B world
Many B2B businesses believe that, with the exception of big corporations, a company brand is not so important. In this lesson; Simon Hall, author of Innovative B2B Marketing, completely disagrees and explains why.
Being in the right place at the right time
Does everyone think that marketing is all about showing up at the right time, in the right places and getting your business noticed? In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, explains that selling is not that simple and you really have to make sure that you have a compelling proposition.
Drayton Bird on Emotion in marketing
Is business to business marketing less emotional than consumer marketing? In this lesson, advertising legend, Drayton Bird, gives his own take on emotion.
Why ‘mobile friendly’ websites are much more than simply being websites on wheels
Google is now favouring mobile friendly sites. In this lesson, Dave Chaffey, author of Digital Marketing, explains why ‘mobile friendly’ websites are much more than simply being websites on wheels.
How do e-commerce sites generate trust?
Grant Leboff asks Internet psychologist, Graham Jones, what the techniques are that companies can use to try and win some of that trust in an online environment?
How do companies keep up with market developments?
Today, it’s a challenge to keep abreast of new product developments. In this lesson, Costas Papaikonomou, co-founder of Happen.com, and author of ‘Thoughts from a Grumpy Innovator’ discusses with Grant Leboff how a company can keep up to date with the marketplace and maintain a competitive advantage.
