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How does neuroscience apply to selling?

More has been learnt about the human brain and how it functions, probably in the last 10 years than in the whole of human history.

In this lesson, Simon Hazeldine MSc., an international consultant in the areas of sales, negotiation and leadership explains how that can help, not just B2B but what he calls ‘Brain to Brain’ selling.

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What is influence?

In this lesson – entrepreneur, speaker and author Warren Cass – explains that influence is about affecting change without having to necessarily force the issue. 

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The Buying Journey

In order to get your marketing right, you’ve got to understand the buying journey of the customer. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, sets out how, from a standing start, someone starts to do that.

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How do I close a sale?

In this lesson, Nicola Cook explains the three key parts to the closing process, and how the bottom line sometimes comes down to simply, ‘taking the dog for a walk’.

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How can I best use digital marketing?

Surely, no one is going to buy your solution via facebook or after searching for you on Linkedin, so how important is digital marketing within the marketing mix? In this lesson; Simon Hall discusses why it’s absolutely essential for any B2B marketer to embrace digital.