Lessons - Sticky Marketing Club

Lessons

How do you stay focused?

How do you stay focused?

There are hundreds of challenges presenting themselves on any one day, in any given week, for any business leader. Nicci Roscoe discusses the techniques a business leader can use to make sure they stay focused on the task in hand. Read More »

What's the difference between an entrepreneur and a leader?

What's the difference between an entrepreneur and a leader?

Are you an entrepreneur or someone who just ‘grows’ into the leadership role? Guy Rigby explains the boundaries of business people’s abilities / responsibilities and elaborates on the Cranfield analogy which is Artisan, Hero, Meddler and Strategist. Read More »

What’s the difference between not just setting goals, but setting MASSIVE goals?

What’s the difference between not just setting goals, but setting MASSIVE goals?

Let’s say you are feeling sad or tired or you are in physical pain. Is there a technique which enables you to let go of that stress? In this lesson, based on interviews with 250 top achievers, David Hyner – an international speaker, author, broadcaster and researcher on goal setting – explains the Sedona Method, as used by special forces if injured in the field. Read More »

What is phase 1 of Brain-Friendly selling – ‘The Consideration phase’?

What is phase 1 of Brain-Friendly selling – ‘The Consideration phase’?

How considerate are you about the person you are going to see? How planned and prepared are you prior to meeting a client / customer? Simon Hazeldine MSc. explains ‘the consideration phase’ of Brain- Friendly selling. Read More »

How do you network successfully?

How do you network successfully?

People’s worst fear said to public speaking followed up by 'walking into a room full of strangers'. So how does one make a success of networking? Warren Cass explains that the answer lies in the questions you ask… Read More »

What are the keys to raising finance?

What are the keys to raising finance?

Raising finance depends on the type of business, how fast you need to go and whether or not you can grow itself. In this lesson, Guy Rigby explains the various forms of raising finance from family to venture capital – their benefits and shortcomings. Read More »

How important is acceptance?

How important is acceptance?

Accepting the situation that you're in, enables a leaders within a business situation, to move forward. Nicci discusses the positive aspects of acceptance and mindfulness in business. Read More »

How do you read your customer?

How do you read your customer?

If you go into a meeting absolutely cold, you've never met the potential customer before and you haven't researched them, how do you know how to approach them? Read More »

How can I let go of stress?

How can I let go of stress?

Let’s say you are feeling sad or tired or you are in physical pain. Is there a technique which enables you to let go of that stress? In this lesson, based on interviews with 250 top achievers, David Hyner – an international speaker, author, broadcaster and researcher on goal setting – explains the Sedona Method, as used by special forces if injured in the field. Read More »

What’s your story?

What’s your story?

In this lesson - entrepreneur, speaker and author, Warren Cass - explains there are very few people who take storytelling and apply it correctly, to business. Read More »

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