When you are in the market to make a purchase, who are you inclined to believe the most – fellow shoppers or the seller’s hype? Adrian Swinscoe explains how some suppliers are turning their customers into advocates – with phenomenal results.
The heart or the head
Napoleon said, “A leader is a dealer in hope,” and as a marketer you’ve got to give hope. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why it’s very important that every marketer has a story that they tell internally and that’s consistent.
Standards
How do you get an organization to achieve a standard whereby OK is not OK and it’s not just something they say? In this lesson, Brian MacNeice, an expert on driving improvements in performance focus and culture in high performing organisations discusses how these kind of organizations really live their beliefs.
Gravitating towards the positive
If you are asked ‘Are our jobs safe’ how do you respond, especially when you know that they aren’t? Michael Dodd, explains how important it is to consider the effect of what you have to say on an audience.
What is adaptive selling?
People find that the ‘one size fits all sales approach’, whereby the salesperson asks you some fairly canned questions, then enters into a pre-planned and scripted presentation, doesn’t really work in today’s business environment.
How do you manage your reputation online?
Are you in control of the things that are being said about you – online? In this lesson – entrepreneur, speaker and author, Warren Cass – explains that we now live in an age where you can spend 20 years working really hard, with all the integrity in the world, and then you can blow it in an instant – online – and suddenly that’s a career or business potentially ruined.
How do I market to the C-suite?
It’s not easy marketing to the C suite. In this lesson; Simon Hall, discusses some of the key aspects when marketing effectively to the C suite
The unknown influencers
How many people are really involved in making the buying decision? Clearly you’re not always selling one on one. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, addresses those third parties that you never see, but have a phenomenal influence on whether or not you make that sale.
Why is personal goal-setting so important in business?
If you are selling, setting professional goals makes sense, but setting personal goals? Nicola explains how personal goals are integral with people’s day to day motivations.
Are you a Cow or a Rhino?
In this lesson, David Hyner explains the difference between cows and rhinos, as defined by the American author and psychiatrist, Scott Alexander.
