Social Media, Web and Word of Mouth - Sticky Marketing Club

Social Media, Web and Word of Mouth

Why ‘mobile friendly’ websites are much more than simply being websites on wheels

Why ‘mobile friendly’ websites are much more than simply being websites on wheels

Google is now favouring mobile friendly sites. In this lesson, Dave Chaffey, author of Digital Marketing, explains why ‘mobile friendly’ websites are much more than simply being websites on wheels. Read More »

Email marketing

Email marketing

Many people, mistakenly, think that digital marketing has moved on from email. In this lesson, Dave Chaffey explains why this isn’t the case and how it is being used to great effect today. Read More »

Personas

Personas

One of the terms that people hear about in marketing, and don't always completely understand, is ‘personas’. In this programme, Dave Chaffey, author of Digital Marketing, explains to Grant Leboff what personas are and how they can be useful. Read More »

The importance of a digital strategy

The importance of a digital strategy

To build a successful website, surely everyone needs a digital strategy plan?. In this lesson, Dave Chaffey, explains that obvious as it may seem, not everyone has one. Read More »

The challenge of customer engagements

The challenge of customer engagements

Once a visitor has successfully engaged with your website, what happens next? In this lesson, Dave Chaffey, author of Digital Marketing, makes the case that that the biggest challenge of all is the long term engagement. Read More »

Websites

Websites

Is design the ‘be all and end all’ of a successful website? In this lesson, Dave Chaffey, author of Digital Marketing, explains that it all starts with the analytics… Read More »

What is R.A.C.E?

What is R.A.C.E?

We have all heard of the Sales Funnel represented by AIDA, but what does the acronym RACE stand for in digital marketing? In this programme, Dave Chaffey explains what it means and how it works. Read More »

Building a YouTube community

Building a YouTube community

YouTube is great for communicating B2C but how does it perform with B2B? In this lesson, Grant Leboff asks Danny Bermant of Brainstorm Digital to describe some tips for building a B2B community on YouTube. Read More »

Affiliate Marketing

Affiliate Marketing

Affiliate marketing may sound great for the likes of Amazon, but is it good for you? In this lesson, Dave Chaffey, author of Digital Marketing, discusses how companies can develop similar arrangements that work well on a reciprocal basis. Read More »

Setting up a YouTube channel

Setting up a YouTube channel

YouTube is a very important platform for businesses. In this week’s lesson, Danny Bermant of Brainstorm Digital describes some of the things businesses should be thinking about to make sure that they get their YouTube page right. Read More »

Page 1 of 6123»