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Drayton Bird on the importance of building your list

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About this video

Capturing names on websites is a given – isn’t it? In this lesson, advertising legend, Drayton Bird, voices his views on what marketers should be doing today in order to build an effective list.

Video length: 7:30

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About Drayton Bird

In 2003 the Chartered Institute of Marketing named Drayton Bird one of the 50 people who shaped modern marketing. He has worked in 54 countries with every brand from American Express and Bentley to Volkswagen and Unilever and written to sell everything from Airbus to Peppa Pig.

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