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Turning Employees into fans

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About this video

In research, there is an 85% correlation between the way your customers feel about your brand and the way that your employees do. In this lesson, business consultant Shaun Smith, explains that if you really want to create advocates among your customers, you have to create advocates among your employees.

Video length: 7:13

On Purpose

Delivering a Branded Customer Experience People Love

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About Shaun Smith

Shaun Smith has been a leader in expanding management attention from the narrow focus on customer service to the wider, more strategic drive towards customer experience. He is the founder of Smith+co the leading UK based customer experience consultancy and is also co-author of five acclaimed business books, his most recent being, ‘On Purpose – delivering a branded customer experience people love’.
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