What Others Say... - Sticky Marketing Club

What Others Say...

 


Bromford Future 50 Takeaways
Helen Varey from Sure Pass
David Key from Auspicium
Victoria Moffat, LexRex Communications
Jeremy Marchant from Emotional Intelligence at Work

Recent Tweets, LinkedIn posts & More...

17 July 2017 Dan O'Leary • @ProRevConsult Many thanks to @mike Richardson and @vistage for letting me sit in on a fantastic 4 hour Marketing lesson with @grantleboff

20 June 2017 @Andy3BM Andy Rennison Learning from @grantleboff about digital marketing very interesting !!!

16 June 2017 Andrea Richardson @VantageSY1 Wonderfully inspiring session from @grantleboff at Vantage yesterday, motivating a plethora of activity… https://t.co/lilQecvdok

15 June 2107 DaveP @davecparry You really missed a great #vantagespeaker if you weren't there to hear @grantleboff this pm. More actionable ideas in 2hr than we can digest

22 May 2017 Kate Harrison • @KateHar07997983 Absolutely brilliant session & very thought provoking on digital media & how we do & can utilise it. Thanks @grantleboff @VertasFM twitter.com/vertasfm/statu…

22 May 2017 Martin • @martw17 @grantleboff thank you for your time today Grant - really enjoyable and fascinating time

21 May 2017 Andrew Vye • @andrew_vye Thanks @grantleboff Great session on using behavioural data to improve housing services at @poblgroup Homes and Communities staff conference

19 May 2017 bron lloyd @bronlloyd Great insight into using digital data from Grant Leboff at Homrs and Communities staff conference #AD poblonevisio… https://t.co/ES8FNgn2WU

16 May 2017 Claire Cahill @ClaireLCahill Fascinating talk by @grantleboff on Sticky Marketing 'Your customer is your channel' #TaopixUC17 @Taopix_HQ https://t.co/MUDW6GTzEn

16 May 2016 Stu Marlow • @StuMarlow Off to a great start at the 2017 @Taopix_HQ user conference with a keynote from @grantleboff on the digital mindset #Photobooks pic.twitter.com/VQ91Li3uiI

15 May 2017 Marc Silverside • @MarcSilverside Another first-class conference #amdis2017- entertaining and insightful @grantleboff @MrHowesC keynotes + great networking

15 May 2017 Rebecca Silverwood • @BeccaSilverwood Great start to @AMDISNews conference with the keynote by @grantleboff #stickymarketing"Everybody has a channel" #amdis2017

15 May 2017 Epsom College • @EpsomCollegeUK Inspiring talk from @grantleboff on what Sex Pistols and Donald Trump can teach Independent Schools about marketing #AMDIS2017

15 May 2017 Silcoates School • @silcoatesschool Great start to #amdis2017 from grant leboff #stickymarketing

15 May 2017 {{ Simon Noakes }} • @SimonNoakes Thx @grantleboff for advocating the power & importance of #SchoolStories @intSchools continue to lead Edu sector @AMDISNews #amdis2017 https://t.co/DG4vYmk7Yc

15 May 2017 AMDIS • @AMDISNews Thought provoking opening address from @grantleboff talking about the changing marketing landscape "everybody has a channel" #amdis2017 pic.twitter.com/hWgJatYH53

15 May 2017 Interactive Schools • @intSchools The customer [your community] IS the channel - inspire them to share YOUR content #AMDIS2017youtu.be/4CQxqtEVuo0 @grantleboff

3 May 2017 Sofia Cann @sofiacann1 Found my notes from @grantleboff's presentation at the @CommsHero event. 'Tell your story' & 'stand for something'. Brill speaker & event

21 April 2017 Diane West@DianeClarity Excellent talk this morning from @grantleboff. Very insightful twitter.com/buckschamberuk…

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Case Study

A case study on applying the principles of Sticky Marketing to a charityRichard Turner Chief Fundraiser, SolarAid 2011-2016.

"‘Sticky Marketing’ was prophetic."

Read Full Report


What the web says...


24 August 2017 Podcast

Internet Marketing Podcast

Internet Marketing Podcast Presented by Site Visibility: In this episode, Andy is joined by CEO of Sticky Marketing, Grant Leboff to discuss digital selling. 19:48 Listen to podcast

18 August 2017 US Radio Broadcast
Jim Blasingame - Small Business Avocate

USA Radio - Focus on quality, not quantity prospecting Grant Leboff returns to join Jim Blasingame to discuss how acquiring leads through marketing has changed in that you have to focus on quality more than quantity. Listen to broadcast

3 July 2017 Streamed Live 

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Grant Leboff on TV "On this edition of Business Connections Live, Steve Hyland asks Grant Leboff, one of the UK’s leading sales and marketing experts, about Effective Marketing In A Digital World."  Click here to watch Business Connections Live TV 1:02:00 

2017 USA Radio Broadcasts

Surrounding the publication of ‘Digital Selling’ (2016) Grant Leboff was interviewed by radio stations across the USA.

Click here to select from the following radio interviews

OCTalkRadio - Critical Mass for Business - Richard Franzi 16 May 2017 Banner

Ed Fulbright - Grant interview cropped

Kim Pagano Show Banner

This week in America podcast

Jim Blasingame - Small Business Avocate

 


15 February 2017 Amazon.co.uk 

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Amazon.co.uk 5* Digital Selling review

'Soon to become required reading in the industry...'


5 February 2017 Amazon.com

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Amazon.com 5* Digital Selling review

Stevo's Business Book of the Week for the week of 2/5 is:

'Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More by Grant Leboff (Kogan Page, $24.95) - With an increasing volume of customer time and attention being devoted to mobile and social channels .... Read full review 


4 November 2016 –  stickymarketing.com/contact-us/

"I've just read [Digital Selling] in a couple of days.. I won't apologise when I say I have made annotations and asterisks all through the book to relevant passages - it's great. I am going to use a lot of ideas in the book to transform how we do things at The West Group…Thanks for your insight and enlightening me! Darryl Osborne, Sales Director, The West Group Ltd"


Business901

Lean Sales and Marketing / Selling in the Digital World

Posted on by


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Book Review: ‘Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More,’ by Grant Leboff

Posted by: Patricia Gale Posted 28 October 2016

It’s a must-read for anyone selling in today’s radically transformed digital environment. It’s a crisply written road map for navigating this new terrain. Using illuminating anecdotes and helpful analogies, Leboff takes a canny look at what’s changed, and offers effective, digital-savvy strategies... Read full review


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THE BLOG

Selling in an Age of Social Media: An Interview with Grant Leboff

10/17/2016 11:08 am ET

Phil Simon Speaker, Author, Advisor, faculty member at ASU’s W. P. Carey School of Business.

Social media has been with us for a while now. While I’m not expert, it’s fair to say that it, in many cases, it has changed traditional methods of moving stuff. But how does a business compete in this age?...

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Amazon.com  5* Digital Selling review

"Very good" 11 Oct. 2016

By Autamme_dot_com - Published on Amazon.com

".... This book is a powerful ally to have on your side. Use it, whilst you can, before it may be too late for your untransformed business."

Read full review


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Amazon co.uk - 5* - Digital Selling review

Top Customer Reviews

"Excellent and insightful - a must read!"

By Sophie Hurrell-Smith on 28 Sept. 2016

"An excellent book- I've had it a week, read it once and I'm reading it again already! It is so useful, relevant and insightful."

Read full review


Sticky Archives...

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Amazon co.uk - 5* - Stickier Marketing review

An A1 must read to really understand modern marketing: It occurs to me that many of the people who read this book are likely to consider themselves quite well-informed about recent developments in marketing strategy. Their response to every step in Grant Leboff’s argument is like to be: “Yes, of course. That’s obvious! So, why didn’t I think of it that way?” This, at any rate, was my own reaction when I read the first edition of this book, in July last year. Of course, as I quickly realised, sometimes it takes a genius to draw our attention to the “obvious”... read full review

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Atladas Media commenting on Sticky Marketing Club's Facebook page

"I did two different things Sticky Marketing book mentions for one of my clients. One big campaign and a smaller one. Got business from both. The more people believe it doesn't work, the better for me, as I have less companies to compete with :-) 4 April 2013


Web, Social Media Continue to Grow More Important For Television

By Tonya Garcia on May 2, 2012 4:59 PM

…Entertainment and digital companies are taking their cues from the audience. New Nielsen research shows that more than two-thirds of viewers are watching TV and using their tablet devices at the same time. Grant LeBoff, writing for The Huffington Post, looks closely at the topic, writing, “For marketing to be effective, all businesses must ask themselves, are they encouraging their customers to be involved, ‘like’ and ‘mention’ them in a positive light to garner as much social proof as possible?”

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Ehow.com - What is Sticky Marketing

By Khary Reynolds, eHow Contributor updated April 19, 2011
Sticky marketing aims to keep your customers coming back for more. Sticky marketing is an approach to marketing that was launched in early 2011...
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Why you should read Sticky Marketing

As the subtitle of this book states, “everything in marketing has changed.” Marketers should no longer concern themselves with the previously undisputed principles of unique selling propositions (USPs), client benefits, positioning, local competition and even superior service. Social networks have redistributed power into the hands of the consumer. Now, to make your brand attractive, you must take the focus off the transaction and provide value, create an experience and join in the online conversation. Grant Leboff thoughtfully outlines the new, “sticky” method of marketing, explaining why “customer engagement” reigns supreme. He lays out the ABCs of “sticky marketing,” including helpful summaries at the conclusions of each chapter. getAbstract recommends that all marketers give this a thorough read and refer to it often.
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How valuable is Facebook to businesses?

by Christopher Jenkins

....The internet is clearly a ‘Rule Changer’ as Grant Leboff describes it in his excellent book called “Sticky Marketing”. The change in communications from one-to-many into many-to-many is fact, not a fanciful theory. It is clear that we no longer have the right to respond that the old style of communication, facilitated by the PR and creative agencies allowed us to have. No longer can we rely on creating an image that reflects our product or service when people talk about us between themselves without us being able to control those conversations. Reputation is all and yours will stand or fall on what other people say, or what they don’t say, to each other about you.

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What our clients & seminar delegates say...

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Grant Leboff Scores Straight 10'S At April Peer Group

04 Apr 2014 | Posted by Default Admin User

Members and guests often tell us that the opportunity to work on their business (instead of in it) is one of the greatest benefits of attending Transmentum Peer Group meetings. The April event was particularly useful. Grant Leboff spent a morning expanding on how our marketing has to change radically if it is to be effective in the digital age. Members and guests (always a tough audience) scored Grant with straight 10's on both delivery style and on content.

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WHAT THE PAPERS SAY...


Don’t waste efforts in shouting ‘out of context’
“A high-impact book.”

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