Recent Tweets, LinkedIn posts & More...
23 March 2017 Mark J Stonham @markjstonham Excellent technique to grow an audience very rapidly
23 February 2017 InvestNEL @InvestNEL Using our channel to tell the world the that the @TheBusinessHive #masterclass was excellent & @grantleboff was truly inspiring! #marketingtwitter.com/TheBusinessHiv…
22 February 2017 QSBRRSolicitors@QS_BRRlaw· Thank you @grantleboff loving the #Marketing presentation it's riveting @TheBusinessHive @OaklandsHall https://t.co/Q0e2EiIBBQ
22 February 2017 FB Wealth Management@FB_WealthLtd· Our first master class and we loved it! thank you so much to @TheBusinessHive and @grantlebofftwitter.com/TheBusinessHiv…
22 February 2017 Your Business Buddy • @buddy_business'For the 1st time in history everyone has a channel' thanks @grantleboff for your marketing insights & advice. GREAT event! #Masterclass twitter.com/thebusinesshiv…
22 February 2017 Vicky Claricoates • @vickyclari1Well worth the early start for @grantleboff this morning @OaklandsHall for the @TheBusinessHivemarketing #masterclass. Fascinating talk pic.twitter.com/Kpa89lH6RU
22 February 2017 Business Hive Club • @TheBusinessHive Thanks to everyone who came to this mornings Master Class, im sure you'll agree it was brilliant! Thank you @grantleboff, it was a pleasure! pic.twitter.com/sF12tmeEDi
9 February 2017 Sharon French @SR_French @grantleboff Thank you for excellent talk last night ...lots of food for thought... I'm off to create a HOW that reasonates with my WHO 🙂 ….Insightful & entertaining #CIM talk by expert author @grantleboff last night on being brave in marketing as we live through a paradigm shift
7 February 2017 Service Matters • @servmatters Brilliant discussion @grantleboff! We're learning how to effectively use data & changes of the (social) world #IdeasLab17 @stickymktgclub pic.twitter.com/JSggxbdaaf
13 January 2017 ‘Grant did an awesome presentation with Steve Clarke’s group 11/12/2017’ Ray Snow: RES Info-Tech – Re Platinum Club Posted on URL: stickymarketing.com
15 December 2016 "Grant, you were a compelling speaker, and gave such clarity on key issues that I've turned a significant marketing corner this week! Thanks." Antonia Reynolds, Softwire [Club Member Registration]
13 December 2016 Grant just gave us a presentation here at Seed, and it was AMAZING!!!! We've all been blown away by it - one of my team said it was the best thing she's heard in years and I think that is an accurate reflection of how we all felt. We're all just desperate for more now!! Adam Edwards MA. Director of Education. SEED [Email]
8 December 2016 Jon Penn Managing Director Caption Data Ltd., and Chairman of Academy for Chief Executives, Bristol Bath & Swindon Had a great day with ACE CEO's today: Grant Leboff - "what the Sex Pistols can teach us about marketing"; awesome session from a real master, thanks Grant Leboff ! [LinkedIn]
1 December 2016 Bradley Foster@bradleyjfoster_Feeling really inspired after the @grantleboff speech today at the #BeBrave #Marketing event!
29 November 2016 Sarah Pye@SarahPStaffsH Inspirational@grantleboff things to remember in #Marketing. #CommsHero #marketingtips https://t.co/yGrnsT5Kn5
29 November 2016 Gemma Sutcliffe@GemmaSutcliffe2 Inspiring speaker @grantleboff #takeaposition #growthhacking #CommsHero https://t.co/aGN2j5exTi
29 November 2016 Gel Chaplin@gelbean1 'Worst marketing should always be now' fascinating session by @grantleboff #commshero
18 November 2016 JB&B Leach EA@JBBLEACH @grantleboff thought you were superb on Friday ! #RAN16
8 November 2016 Jade Tambini · Simply. Where is the value for the customer? In everything. Loved your session@grantleboff I need to buy your books! #CommsHero
6 October 2016 Nick Elston@NickElston_Followed by an insightful talk by @grantleboff on Social Media in the Sales world - lots of great advice to action.… twitter.com/i/web/status/7…
14 September 2016 Lisa Nyland @Attwells_LisaGreat keynote sessions from Grant Leboff #lfs2016
13 September 2016 Badger Design Ltd Such a clear and informative talk on social media by @grantleboff, a guiding light, follow him! #bpmaedday
13 September 2016 Printwear&Promotion · Some great social media tips from @grantleboffat #bpmaedday https://t.co/stomDccodi
12 April 2016 Jon PennExcellent day today with Grant Leboff on Digital Marketing and so much more while a guest at Academy for Chief Executives in Manchester. Posted on Facebook
8 March 2016 LinkedIn: Rebecca O'Donovan Marketing Administrator at WiFi SPARK: Had an excellent morning at Deer Park Country House Hotel with Grant Leboff offering great insight to Social Media. Great speaker and really knows his stuff! Check him out:https://lnkd.in/d8CKVNp
9 February 2016 “I've just ready your Sticky Marketing book and thought it was a wonderful read. My profession is Procurement and I picked up the book to increase my knowledge of Marketing. I particularly liked understanding how Marketing used to work and how advances in technology have turned that on its head. Thank you” (Sarah Burton – via contact us page - email address supplied)
27 January 2016 Phil Dibbs ▸Great event at Rudding Park. Grant was, as normal, incredibly interesting. We are all going back to our offices with heads full of ideas and thoughts about our the effectiveness of our marketing. (Facebook)
27 January 2016 ZW Coaching ▸ Sticky Marketing Club Enjoyed your Stickier Marketing session today - lots of good tips and confirmed my priorities – thanks (Facebook)
27 January 2016 Denis KayeFounder at Firm Ideas LtdGrant Leboff gave a fantastic masterclasss on Sticky Marketing Solutions to the Yorkshire Leadership Group at Rudding Park in Harrogate today - paradigm shifting! (LinkedIn)
25 January 2016 “Fantastic talk today. First time I have ever understood what social media is, and why it's so powerful. Extraordinarily insightful.” Gary Reynolds CFA, ACII, DipPFS, IMC, Chartered FCSI Chief Investment Officer. COURTIERS Asset Management Limited (contact us)
21 January 2016 Deon Newbronner: I saw Grant Leboff yesterday talk marketing and marketing tactics. Absolutely brilliant. He is engaging and his marketing guidance is spot on.Do what he says. (LinkedIn)
3 Nov 2015 Michael Pierce @Piercy0812 @grantleboff giving a fantastic talk on what we can learn from the sex pistols and marketing strategy. #gatorcon @CommuniGatorLtd
3 Nov 2015 Sophie Atherton @Sophie_Atherton South East, England Wow @grantleboff is a phenomenal speaker! Learning some much from him!#gatorcon
3 Nov 2015 Elle Louise Grantham @ellebelle_xo Amazing talk from @grantleboff #inspired #gatorcon
3 Nov 2015 Andi Gibson @Andiegibson Lots of food for thought @grantleboff you've sparked some excellent ideas. Thank you! #GatorCon
Top Tweets, etc...
3 Nov Michael Pierce @Piercy0812 @grantleboff giving a fantastic talk on what we can learn from the sex pistols and marketing strategy. #gatorcon @CommuniGatorLtd
3 Nov Sophie Atherton @Sophie_Atherton South East, England Wow @grantleboff is a phenomenal speaker! Learning some much from him!#gatorcon
28 Feb: Barry Phillips @Barryjphillips:- “GrantLeboff seminar probably the most important seminar I've ever attended. Astonishing” ...
21 January 2016 Deon Newbronner: I saw Grant Leboff yesterday talk marketing and marketing tactics. Absolutely brilliant. He is engaging and his marketing guidance is spot on.Do what he says. (LinkedIn)
25 January “Fantastic talk today. First time I have ever understood what social media is and why it's so powerful. Extraordinarily insightful.” Gary Reynolds CFA, ACII, DipPFS, IMC, Chartered FCSI Chief Investment Officer. COURTIERS Asset Management Limited (contact us)
A case study on applying the principles of Sticky Marketing to a charity - Richard Turner Chief Fundraiser, SolarAid 2011-2016.
I first read ‘Sticky Marketing’ in between jobs as a fundraiser in 2011.
It was an epiphany moment.
Now I understood why charity fundraising was no longer working.
For example, costs to attract new individual donors were rising as response rates to direct marketing were falling. I had left my previous job because I was no longer enjoying my role as a fundraiser, despite a career as a fundraiser for 20 years.
Understanding the problem:‘Sticky Marketing’ opened my eyes. Once you understand the root cause of the problem you can do something about it. So when I started at SolarAid as Chief Fundraiser in 2011 I was determined that we applied the principles of Sticky Marketing from the outset - translating as best as we could for the non-profit context.
Our first action was to clarify our ‘Why’ or purpose and our emotional selling proposition. It gave us the basis of a sticky story that people would spread from our new understanding that everyone is now a channel. We set an ambitious goal to eradicate the kerosene lamp from Africa by 2020. Kerosene lamps keep people in poverty due to the cost of buying kerosene, their toxic fumes add to indoor air pollution (a huge killer in Africa), and can result in horrific burns from fires due to spilt lamps.
Our ‘how’ was by selling solar lights at a fair market price in rural parts of Africa to build a market. This approach would spread quicker, attract local traders to sell lights too, and be more sustainable than handouts of aid. To do this we needed to attract donations for our social enterprise model. We had a disruptive story compared with the usual approach of a charity.
Implementing Sticky Marketing: Using ‘Sticky Marketing’ thinking we made decisions on what to focus our limited resources. For example, we decided to attend events such as a weekend festival - because it would be a great place to engage people about our story - knowing it wouldn’t raise much money. If we had applied traditional fundraising thinking (i.e., deciding whether we should go based on the potential income we could generate) it would have meant that we wouldn't have gone to the trouble of attending at all.
It was during the festival that someone came to our stand and heard our story. Weeks later she got back in touch to say she could help us approach a foundation and nine months later we secured one of our largest grants from the foundation.
A supporter, who hadn’t given for a few years, was so taken by our ambition and goal that he committed to a major donation on the spot and continued to do so every year, engaging his own network in Scotland and mobilising support from schools.
We started to ask ourselves; how could we encourage individuals to spread our story and build a donation platform which shows people where the solar light they had helped us distribute is located and also credits them if they succeed in asking their friends, family or colleagues to give too? So if a donor has, say, funded 10 solar lights directly, they could also see their network had helped fund 150 solar lights as a direct result of their sharing. The platform later became a key factor in securing corporate partners.
We found partners who shared our beliefs, such as the Big Issue, which believes in business based solutions to poverty. We attracted the attention of Sir Richard Branson and Virgin as a result of our entrepreneurial approach and ambition. They both helped us spread our story. This, in turn, helped us secure matched funding from the British Government for all donations from the public two years running.
To get individuals to spread our story we realised that one of the most effective ways was to simply offer them a solar light (that might seem obvious but we only thought about it when we started engaging our supporters). We added a tag to the light asking people to tell others and offered it to donors who gave more than £50 and sold them at a premium price.
It was a lot of effort to import lights to the UK for a small charity. Yet it easily paid off.
- One week we had a run of donations from the same postcode. It turns out that a donor to SolarAid was knocking on every door in her street asking her neighbours to support SolarAid and give £50.
- A donor armed with her solar light approached her city firm, leading to a £25,000 donation.
- A church minister who heard about our story at a school assembly in Scotland was so inspired that his community raised £13,000.
- In California a church goer who bought a solar light from SolarAid got her congregation to raise $5,000. These are just a few of many examples that started to occur on a regular basis.
Five years on: SolarAid continues to attract inbound leads and corporate partners. The latest* is TOMS shoes which is selling Apple watch straps with a donation to SolarAid. (* Correct at time of posting this article - November 2016)
SolarAid's programme in Africa, called SunnyMoney, has won awards and has been featured in the Guardian newspaper. SolarAid was one of the first winners of the Google Global Impact Award in the UK as a result of the impact solar lights are having on peoples’ lives. Go to google.org and you will often see a banner picture* of Christopher from Zambia studying by a SolarAid solar light. (* Correct at time of posting this article - November 2016)
And the mission to eradicate the kerosene lamp? In Tanzania, where SolarAid sold just shy of 1 million solar lights, the market passed the tipping point and the kerosene lamp is now considered a thing of the past. SolarAid has closed its programme there and is seeking to replicate this in other countries in which it currently works, such as Malawi - one of the poorest countries in the World. A Chinese corporate partner who heard of the mission at a fundraising dinner has helped SolarAid design and manufacturer the world’s most affordable solar light for less than $3 per light. It could be a game changer for families living below the poverty line.
Over this five year period we didn’t spend money on traditional broadcast marketing. Now SolarAid has a fundraising programme that is diverse with a broad base of different donors who are engaged. It feels solid and sustainable. Without it the organisation probably wouldn’t have survived the challenges of running a social enterprise in Africa as a market catalyst.
In 2015 fundraising headlines hit the news in the UK. Increasingly, fundraising techniques that push for a response are less and less liked or tolerated. These are the symptoms that traditional response driven fundraising is no longer working as it pushes harder. You do an activity because it raises money, not because it helps engage people. As response rates fall, the push to persuade people to give becomes stronger.
Key lessons: From over 5 years of applying the principles of ‘Sticky Marketing’ to fundraising these are the key lessons we learnt.
- Peoples’ opinions matter now. So whether you give a good or a bad experience it will be talked about. It made us realise that it’s not about pushing people to give - but how to inspire them to tell our story.
- If you get people to spread your story, it is stronger coming from them to their contacts than from us. So we focused on how we could enable people to do just that and encourage them as much as possible.
- In this increasingly connected world you do not know who people know. So their value can be significantly amplified beyond whatever they choose to donate directly, such as helping engage a company they know of, or work for, or help with knowledge and/or access to funding from a foundation, major donor or even statutory sources. It helped us see fundraising is all inter-connected and not to judge the value of activities purely on how much money they raise directly but to consider the level of engagement it provides.
- As our reputation built (and your reputation is what other people say about you) we started to get more and more inbound requests. It's far more time effective dealing with people and organisations that come to you, rather than spending time and money trying to attract people’s attention and get a direct response.
Above all ‘Sticky Marketing’ gave us a mindset which I believe is critical for charities trying to figure out how to fundraise away from the traditional approach, which is no longer effective for the very same reasons that sticky marketing is.
‘Sticky Marketing’ was prophetic.
Five years on I am enjoying fundraising once again.
Richard Turner Chief Fundraiser, SolarAid 2011-2016.
What the web says...
16 March 2017 USA Radio Broadcasts
“…an excellent read, it’s a necessary read for anybody who is involved in any type of sales presentations…one of the world’s leading experts on digital marketing”… Ric Bratton – This week in America. (Syndicated across 128 US radio stations) 23.02
6 March 2017 - USA Radio Broadcasts
Grant Leboff joins Jim Blasingame on Small Business Radio in the USA, to reveal that; delivering your big idea, why your company matters, and your key message in a story, are three things you have to deliver to cut through the content clutter.
Grant Leboff joins Jim Blasingame to reveal how the competitive advantage model has been replaced as the first prospect consideration with whether you’re attractive, or relevant to them.
Amazon.com 5* Digital Selling review
Stevo's Business Book of the Week for the week of 2/5 is:
'Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More by Grant Leboff (Kogan Page, $24.95) - With an increasing volume of customer time and attention being devoted to mobile and social channels .... Read full review
4 November 2016 – stickymarketing.com/contact-us/
"I've just read [Digital Selling] in a couple of days.. I won't apologise when I say I have made annotations and asterisks all through the book to relevant passages - it's great. I am going to use a lot of ideas in the book to transform how we do things at The West Group…Thanks for your insight and enlightening me! Darryl Osborne, Sales Director, The West Group Ltd"
Lean Sales and Marketing / Selling in the Digital World
Book Review: ‘Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More,’ by Grant Leboff
Posted by: Patricia Gale Posted 28 October 2016
It’s a must-read for anyone selling in today’s radically transformed digital environment. It’s a crisply written road map for navigating this new terrain. Using illuminating anecdotes and helpful analogies, Leboff takes a canny look at what’s changed, and offers effective, digital-savvy strategies... Read full review
Selling in an Age of Social Media: An Interview with Grant Leboff
10/17/2016 11:08 am ET
Phil Simon Speaker, Author, Advisor, faculty member at ASU’s W. P. Carey School of Business.
Social media has been with us for a while now. While I’m not expert, it’s fair to say that it, in many cases, it has changed traditional methods of moving stuff. But how does a business compete in this age?...
Amazon.com 5* Digital Selling review
Amazon co.uk - 5* - Digital Selling review
Top Customer Reviews
"Excellent and insightful - a must read!"
Amazon co.uk - 5* - Stickier Marketing review
An A1 must read to really understand modern marketing: It occurs to me that many of the people who read this book are likely to consider themselves quite well-informed about recent developments in marketing strategy. Their response to every step in Grant Leboff’s argument is like to be: “Yes, of course. That’s obvious! So, why didn’t I think of it that way?” This, at any rate, was my own reaction when I read the first edition of this book, in July last year. Of course, as I quickly realised, sometimes it takes a genius to draw our attention to the “obvious”... read full review
Barnes & Noble - 5* - Stickier Marketing review
"…an invaluable resource. As you digest Leboff’s concepts, you begin to understand the deeper dynamics rooted in the marketing mantra: “It’s all about the customer.” The historical account of the Web was extremely beneficial and necessary to comprehend the transitions that directly affect today’s marketing methods… highly recommended" ... read full review
Atladas Media commenting on Sticky Marketing Club's Facebook page
"I did two different things Sticky Marketing book mentions for one of my clients. One big campaign and a smaller one. Got business from both. The more people believe it doesn't work, the better for me, as I have less companies to compete with 4 April 2013
By Tonya Garcia on May 2, 2012 4:59 PM
…Entertainment and digital companies are taking their cues from the audience. New Nielsen research shows that more than two-thirds of viewers are watching TV and using their tablet devices at the same time. Grant LeBoff, writing for The Huffington Post, looks closely at the topic, writing, “For marketing to be effective, all businesses must ask themselves, are they encouraging their customers to be involved, ‘like’ and ‘mention’ them in a positive light to garner as much social proof as possible?”
By Khary Reynolds, eHow Contributor updated April 19, 2011
Sticky marketing aims to keep your customers coming back for more. Sticky marketing is an approach to marketing that was launched in early 2011...
Read full article
As the subtitle of this book states, “everything in marketing has changed.” Marketers should no longer concern themselves with the previously undisputed principles of unique selling propositions (USPs), client benefits, positioning, local competition and even superior service. Social networks have redistributed power into the hands of the consumer. Now, to make your brand attractive, you must take the focus off the transaction and provide value, create an experience and join in the online conversation. Grant Leboff thoughtfully outlines the new, “sticky” method of marketing, explaining why “customer engagement” reigns supreme. He lays out the ABCs of “sticky marketing,” including helpful summaries at the conclusions of each chapter. getAbstract recommends that all marketers give this a thorough read and refer to it often.
Read full article
by Christopher Jenkins
....The internet is clearly a ‘Rule Changer’ as Grant Leboff describes it in his excellent book called “Sticky Marketing”. The change in communications from one-to-many into many-to-many is fact, not a fanciful theory. It is clear that we no longer have the right to respond that the old style of communication, facilitated by the PR and creative agencies allowed us to have. No longer can we rely on creating an image that reflects our product or service when people talk about us between themselves without us being able to control those conversations. Reputation is all and yours will stand or fall on what other people say, or what they don’t say, to each other about you.
What our clients & seminar delegates say...
Grant Leboff Scores Straight 10'S At April Peer Group
04 Apr 2014 | Posted by Default Admin User
Members and guests often tell us that the opportunity to work on their business (instead of in it) is one of the greatest benefits of attending Transmentum Peer Group meetings. The April event was particularly useful. Grant Leboff spent a morning expanding on how our marketing has to change radically if it is to be effective in the digital age. Members and guests (always a tough audience) scored Grant with straight 10's on both delivery style and on content.
Jan 2014: Richard Morris MNAEA Senior Valuer and Head of Marketing, Richard Morris @PropertyMorris Hartleys Estate Agents www.Hartleys-EA.co.uk
"I was recently at ‘The Sunday Times / The Times Estate Agency of the Year Awards’ and listened with great interest to Grant Leboff. Myself and many others in our industry commented afterwards that of all the guest speakers that day, he was certainly the best and a great story teller too!"
May 2013: Penina Shepherd; Entrepreneur, Founder & Commercial Solicitor, ACUMEN BUSINESS LAW
Grant was a guest speaker at the ACUMEN BUSINESS CONVENTION 2013.
The feedback received from over 150 CEOs & MDs who attended the event was phenomenal. Delegates described Grant as “bright” “sharp” “knowledgeable” “thought provoking” “informative” “makes you get us and do things!” as well as added comments as to how brilliant Grant's presentation was.You could hear a pin drop when Grant was giving his speech at the large hall of the Grand Hotel in Brighton.
If you want a speaker who will make people talk about your event long after its finished as well as make delegates feel it was worthwhile attending- Grant Leboff is that speaker! May 13, 2013
February 2013:Barry Phillips, CEO Legal-Island "A great outcome from our review meeting of your two days [consultancy]. See feedback below:-
'Grant Leboff : the Gary Kasparov of the marketing world. A fantastic strategist and a brilliant tactician'
'Grant is a no nonsense, no fluff, marketing guru. Grab him for a day if you can get him and he'll save you six months of wondering, experimenting and messing'
Grant is without doubt the best consultant we've ever used in our 15 year history. Straight talking, highly experienced and knowledgeable. First class!'
Many thanks. Again, for all your input." Barry Phillips, CEO Legal-Island
"Grant got to the underlying challenges and opportunities for the business rapidly. The resulting insights and actions have been game changers. Not least the cost of the day was more than recouped within a week.” Tim Marrow LLM, MCIPD Tamar HR
September 2012:- Ewan Walton; Resource Project Management (Human Capital) Saudi & UAE
My colleagues and I recently experienced a development seminar with Grant on how to put the intelligence into sales and develop Clients. I am always cautious about these kind of seminars as it usually involves someone trying to convince you that their technique works the best and attempt to dig holes in your methods to try and prove some value. Grant is quite the exception. First of all, the time is spent on logical discussions that engages everyone and maintains high interest throughout (in itself rare). But most importantly it challenged us to really think 'out of the box'. A term thrown around all too easily, but in this seminar, everyone really got to understand what the term actually feels like to embrace. I have no concerns in admitting that he helped me a lot in identifying new paradigms and consolidating that creativity into workable formulas for me. The value and power of delivering empathy and generating insight has never been as apparent as it is now. Will my revenue increase further to time spent with Grant? Yes it will!.
July 2012:- Public Feedback ACE Lecture… “In this outstanding session Grant Leboff convincingly and with great passion laid out the reasons why traditional marketing strategies are now obsolete and how the WWW has proved a game-changer for companies, both B2C and B2B alike, seeking to communicate with, and sell to, both existing and potential customers. The recent explosion of social media and its impact on the way both consumers and industry buyers seek out and engage with vendors was explored in detail and with genuinely innovative insight. The full group of members present awarded the session our highest average score of the year at 9.4 and without exception demanded a return visit for Part 2 of Grant’s session. Grant is a top speaker and workshop leader at the top of his game and highly recommended.” Gordon Bromley, ACE Chairman, Surrey & SW London July 20, 2012
"Grant's inspiring and challenging approach ignited us to re-think some of our long established methods and idealogies of growing our market share, in a manner that truly left us excited, with our heads spinning with new ideas! As a result, we have embarked on a strategic review, to assess and re-model our growth plan, ensuring we adopt the right marketing methods to achieve our goals - the mantra 'return on investment' is now replaced by 'return on engagement' is where it's at for us!!!" Nick Smith, UK Managing Director, STILL Materials Handling Ltd
"Grant is a passionate and forward thinking speaker who has delivered outstanding impact for Footdown. Combining business experience with a thorough understanding of his subject he generates great debate and conversations. The whole subject on “sticky marketing” inspires leaders and CEO’s to think differently about how they maximise their products and services, provide compelling value and get a great return on 'engagement'." Mike Roe CEO Footdown.
We engaged with Grant after reading ‘Sticky Marketing’, asking him to address some of our key clients, prospects and associates who realise the importance of Customer Intelligence. The impact of Grant’s words will be carried with us always – some incredibly challenging thinking in terms of how to embrace a modern marketing landscape that is made up of so many consumer-led shifting sands. Not only great content and a fantastically flexible approach – but all delivered with such vim and vigour. One of the most impactful and entertaining speakers I have ever been fortunate enough to listen to.” Liz Childerley, Commercial Director, Indicia
"Just wanted to say a big thank you for such a great session...I've just had a message from a client who has been really struggling with selling her product. She called to say that she took a new approach with her client, went there to add value & as a result, she booked in a great appointment and the client responded in a way that she's never seen before. Well done and thank you!" Mike Clark, REST Programme CEO
"Grant is an entrepreneur, a sales expert, but above all, a professional. His business acumen, sales ability and know how is a pleasure to behold." Keith Henley, Managing Director, Gresham Management Consultants
"Working with Grant Leboff is probably one of the best business decisions we’ve made in the eight year history of BergHind Joseph. He has helped us to develop a whole new approach to our business which clearly differentiates us from our competitors. This strategy is already bearing fruit and the whole company has a renewed energy and excitement about our future. We look forward to continuing to work with Grant as our business expands." Ian Brownhill, Managing Director, BergHind Joseph
"The positive feedback was unprecedented and everyone left the meeting confident that they had learned something of real value. We're looking forward to welcoming Grant back for the next instalment!" Garry Mumford, Director, Insight Associates
WHAT THE PAPERS SAY...
Don’t waste efforts in shouting ‘out of context’
“A high-impact book.”
If the Lynx effect does not work...
The increased networking of customers means that everything in marketing has changed, says Grant LeboffThe Sunday Times Published: 20 February 2011
Sales Therapy (Wiley 2007):- “one of the best-selling sales books of the year.”
(Daily Mirror, Wed 26th March 2008)