In this Vlog, Grant explains how to overcome the problem of encountering customers who believe they know what they want to order, long before you walk in the door.
What’s the difference between selling and order taking?
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What the Premier League can teach us about Content Creation
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Have you ever struggled to make content that’s really interesting for your audience?
In this Vlog, Grant explains one technique you may want to consider. It’s called Combined Relevance
Social is a way of thinking, not a platform
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How many times have you heard people talk about ‘social’ like it’s a platform?
In this Vlog, Grant explains that Facebook or Twitter are no longer merely social platforms, they are the way we behave.
Confirmation Bias
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Why do you think that Volvo cars are safe? In this Vlog, Grant explains that it’s down to ‘Confirmation Bias’ and how it can help your business.
The Merging of Sales and Marketing
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Can your sales and marketing departments continue to work out of separate offices?
In this vlog, Grant explains why they both need to merge.
The Digital Mindset
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If we all needed an MBA to use Facebook, it wouldn’t have 2 billion users. In this vlog, Grant explains that getting to grips with digital is not about understanding technology, it’s about having a new way of thinking.
The buying journey hasn’t changed
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People, all over the world, have started talking about the fact that the buying journey is no longer linear. In this Vlog, Grant explains that this is not the case.
Your USP explained in one simple step
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Today, no company, even the mighty Apple, have a USP for very long, if at all. In this Vlog, Grant explains why it no longer matters.
Avoiding Social Media platforms won’t spare your business from being mentioned
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Just because you decide not to be on Twitter or Facebook, it doesn’t mean that someone else can’t post something about you on those platforms.
The Importance of weak ties
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In this Vlog Grant asks – if someone wants to connect with you online, and you don’t know them too well – should you refuse?