When was the last time you made a major purchase without any concerns? In this Vlog, Grant Leboff explains that as buyers, we all have fears when we make a major purchase, and the more you can mitigate those fears, the easier it will be to make a sale
Engagement Explained
Why is it that before you get married, traditionally you get ‘engaged’? In this Vlog, Grant explains, what ‘engagement’ means in marketing terms, and how you need to employ it for your business
Pick Your Pond
Are there so many competitors in your marketplace that you find it difficult to cut through the noise? In this Vlog, grant explains that you have got to ‘pick the right pond’.
Do you understand your customer’s ecosystem?
You may be very experienced and smooth in delivering your sales presentation, but there is every chance that your customers may have other, related, personal or business considerations on their minds apart from just listening to you.
Are you going to the right parties?
We all make platitudes about – business being about reputation, it’s about who knows you and who you know – and yet how many people strategically ensure they are known by the right people?
Why Would You Ever Close A Sale?
Why do people use the term ‘closing a sale’? In this Vlog, Grant Leboff explains why it’s the worst possible term you could ever use.
Mr Shouty
The traditional marketing purchase funnel works on this premise; If I shout at enough people, I’ll get a few responses and some business. In this Vlog, Grant explains that today, these dynamics of marketing have changed.
No Thanks Just Looking
Why is it that when you walk into a shop, and the sales assistant asks ‘can I help you’, the first thing you say is, ‘No thanks. I’m just looking’. In this Vlog, Grant Leboff explains why you respond in that way and how that lesson can help you when selling in business.
The Lie About Open And Closed Questions
People don’t play the game anymore. Why do customers only give one word answers – when politicians, who are asked for a yes or no answer, can drone on for what seems like hours? In this VLOG, Grant Leboff explains why and how to overcome your dilemma
Getting inside your customer’s mind – Marketing Position
Ask most people what they consider is the safest brand of car, and the first one they’re likely to suggest is a Volvo. In this VLOG, Grant explains why.