Blogs & Vlogs

There’s a myth that echo chambers exist because online, we only look at opinions that support our own. In this Vlog, Grant explains that echo chambers do exist, just not in the way we think about them

How much will people go against their own logic, so as not to be seen as going out on a limb? In this Vlog, Grant explains why people are willing to do just that and how that affects your business.

In this VLOG, Grant explains that there is no such thing as absolute value and, as with your own products or services, it all matters on what your reference points are and the way that you frame it.

Do you think that your product or service is dull? In this Vlog, Grant explains that it may often seem that you have no narrative but on closer examination, there is always a story.

When Whitney Houston died in 2012, were Sony Records right to immediately increase the prices of all her albums? In this Vlog Grant explains that the answer is a definite YES … and NO.

How memorable is your service? In this Vlog, Grant considers ways to future proof your business.

How can a $39 dress outsell the identical item offered for sale at $34? In this Vlog, Grant explains that it’s all down to charm pricing.

No one wakes up in the morning and decides, on a whim, that they’re going to look for an accountant. In this Vlog, Grant explains that all purchases are precipitated by an event and why it’s so important to appeal to the reasons customers may have whenever they look for products or services.