If you’re unwell and your doctor prescribed big yellow tablets, most of us would take them. In this Vlog, Grant asks; But what if your doctor was on commission for those big yellow tablets, would you still feel the same way?
Don’t Pitch too Early
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Build awareness the University of Pittsburgh way
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Oscar Wilde famously said, ‘familiarity breeds contempt’ but in this Vlog, Grant shows that this is not the case.
Congratulations! You own a media business
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In this Vlog, Grant explains that, whether you like it or not, over 90% of business purchases start with an online search, and that makes your online media channels vital.
I don’t do marketing
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Do you think that your business doesn’t need marketing? In this Vlog, Grant explains that, every business does marketing, even if they don’t think of it as such.
Why you can’t rely on word of mouth
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In this Vlog, Grant explains that whilst people still talk face to face and on the telephone, today the nature of word of mouth has changed and business can’t ignore it.
Identity triangle – consistency in your communications
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How do you get consistency in your communications when you are using multiple channels such as; Facebook, LinkedIn, YouTube and your website? In this Vlog, Grant explains how to create a strong identity when your own multiple media channels
Your website is a social magazine
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Is your website a monologue or an ever changing social magazine? In this Vlog, Grant explains why it should be the latter.
Knowledge isn’t power
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Businesses were originally built on the assumption of scarcity. That is, you had knowledge and products that made you attractive because they couldn’t be found elsewhere.
In this Vlog, Grant explains that this is no longer the case.
Creating regular content efficiently
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Producing a blog, every week, isn’t always as easy as it sounds. ‘Stuff’ always happens that gets in the way of putting your thoughts together. In this Vlog, Grant explains how to overcome such problems and produce regular good quality content.
Where do your clients learn?
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In this Vlog, Grant explains that while social platforms may contain some useful information, professionals in any industry will have their favourite ‘go to’ places to learn and you need to be there.