Creating urgency is not easy and what people often miss is that the effectiveness of the stimulus depends on the context of the situation.
In this Vlog Grant asks – if someone wants to connect with you online, and you don’t know them too well – should you refuse?
Being the first airline to introduce back-of-the-seat screens doesn’t compare, emotionally, with the fast food brand where the food is ‘finger-licking good’ – and there is a reason for that.
There has always been inaccurate reporting, so why the emphasis on fake news? In this Vlog, Grant explains that it’s us who have changed, not the news – and why that’s important for your business.
Companies often think in terms of audiences, but it’s actually unhelpful and the wrong way to think. In this Vlog, Grant explains the difference between audience and community and, therefore, how your messages can become more relevant and sticky.
Many years ago, the main value in a company was the products or services it produced and delivered. In this Vlog, Grant explains that today, the main value is in the attention that the company has.
ALDI’s supermarket proposition isn’t to give its customers a bigger choice of products than any of its competitors, it actually gives them less. In this Vlog, Grant explains that brands like ALDI, Coke, McDonald’s and Heinz enable us to navigate a world where we’re overwhelmed with choice – because a brand is about variance reduction.
Too many people in business create content without considering; what is the emotional deliverable for their client. In this Vlog, Grant explains why it is so important.
How many irrelevant conversations do you have in your business? In this vlog, Grant discusses the real question you need to be asking about your customers – and explains that if you do nothing else, do this.
We are often under the illusion that customers only want the best result, but actually, that’s not always the case. In this Vlog, Grant explains what customers really want.