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Mr Shouty

The traditional marketing purchase funnel works on this premise; If I shout at enough people, I’ll get a few responses and some business. In this Vlog, Grant explains that today, these dynamics of marketing have changed.

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No Thanks Just Looking

Why is it that when you walk into a shop, and the sales assistant asks ‘can I help you’, the first thing you say is, ‘No thanks. I’m just looking’. In this Vlog, Grant Leboff explains why you respond in that way and how that lesson can help you when selling in business.

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The Lie About Open And Closed Questions

People don’t play the game anymore. Why do customers only give one word answers – when politicians, who are asked for a yes or no answer, can drone on for what seems like hours? In this VLOG, Grant Leboff explains why and how to overcome your dilemma

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The Importance of Purpose

In this Vlog, Grant explains that whilst he has a profit motive in his consultancy, as a customer, you will want to know what is in it for you. For that to happen, he has to have a bigger purpose than just earning a living.