Are you fed up with giving price discounts just to secure a deal? In this VLOG, Grant explains that while there’s no silver bullet, there are things you can do to avoid price crumbling.
Great Content Isn’t Enough For Crowd Culture
Have you ever made a great video, white paper or podcast and then been disappointed with how few views, shares or likes that it received?In this Vlog, Grant explains the reason is that just making good content is simply not enough.
The importance of emotion in business
How do you want your customers and prospects to feel? In this Vlog, Grant explains that buying is not exclusively a rational decision.
The difference between sales and marketing
People often say that marketing is there to generate leads and opportunities and sales is there to convert them. But in today’s marketplace, we can all quote examples where that just isn’t the case anymore. In this Vlog, Grant explains the difference between sales and marketing
How to not miss a sale – the Columbo technique
What can the TV detective Colombo teach you about selling? ? In this Vlog, Grant discovers what you can learn from Columbo’s famous catch-phrase.
A short history of the Purchase Funnel
Grant explains how the Digital Sales Funnel has superseded the traditional Sales Funnel which was created in 1898.
Could you prospect better?
When you are prospecting, who do you target – an individual, a stable company or one that is in a state of flux? In this Vlog, Grant explains that the biggest barrier to a sale, is often the status quo.
How well is your brand doing?
In this Vlog, Grant explains how you can judge your brand’s success
What Is Marketing?
Many business owners say they don’t do any marketing. In this Vlog, Grant explains that the exact opposite is true.
The Experience Economy
In this Vlog, Grant explains that companies can no longer differentiate themselves by service because it has now become a commodity. We have now entered the ‘experience economy’…