Because customers’ tastes and requirements are always changing, you’re always learning. In this VLOG, Grant Leboff explains that to understand this further, we need to understand what marketing is.
Is reputation a process?
It’s currently very fashionable to say that businesses need a PURPOSE or a WHY. In this VLOG Grant explains that for it to work, a business needs two characteristics…
Stop with the WHY
It’s currently very fashionable to say that businesses need a PURPOSE or a WHY. In this VLOG Grant explains that for it to work, a business needs two characteristics…
Your company doesn’t have a brand
In this Vlog, Grant Leboff explains the difference between having a brand and having a great reputation
Sort your life out (or at least your social media)
Why are people’s social media profiles so bad? In this Vlog, Grant examines common mistakes and suggests what people can do to improve them.
Sales, this time it’s personal
When your sales proposal is turned down, is it you or your product / service that is being rejected? In this Vlog, Grant explains that when you’re selling, you need to think in terms of the ‘sales experience’.
Everybody is a Media Personality Now
These days, everybody needs to think of themselves as a media personality.
The Importance of Purpose
These days, everybody needs to think of themselves as a media personality.
How do you get more bang for your buck from your marketing and make it really effective?
In this Vlog Grant explains how it’s all down to the ‘homogenous unit’ principle
Why has marketing hijacked social media?
Marketing used to be responsible for corporate-to-person communications and sales teams used to talk to customers directly. So why has marketing hijacked social media?