The ubiquity of cameras on phones and social media channels where people can post videos, be it Facebook, LinkedIn, Instagram or others, means that sales people today need to be masters of video too. In this vlog, Grant explains why…
Should You Be Using Behavioural Targeting?
Everyone is familiar with segmenting their market by demographics or firmographics, but do they go far enough? In this Vlog, Grant explains how behavioural marketing helps marketers drill down on their target market even further
Building an Audience
Grant Leboff describes how to build an audience on a website or social media
The Brand Checklist
How powerful is your brand? In this Vlog Grant explains how to understand your brand’s strengths and weaknesses
What is Netnography?
Are people talking about you on Social Media? In this Vlog, Grant explains how you can monitor what everybody is saying about you, your company, your competitors and your industry, without causing yourself a headache.
Should you embrace Co-Opetition?
Grant explains that the best companies today don’t just have a hunch as to what might work, rather by ‘hacking’ into the data they have available, they are able to understand what their customers like…
Growth Hacking Mindset
Grant explains that the best companies today don’t just have a hunch as to what might work, rather by ‘hacking’ into the data they have available, they are able to understand what their customers like…
Context is King
Would you pay £3.00 for a can of Coke? Your instant answer may be ‘No Way!’ but in this vlog, Grant explains why you may willingly hand over the £3.00 and how that relates to your own business.
Building your reputation in the digital age
We’re very familiar with the phrase ‘people buy people’, but while that’s always been the case, the way that plays out in the digital age is different. In this Vlog, Grant explains how you build your reputation online
What Is Your Smallest Viable Market?
What size of marketplace do you need in order to grow your business, before your marketing budget runs dry? In this Vlog, Grant explains why you need to understand your Smallest Viable Market.