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Differentiation is overrated

Compare Coke v Pepsi. They are both sticky brown liquids. So just how different are they from each other? Grant argues that just being different from your competitor, isn’t what marketing is all about.

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Is reputation a process?

It’s currently very fashionable to say that businesses need a PURPOSE or a WHY. In this VLOG Grant explains that for it to work, a business needs two characteristics…

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Stop with the WHY

It’s currently very fashionable to say that businesses need a PURPOSE or a WHY. In this VLOG Grant explains that for it to work, a business needs two characteristics…

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Sales, this time it’s personal

When your sales proposal is turned down, is it you or your product / service that is being rejected? In this Vlog, Grant explains that when you’re selling, you need to think in terms of the ‘sales experience’.

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The New Anonymous Customer

As more potential customers go on line to research for products or services, they are more reluctant to reveal to companies who they are. In this Vlog, Grant explains the challenges.