What can the TV detective Colombo teach you about selling? ? In this Vlog, Grant discovers what you can learn from Columbo’s famous catch-phrase.
A short history of the Purchase Funnel
Grant explains how the Digital Sales Funnel has superseded the traditional Sales Funnel which was created in 1898.
Could you prospect better?
When you are prospecting, who do you target – an individual, a stable company or one that is in a state of flux? In this Vlog, Grant explains that the biggest barrier to a sale, is often the status quo.
How well is your brand doing?
In this Vlog, Grant explains how you can judge your brand’s success
What Is Marketing?
Many business owners say they don’t do any marketing. In this Vlog, Grant explains that the exact opposite is true.
The Experience Economy
In this Vlog, Grant explains that companies can no longer differentiate themselves by service because it has now become a commodity. We have now entered the ‘experience economy’…
Stop With The Data Already
Don’t rely too much on your algorithms. In this vlog, Grant explains that however much we may analyse our data, it will never replace creativity.
The Truth Of Echo Chambers
There’s a myth that echo chambers exist because online, we only look at opinions that support our own. In this Vlog, Grant explains that echo chambers do exist, just not in the way we think about them
The Human Propensity Not To Die
How much will people go against their own logic, so as not to be seen as going out on a limb? In this Vlog, Grant explains why people are willing to do just that and how that affects your business.
Making Your Products And Services Attractive
In this VLOG, Grant explains that there is no such thing as absolute value and, as with your own products or services, it all matters on what your reference points are and the way that you frame it.