Blogs & Vlogs

When you are prospecting, who do you target – an individual, a stable company or one that is in a state of flux? In this Vlog, Grant explains that the biggest barrier to a sale, is often the status quo.

In this Vlog, Grant explains how you can judge your brand’s success

Many business owners say they don’t do any marketing. In this Vlog, Grant explains that the exact opposite is true.

Don’t rely too much on your algorithms. In this vlog, Grant explains that however much we may analyse our data, it will never replace creativity.

There’s a myth that echo chambers exist because online, we only look at opinions that support our own. In this Vlog, Grant explains that echo chambers do exist, just not in the way we think about them

How much will people go against their own logic, so as not to be seen as going out on a limb? In this Vlog, Grant explains why people are willing to do just that and how that affects your business.

In this VLOG, Grant explains that there is no such thing as absolute value and, as with your own products or services, it all matters on what your reference points are and the way that you frame it.

How memorable is your service? In this Vlog, Grant considers ways to future proof your business.

How can a $39 dress outsell the identical item offered for sale at $34? In this Vlog, Grant explains that it’s all down to charm pricing.