Grant explains that marketing used to be the art of interrupting someone else’s audience – be it an advert in a trade magazine, on the TV or in the cinema. Now, you have to get it yourself…
Marketing Isn’t About Winning Customers
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Don’t Mistake Tactics For Strategy
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Some people are under the misconception that the Trojan horse was a strategy. In this Vlog, Grant explains that the horse was a tactic and how that relates to your marketing.
The A-Ha Moment
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What do you call the moment when, despite all the warnings, a clinically obese women, realises she has to stop eating and lose weight?
Same Hours, Less Time!
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Do you keep running out of time? Not enough hours in the day? Grant Leboff explains why..
Is There Meaning in Your Marketing?
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In 1955 Edward Bernays, one of the forerunners of modern branding, wrote in his book ‘The engineering of consent’, that human desires and motivations rest in our subconscious. In this Vlog, Grant explains what that means and how it relates to your marketing today.
Your CRM is rubbish
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Grant questions why you enter information you have gleaned about your customers, such as their birthday, children or favourite sports team on your CRM
The customer is the channel
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Grant explains that in order to have really effective marketing and communications today, one has to understand the consequences of the digital and technological revolution…
The Importance Of Signalling
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When you meet someone for the first time and you are trying to sum them up, do you look at their shoes? This is known as a ‘non-verbal cue’ and in this vlog, Grant explains why we do that and how it relates to your business.
How to share other peoples content
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In this Vlog, Grant Leboff explains that you don’t have to create all of your content yourself.
The Power Of Altering Your Focus
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How do you keep the content on your website or social media fresh and interesting? In this vlog, Grant explains that sometimes, it’s all about ‘changing focus’ but what does that mean?