There has always been inaccurate reporting, so why the emphasis now on fake news? In this Vlog, Grant explains that it’s us who have changed, not the news – and why that’s important for your business.
Fake News
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Making Use of Customer Attention
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Many years ago, the main value in a company was the products or services it produced and delivered. In this Vlog, Grant explains that today, the main value is in the attention that the company has.
Effective Market Segmentation
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Not all people in the same demographic group are the same. You can’t go to a data broker and ask for managing directors who drive the same car, because that kind of segmentation doesn’t exist…
Getting People to Share Your Content
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Too many people in business create content without considering; what is the emotional deliverable for their client. In this Vlog, Grant explains why it is so important.
What Is Influencer Marketing?
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Most people think of ‘influencer marketing’ as a celebrity endorsing a product. Because of this, many businesses don’t think that influencer marketing is for them. In this Vlog, Grant explains that this doesn’t necessarily need to be the case.
What is the Purpose of a Brand?
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We are often under the illusion that customers only want the best result, but actually, that’s not always the case. In this Vlog, Grant explains what customers really want.
Stop Persuading People to Buy Your Stuff
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In this VLOG, Grant explains that if you try to persuade someone to buy, you may or may not make a sale – but if you inspire them to buy, not only will you make a sale, but they’ll share it and tell others
A Lettuce Ate My Grandmother
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In this Vlog, Grant explains the importance of creating attention grabbing headlines.
What’s Your Narrative?
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The point of your headlines is to get someone to read the next line of your article or advert. The point of the first five seconds of a video is to get someone to watch the next five seconds. In this Vlog, Grant explains that, in order to achieve this, your messaging needs to be as simple as possible…
Cognitive Economy
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Have you ever lost out to the competition and not been able to understand why? In this VLOG, Grant explains why having the best products and services isn’t always enough?