What size of marketplace do you need in order to grow your business, before your marketing budget runs dry? In this Vlog, Grant explains why you need to understand your Smallest Viable Market.
What Is Psychographic Targeting?
Traditionally, marketers segmented their markets by geographical location, ethnicity, marital status, age, etc., but that doesn’t mean that everyone of a particular age thinks the same and has identical needs? In this Vlog, Grant explains that today, if you want your message to resonate, you need to understand what makes your target market tick.
The Attention Economy
There was a time when companies would create products and services and then go and find a marketplace in which to sell them. But times have changed. In this Vlog, Grant explains that today, it’s the companies with the customer’s attention that win.
Short vs Long Form Content
Are you one of those people who believe that these days, people will only watch, at the most, a two or three minute video? In this Vlog Grant explains that that really isn’t the case.
There’s No Value In Free
People use free offers to entice a new audience, but the danger is that you could end up devaluing your offering before they’ve even experienced it. In this VLOG, Grant explains that by putting a value against the offers that you make to your customers, you could often reap better rewards.
How To Hold Your Price
Are you fed up with giving price discounts just to secure a deal? In this VLOG, Grant explains that while there’s no silver bullet, there are things you can do to avoid price crumbling.
The importance of emotion in business
How do you want your customers and prospects to feel? In this Vlog, Grant explains that buying is not exclusively a rational decision.
The difference between sales and marketing
People often say that marketing is there to generate leads and opportunities and sales is there to convert them. But in today’s marketplace, we can all quote examples where that just isn’t the case anymore. In this Vlog, Grant explains the difference between sales and marketing
How to not miss a sale – the Columbo technique
What can the TV detective Colombo teach you about selling? ? In this Vlog, Grant discovers what you can learn from Columbo’s famous catch-phrase.
Could you prospect better?
When you are prospecting, who do you target – an individual, a stable company or one that is in a state of flux? In this Vlog, Grant explains that the biggest barrier to a sale, is often the status quo.
