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How can I grow my business?

All companies want to retain their customers and grow their customer base, so how can they use ‘insight’ to help them on that journey? In this lesson; Susannah Schofield explains that the clues are found in the looking at the right data and feedback, not necessarily, the loudest voice in the room.

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Customer experience

Successful companies, today, are starting to make their customers ‘part of the story’. In this lesson, business consultant and author Shaun Smith, gives some insightful examples.

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The importance of feedback

Did Sir Alex Ferguson or Sir Richard Branson listen to the people around them or were they their own men? In this lesson, Professor Damian Hughes, quotes examples of when positive feedback impacted on buying future players and equally, how that attitude works in business too.

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Maximise customer relationship

Does your CRM dictate who your best customers are? In this lesson, Andy Hanselman, author of ‘Think In 3D’, discusses why turnover isn’t the only measure of a successful trading relationship with your customers.

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Enabling customers to help each other

When you are in the market to make a purchase, who are you inclined to believe the most – fellow shoppers or the seller’s hype? Adrian Swinscoe explains how some suppliers are turning their customers into advocates – with phenomenal results.