Is business to business marketing less emotional than consumer marketing? In this lesson, advertising legend, Drayton Bird, gives his own take on emotion.
People say that the real quality of management shows best when under pressure. In this lesson, Professor Damian Hughes offers various examples of how Sir Alex Ferguson handled himself, his team and the various challenges that presented themselves, when the pressure was on.
How well is your business really doing? In this lesson, Andy Hanselman, author of ‘Think In 3D’ discussed the dangers of what he describes as ‘Driving without a dashboard’
How do you get more customer referrals? In this lesson, customer service and experience strategist, Adrian Swinscoe, discusses how enlightened companies are actively encouraging referrals
Lara Morgan talks about how important it is to share your business problems and how to do it.
In this lesson, Grant talks to Nigel about getting the people with whom you work to commit to taking action and how to go about it.
When you are writing copy, who or what, do you have in mind, a list or a particular person? In this lesson, advertising legend Drayton Bird, reflects on one of the best pieces of copy he ever wrote… to his mother.
Do you really know why customers stop buying from you? Do they send you an email telling you that they are going elsewhere and explain why? In this lesson; Susannah Schofield, discusses ways in which a company can ensure that it truly understands why people buy from it.
How do you remain confident of your own abilities when all around you are calling for your head? In this lesson, Professor Damian Hughes recalls how Sir Alex Ferguson remained confident during one of Manchester United’s worst seasons and how those lessons still apply to businesses today.
Do your staff fully understand what is really expected of them in your company? In this lesson, Grant Leboff discusses with Andy Hanselman, the importance of building an Uber culture in your business.