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Paying for customer service

Is being the cheapest the surest route to success? In this lesson, customer service and experience strategist, Adrian Swinscoe, explains why people are prepared to pay for customer service.

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How do I get the best from my employees?

In order for companies to deliver an excellent product or service, they need to make sure that the employees are aligned with the brand In this lesson; Susannah Schofield discusses how company’s must take employees into consideration and the warning signs for when things can go wrong.

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Maintaining Focus

What’s the difference between hoping you are going to win a game or expecting to win it? In this lesson, Grant Leboff discusses with Professor Damian Hughes, the dramatic way in which Sir Alex Ferguson instilled a positive focus into his players and how that relates to winning businesses today.

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Think in 3D

What makes your business different from your competition? In this lesson, Grant and Andy Hanselman discuss how businesses can identify what makes their company recognisably different.

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Nature abhors a vacuum

Never keep your customer in the dark, even if you think you have nothing to tell them. In this lesson, customer service and experience strategist, Adrian Swinscoe, explains how important it is that your customers hear from you.