Sales & Marketing Video Lessons from Grant Leboff at Sticky Marketing Club

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Latest Vlogs

Videos from Grant Leboff

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Keeping to a healthy marketing diet

June 5, 2023

Although you may like desserts, imagine what you'd feel like if that’s all you ate. In this vlog, Grant sets out the marketing equivalent of only wanting the pudding, but ignoring the protein and vegetables.

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The A-Ha Moment

May 29, 2023

What do you call the moment when a clinically obese woman realises she has to stop eating and lose weight? In this vlog, Grant explains how that same moment of realisation can work for your customers

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What is the difference between Coke in a can and Coke in a bottle?

May 22, 2023

Have you ever wondered why, when you go into a convenience store, you normally buy your Coke in a can, but if you go to an upmarket bar, your Coke is invariably served from Coke’s iconic glass bottle?

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Same Hours, Less Time!

May 15, 2023

Why do we have less time than ever before? We have all this technology that's meant to be saving us time and yet we seem to have less hours in the day than any time in history. In this vlog, Grant Leboff explains why..

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‘CARS’ – How to check the Marketer’s sanity

May 8, 2023

In 2017, Adidas sent out an email to participants of the Boston Marathon which, although unintentional, was viewed as being in very poor taste. In this vlog, Grant explains how to check the marketer’s sanity using the acronym ‘CARS’.

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The customer is the channel

May 1, 2023

Grant explains that in order to have really effective marketing and communications today, one has to understand the consequences of the digital and technological revolution...

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Featured Lessons

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How do you network successfully?

June 5, 2023

People’s worst fear said to public speaking followed up by 'walking into a room full of strangers'. So how does one make a success of networking? Warren Cass explains that the answer lies in the questions you ask…

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Is brand important in the B2B world

May 29, 2023

Many B2B businesses believe that, with the exception of big corporations, a company brand is not so important. In this lesson; Simon Hall, author of Innovative B2B Marketing, completely disagrees and explains why.

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Being in the right place at the right time

May 22, 2023

Does everyone think that marketing is all about showing up at the right time, in the right places and getting your business noticed? In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, explains that selling is not that simple and you really have to make sure that you have a compelling proposition.

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What Others Say..

Reviews, Comments and Mentions from around the Internet.

13 May 2023 Eddie Ellis MNAEA - Awesome few days with my Property Academy team down in Brighton - Unbelievable morning session with Grant Leboff - Always a pleasure to catching up and learn from the best in the property industry.

9 May 2023 - Andy Cowle • 2nd• Sales Consultant for Avallain Magnet LMS and Author Attending IH Directors’ Conference 2023 Global sales, training and content advisor for ELT • MC/Speaker • Presentations TrainerSales Consultant for Avallain Magnet LMS and Author Attending IH Directors’ Conference 2023 Global sales, training and content advisor for ELT • MC/Speaker • Presentations Trainer - Grant Leboff giving great examples of ‘signalling’ in behaviour psychology for powerful and effective marketing for International House London | IH London and International House World Organisation - Loved it. One relevant, practical story-based example after the next. Textbook, first class presenting. I ordered one of your books as you spoke lol

9 May 2023 - Guilhaume GARCIA 1st School Manager - CLIC International House SevilleSchool Manager - CLIC International House Seville
Communicating with IMPACT - The Psychology of Effective Communication What an impactful speech Grant Leboff !

Barry Phillips, CEO Legal-Island "A great outcome from our review meeting of your two days [consultancy]. See feedback below...

'Grant Leboff : the Gary Kasparov of the marketing world. A fantastic strategist and a brilliant tactician'
'Grant is a no nonsense, no fluff, marketing guru. Grab him for a day if you can get him and he'll save you six months of wondering, experimenting and messing'
Grant is without doubt the best consultant we've ever used... Straight talking, highly experienced and knowledgeable. First class!'

Problem Maps®

A Problem Map® to discover your customers problems so you can offer solutions.

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Media Interviews

Radio interviews and Podcasts featuring Grant Leboff in UK and USA

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Case Study: Solaraid

A case study on applying the principles of Sticky Marketing to a charity.

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Books by Grant Leboff

Grants bestselling books provide companies with the new principles of marketing so they can thrive in a digital world.

Myths of Marketing

"Grant Leboff's new book is a business survival tool. Marketing is evolving at light speed. Decision makers need worthwhile sources to be able to adapt. Leboff is definitely a worthwhile source." Zev Siegl, Co-Founder Starbucks Coffee (2020)

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Digital Selling

“Digital Selling not only challenges existing thinking about the most efficacious sale processes for today but also presents practical solutions based on experience to allow companies to start to generate greater success in this fast moving area”Andrew Peters – Managing Director, Siemens Digital Factory, Congleton, UK.

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Stickier Marketing

"Stickier Marketing is, I believe, genuinely essential reading - not only for marketing professionals but also for entrepreneurs, COSs and business leaders in every kind of organisation, large or small..."Rose Joneson, Amazon.co.uk 5 Star review (2014)

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Sales Therapy

"This book changed my life. My sales went from 30% to 40% in one month. I passed this book on to the top salesman in our office and he went above 50%." Andrew Vickery, Amazon.co.uk 5 Star review (2007)

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Sticky Marketing

"...I spent every spare moment with pen in hand milking it of every last gem, notes in margins, underlining wholesale - it's an inspiration. "Andrew Sercombe (Amazon.co.uk 5 Star review: Sticky Marketing 1st edition Published 2011)

“Superseded by 2nd edition; ‘Stickier Marketing’ published in 2014”

Lessons & Videos from Leading Sales & Marketing Experts

The Sticky Marketing Club hosts a Video Resource containing hundreds of video lessons from leading business, social media, internet and sales & marketing experts.