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Videos from Grant Leboff
The 4 Buyer’s Fears
When was the last time you made a major purchase without any concerns? In this Vlog, Grant Leboff explains that as buyers, we all have fears when we make a major purchase, and the more you can mitigate those fears, the easier it will be to make a sale
Why is it that before you get married, traditionally you get ‘engaged’? In this Vlog, Grant explains, what ‘engagement’ means in marketing terms, and how you need to employ it for your business
Pick Your Pond
Are there so many competitors in your marketplace that you find it difficult to cut through the noise? In this Vlog, grant explains that you have got to ‘pick the right pond’.
Do you understand your customer’s ecosystem?
You may be very experienced and smooth in delivering your sales presentation, but there is every chance that your customers may have other, related, personal or business considerations on their minds apart from just listening to you.
Are you going to the right parties?
We all make platitudes about - business being about reputation, it's about who knows you and who you know - and yet how many people strategically ensure they are known by the right people?
Why Would You Ever Close A Sale?
Why do people use the term 'closing a sale'? In this Vlog, Grant Leboff explains why it's the worst possible term you could ever use.
Gain valuable insight from our experts
Do people buy only on benefits or to avoid loss?
The common presumption of sales people is that they sell the benefits and the reasons and the value that their product or service has to offer. But in this lesson, Nicola Cook, explains that many customers buy, not to gain the benefits, but to avoid the loss.
What Others Say..
Reviews, Comments and Mentions from around the Internet.
27 November 2018 Lisa Lister – Helping firms create growth plans and achieve them – Really interesting session from Grant Leboff on What the Sex Pistols can teach you about marketing
27 November 2018: Denis Kaye – Founder at Firm Ideas Ltd – This is a brilliant session with Grant Leboff
10 November 2018 Daria Raleva Digital Marketing Communications Manager, CEE at Microsoft – Fantastic presentation without a single slide!!! (Grant Leboff… presenting on How Marketing is Changing to Microsoft in Central and Eastern Europe marketers)
From Sticky Marketing Club on Twitter
When was the last time you made a major purchase without any concerns? In this Vlog, Grant Leboff explains that as… t.co/66aCGnN6C1
Engagement Explained - Sticky Marketing Club t.co/q8cst1QH3i
A Problem Map® to discover your customers problems so you can offer solutions.
with Grant Leboff across USA following publication of ‘Digital Selling’
Case Study: Solaraid
A case study on applying the principles of Sticky Marketing to a charity.
Books by Grant Leboff
Grants bestselling books provide companies with the new principles of marketing so they can thrive in a digital world.
“In this terrific book Grant Leboff provides readers with a sales model for the Digital Age. This is a vital read for all those involved in any growing organisation” Zev Siegl, Co-Founder Starbucks Coffee (2016)
“Stickier Marketing is, I believe, genuinely essential reading – not only for marketing professionals but also for entrepreneurs, COSs and business leaders in every kind of organisation, large or small…”Rose Joneson, Amazon.co.uk 5 Star review (2014)
“This book changed my life. My sales went from 30% to 40% in one month. I passed this book on to the top salesman in our office and he went above 50%.” Andrew Vickery, Amazon.co.uk 5 Star review (2007)
“…I spent every spare moment with pen in hand milking it of every last gem, notes in margins, underlining wholesale – it’s an inspiration. “Andrew Sercombe (Amazon.co.uk 5 Star review: Sticky Marketing 1st edition Published 2011)
“Superseded by 2nd edition; ‘Stickier Marketing’ published in 2014”
Lessons & Videos from Leading Sales & Marketing Experts
The Sticky Marketing Club hosts a Video Resource containing hundreds of video lessons from leading business, social media, internet and sales & marketing experts.