Grant Leboff’s 5th Book
Myths of Marketing
“Caution: this book will annoy others, as you’ll keep shouting out “YES!” every few pages. A must-read for everyone who spends even five per cent of their time thinking about marketing.”Jay Baer, Founder, Convince & Convert, and co-author, Talk Trigger
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Videos from Grant Leboff
How to share other peoples content
In this Vlog, Grant Leboff explains that you don’t have to create all of your content yourself.
The Power Of Altering Your Focus
How do you keep the content on your website or social media fresh and interesting? In this vlog, Grant explains that sometimes, it’s all about ‘changing focus’ but what does that mean?
How Not to be Dull
In many companies, most of the staff have never watched their own corporate video. In this vlog Grant asks if it's that dull, why do you think your customers and prospects are going to engage with it?
How to create content that sells
In this Vlog Grant explains that although you have to create content which provides your audience with value, you also have to create content which links back to the purchase journey.
When Things Aren’t What They Seem
If, in 1998 Yellow Pages was the king of search, why did the Google overtake them? If Blockbusters were the king of video rental, why did Netflix overtake them? In this vlog Grant explains that it was all about their failure to use their own data and asks if are you sitting on data, or knowledge, that you are simply not utilising at the moment? In other words, are your competitors up to something you don't quite understand?
This Marketing Stuff Doesn’t Work
In your growing B2B businesses, you make the phone calls, send the e-mails and the Linked-In messages. Then you bring in a marketing manager to do it all, but it’s really only a title and nothing much happens to sales. In this week’s vlog Grant explains that that’s when people complain that ‘this marketing stuff doesn’t work’ and why it happens.
Gain valuable insight from our experts
Nature abhors a vacuum
Never keep your customer in the dark, even if you think you have nothing to tell them. In this lesson, customer service and experience strategist, Adrian Swinscoe, explains how important it is that your customers hear from you.
How do I extol my ‘vision and value’ throughout my company?
Grant Leboff, in conversation with Lara Morgan, entrepreneur and author of ‘More Balls Than Most’ on how to extol your visions and values throughout your company.
What Others Say..
Reviews, Comments and Mentions from around the Internet.
8 March 2020 Anthony Bethell MICFor. MD at ArB Tree Care (Specialists) Ltd, Managing today’s Woodlands for tomorrow’s people. Quite simply the best two days of lectures I’ve ever had. It’s really helped me to decide to re-evaluate everything in my business. A total game changer of insights.
Myths of Marketing:- This book offers great insights and learning in to the world of marketing in 2020. Reviewed in the United Kingdom on 6 March 2020:- “I have enjoyed every chapter of this book. As a marketing professional it’s a great reference tool to remind clients of each ‘myth’ and the importance of each one in their world. I’ve also used it as a unique way to make sure my own strategies and CPD are still up to date. I love the real life examples which help put all the ‘myths’ into context and how the book is laid out. The book offers great insights and learning into the world of marketing in 2020.Highly recommend.” Zoe Bishop, Director, Torchlight Marketing
4 March 2020: Leja Bevk Marketing at Prima Filtertehnika d.o.o.: Yesterday I attended a seminar by Grant Leboff, to improve my marketing skills. As I love, LOVE my job which fulfills me, this was an opportunity I wouldn’t miss. The seminar surpassed my expectations and needles to say, I will continue to follow Grants advice on his channel as often as possible – as should any marketer wanting to stay on top of his/hers game .
A Problem Map® to discover your customers problems so you can offer solutions.
Radio interviews and Podcasts featuring Grant Leboff in UK and USA
Case Study: Solaraid
A case study on applying the principles of Sticky Marketing to a charity.
Books by Grant Leboff
Grants bestselling books provide companies with the new principles of marketing so they can thrive in a digital world.
Myths of Marketing
“Grant Leboff’s new book is a business survival tool. Marketing is evolving at light speed. Decision makers need worthwhile sources to be able to adapt. Leboff is definitely a worthwhile source.” Zev Siegl, Co-Founder Starbucks Coffee (2020)
“Digital Selling not only challenges existing thinking about the most efficacious sale processes for today but also presents practical solutions based on experience to allow companies to start to generate greater success in this fast moving area”Andrew Peters – Managing Director, Siemens Digital Factory, Congleton, UK.
“Stickier Marketing is, I believe, genuinely essential reading – not only for marketing professionals but also for entrepreneurs, COSs and business leaders in every kind of organisation, large or small…”Rose Joneson, Amazon.co.uk 5 Star review (2014)
“This book changed my life. My sales went from 30% to 40% in one month. I passed this book on to the top salesman in our office and he went above 50%.” Andrew Vickery, Amazon.co.uk 5 Star review (2007)
“…I spent every spare moment with pen in hand milking it of every last gem, notes in margins, underlining wholesale – it’s an inspiration. “Andrew Sercombe (Amazon.co.uk 5 Star review: Sticky Marketing 1st edition Published 2011)
“Superseded by 2nd edition; ‘Stickier Marketing’ published in 2014”
Lessons & Videos from Leading Sales & Marketing Experts
The Sticky Marketing Club hosts a Video Resource containing hundreds of video lessons from leading business, social media, internet and sales & marketing experts.