Sales & Marketing Video Lessons from Grant Leboff at Sticky Marketing Club

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Latest Vlogs

Videos from Grant Leboff

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I Must Get An Accountant Today

March 18, 2019

No one wakes up in the morning and decides, on a whim, that they're going to look for an accountant. In this Vlog, Grant explains that all purchases are precipitated by an event and why it's so important to appeal to the reasons customers may have whenever they look for products or services.

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Price isn’t just what you charge

March 4, 2019

What’s the difference? To charge 5 x £50 one day tickets to an amusement park or 1 x £250 for a 5 day ticket? In this Vlog, Grant explains that it all depends on the results you want…

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The Role of Certainty

February 25, 2019

How did the London Underground improve customer satisfaction, without improving its efficiency? In this Vlog Grant explains how ‘certainty’ can change a customer’s perception.

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The Hitchhiker’s Lesson

February 18, 2019

Are you losing your prospect’s attention with too much ‘information overload’? In this Vlog, Grant explains a simple test to set you on the right road.

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Let’s Ban Content Marketing

February 11, 2019

Do you fully understand what ‘Content Marketing’ actually means to your business? In this Vlog, Grant explains that content is THE currency of media today and why it is so important

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The Importance Of A Meeting Of Values

January 28, 2019

When you meet a prospect for the first time, do you make sure that you have agreement on the major questions of our time like; capital punishment, wealth distribution, and abortion? Of course not, explains Grant, but you do need to have a meeting of business values

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What’s your story?

March 19, 2019

One of the most important factors for engaging today’s audiences effectively is being transparent, being authentic and being true to who you really are. Shirra Smilansky explains that when it comes to brand storytelling, the brands that are really winning today are the brands with a story to tell.

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Are you paranoid about your competition?

March 11, 2019

In this lesson, Grant Leboff, explains to Dave Harries why businesses should stop worrying about their competition and start worrying about their customers.

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How do I qualify my customers?

March 4, 2019

One of the things that's underestimated in sales, is the importance of qualifying prospects. Nicola Cook, explains the techniques a sales person needs in order to qualify a prospect’s buying intentions and, thereby, make their job that much easier.

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What Others Say..

Reviews, Comments and Mentions from around the Internet.

25 March 2019 Hannah Asquith@HannahScoid 1.5 pages of tiny notes… what a thought provoking opening plenary #IoFdigitalfundraising. Thank you ⁦@grantleboff⁩ https://t.co/uLHfCxvNRe

25 March 2019 Sarah Swindley@swindley Great from @grantleboff #IoFDigitalfundraising make the supporter the hero of your comms, tell stories from different perspectives, we are all running media channels.

19 March 2019 – Noam Shapiro : Chief Marketing Officer at InZiv ‘Terrific presentation by Grant Leboff. Some talks can be substantive, some can be practical, some can be engaging. But to be all 3? That’s a jackpot for conference attendees. Thank you!’

19 March 2019 – Sahar Haluzy : Enterprise Solution Consultant at Bringg ‘All speakers were great, but Grant Leboff was remarkable! Very inspired by this session’

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From Sticky Marketing Club on Twitter

Grant Leboff @stickymktgclub·

4 Mar

What’s the difference? To charge 5 x £50 one day tickets to an amusement park or 1 x £250 for a 5 day ticket? In this Vlog, Grant explains that it all depends on the results you want… https://t.co/KUxc0qjXr3

Reply on Twitter Retweet on Twitter Like on Twitter Twitter

Grant Leboff @stickymktgclub·

1 Mar

Are you losing your prospect’s attention with too much ‘information overload’? In this Vlog, Grant explains a simple test to set you on the right road https://t.co/ua8wpTebEz

Reply on Twitter Retweet on Twitter Like on Twitter Twitter

Problem Maps®

A Problem Map® to discover your customers problems so you can offer solutions.

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Radio Interviews

with Grant Leboff across USA following publication of ‘Digital Selling’

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Case Study: Solaraid

A case study on applying the principles of Sticky Marketing to a charity.

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Books by Grant Leboff

Grants bestselling books provide companies with the new principles of marketing so they can thrive in a digital world.

“In this terrific book Grant Leboff provides readers with a sales model for the Digital Age. This is a vital read for all those involved in any growing organisation” Zev Siegl, Co-Founder Starbucks Coffee (2016)

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“Stickier Marketing is, I believe, genuinely essential reading – not only for marketing professionals but also for entrepreneurs, COSs and business leaders in every kind of organisation, large or small…”Rose Joneson, Amazon.co.uk 5 Star review (2014)

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“This book changed my life. My sales went from 30% to 40% in one month. I passed this book on to the top salesman in our office and he went above 50%.” Andrew Vickery, Amazon.co.uk 5 Star review (2007)

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“…I spent every spare moment with pen in hand milking it of every last gem, notes in margins, underlining wholesale – it’s an inspiration. “Andrew Sercombe (Amazon.co.uk 5 Star review: Sticky Marketing 1st edition Published 2011)

“Superseded by 2nd edition; ‘Stickier Marketing’ published in 2014”

Lessons & Videos from Leading Sales & Marketing Experts

The Sticky Marketing Club hosts a Video Resource containing hundreds of video lessons from leading business, social media, internet and sales & marketing experts.