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Latest Vlogs
Videos from Grant Leboff
Loyal Customers Don’t Give Referrals
When looking for referrals, who do you approach first, brand new or long term customers who have enjoyed using your product or service for many years? In this Vlog, Grant explains it’s not who you think…
Differentiation is overrated
Compare Coke v Pepsi. They are both sticky brown liquids. So just how different are they from each other? Grant argues that just being different from your competitor, isn’t what marketing is all about.
There is no such thing as a marketing expert
Because customers' tastes and requirements are always changing, you're always learning. In this VLOG, Grant Leboff explains that to understand this further, we need to understand what marketing is.
Is reputation a process?
It’s currently very fashionable to say that businesses need a PURPOSE or a WHY. In this VLOG Grant explains that for it to work, a business needs two characteristics…
Stop with the WHY
It’s currently very fashionable to say that businesses need a PURPOSE or a WHY. In this VLOG Grant explains that for it to work, a business needs two characteristics…
Your company doesn’t have a brand
In this Vlog, Grant Leboff explains the difference between having a brand and having a great reputation
What Others Say..
Reviews, Comments and Mentions from around the Internet.
19 February 2021 - Briana McCrory - Combining my passion for people, technology & marketing to 'Make Big Happen' as the Global Marketing Director at BigHand: Brand or people? That was the topic of a webinar I recently attended hosted by Minerva with guest speaker Grant Leboff from Sticky Marketing Club Ltd. I went into the webinar thinking I had the answer to this - but I was wrong (publicly admitting too!).
13 February 2021 Millie Coletta - Marketing Assistant at Franklins Solicitors LLP - Really enjoyed this webinar hosted by Minerva. Grant Leboff provides clear, practical advice and food for thought. Looking forward to joining the next!
13 February 2021 Ben Mills - Grant Leboff was a brilliant speaker. I have been fortunate over the years to host some pretty amazing people but Grant was fantastic, good practical advice and keeping it simple as it should be 🦉
11 December 2020 Linked In - Thomas J. Vosper - CEO & Co-founder of aisle 3 I ex-Amazon I ex-Tesco I UK & US Search Awards Judge “Great start to Friday listening to a Breakfast Briefing from marketing expert Grant Leboff.”
Tweets
From @grantleboff
Problem Maps®
A Problem Map® to discover your customers problems so you can offer solutions.
Case Study: Solaraid
A case study on applying the principles of Sticky Marketing to a charity.
Books by Grant Leboff
Grants bestselling books provide companies with the new principles of marketing so they can thrive in a digital world.
Myths of Marketing
"Grant Leboff's new book is a business survival tool. Marketing is evolving at light speed. Decision makers need worthwhile sources to be able to adapt. Leboff is definitely a worthwhile source." Zev Siegl, Co-Founder Starbucks Coffee (2020)
Digital Selling
“Digital Selling not only challenges existing thinking about the most efficacious sale processes for today but also presents practical solutions based on experience to allow companies to start to generate greater success in this fast moving area”Andrew Peters – Managing Director, Siemens Digital Factory, Congleton, UK.
Stickier Marketing
"Stickier Marketing is, I believe, genuinely essential reading - not only for marketing professionals but also for entrepreneurs, COSs and business leaders in every kind of organisation, large or small..."Rose Joneson, Amazon.co.uk 5 Star review (2014)
Sales Therapy
"This book changed my life. My sales went from 30% to 40% in one month. I passed this book on to the top salesman in our office and he went above 50%." Andrew Vickery, Amazon.co.uk 5 Star review (2007)
Sticky Marketing
"...I spent every spare moment with pen in hand milking it of every last gem, notes in margins, underlining wholesale - it's an inspiration. "Andrew Sercombe (Amazon.co.uk 5 Star review: Sticky Marketing 1st edition Published 2011)
“Superseded by 2nd edition; ‘Stickier Marketing’ published in 2014”
Lessons & Videos from Leading Sales & Marketing Experts
The Sticky Marketing Club hosts a Video Resource containing hundreds of video lessons from leading business, social media, internet and sales & marketing experts.
Nicola Cook
Selling Watch Interviews
Shirra Smilansky
Experiential Marketing Watch Interviews
Susannah Schofield OBE
Employee and Customer Experience Watch Interviews
Simon Hall
Marketing Principles Watch Interviews
Lara Morgan
Employee & Customer Experience Watch Interviews
Phil Jones
Sales Watch Interviews
Bryony Thomas
Marketing Principles Watch Interviews
Drayton Bird
Marketing Principles Watch Interviews
Pete Wilkinson
Personal Performance Watch Interviews
Shaun Smith
Employee & Customer Experience Watch Interviews
Steve Head
Personal Performance Watch Interviews
Andy Hanselman
Employee & Customer Experience Watch Interviews
Dr Dave Chaffey
Internet Marketing Watch Interviews
Damian Hughes
Employee & Customer Experience Watch Interviews
Tony Morris
Sales Watch Interviews
Simon Morton
Presentations Watch Interviews
Costas Papaikonomou
Innovation Watch Interviews
Steve Barton
Internet Marketing Watch Interviews
Graham Jones
Internet Marketing Watch Interviews
Danny Bermant
Social Media Watch Interviews
Michael Dodd
Negotiation & Persuasion Watch Interviews
Thomas Barta
Personal Performance Watch Interviews
Brian MacNeice
Organisational Performance Watch Interviews
Adrian Swinscoe
Employee & Customer Experience Watch Interviews
Nigel Risner
Employee & Customer Experience Watch Interviews
Brian Mayne
Personal Performance Watch Interviews
Mark Blackmore
Selling Watch Interviews
David Taylor
Social Media Watch Interviews
Warren Cass
Marketing Principals Watch Interviews
Guy Rigby
Organisational Performance Watch Interviews
David Hyner
Personal Performance Watch Interviews
Nicci Roscoe
Personal Performance Watch Interviews