Sales & Marketing Video Lessons from Grant Leboff at Sticky Marketing Club

Don’t Pitch too Early

March 1, 2021

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If you're unwell and your doctor prescribed big yellow tablets, most of us would take them. In this Vlog, Grant asks; But what if your doctor was on commission for those big yellow tablets, would you still feel the same way?

Build awareness the University of Pittsburgh way

February 22, 2021

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Oscar Wilde famously said, 'familiarity breeds contempt' but in this Vlog, Grant shows that this is not the case.

Congratulations! You own a media business

February 15, 2021

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In this Vlog, Grant explains that, whether you like it or not, over 90% of business purchases start with an online search, and that makes your online media channels vital.

I don’t do marketing

February 7, 2021

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Do you think that your business doesn’t need marketing? In this Vlog, Grant explains that, every business does marketing, even if they don’t think of it as such.

Why you can’t rely on word of mouth

February 1, 2021

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In this Vlog, Grant explains that whilst people still talk face to face and on the telephone, today the nature of word of mouth has changed and business can’t ignore it.

Identity triangle – consistency in your communications

January 24, 2021

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How do you get consistency in your communications when you are using multiple channels such as; Facebook, LinkedIn, YouTube and your website? In this Vlog, Grant explains how to create a strong identity when your own multiple media channels

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What is credibility by association?

March 1, 2021

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In this lesson - entrepreneur, speaker and author, Warren Cass - explains that ‘credibility by association’ is the simple concept, whereby we're known by the company we keep, and illustrates it with a stunning example.

How do I retain customers?

February 21, 2021

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One of the important aspects of marketing for any business is to retain the customers they have In this lesson; Simon Hall discusses what drives retention from a marketing perspective.

The right to take up someone’s time

February 14, 2021

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[Total: 1 Average: 5/5]

Some people have the right to interrupt you and take up your time, other people don't. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, discusses the process whereby you might earn the right to place your marketing in front of people.

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What Others Say..

Reviews, Comments and Mentions from around the Internet.

19 February 2021 - Briana McCrory - Combining my passion for people, technology & marketing to 'Make Big Happen' as the Global Marketing Director at BigHand: Brand or people? That was the topic of a webinar I recently attended hosted by Minerva with guest speaker Grant Leboff from Sticky Marketing Club Ltd. I went into the webinar thinking I had the answer to this - but I was wrong (publicly admitting too!).

13 February 2021 Millie Coletta - Marketing Assistant at Franklins Solicitors LLP - Really enjoyed this webinar hosted by Minerva. Grant Leboff provides clear, practical advice and food for thought. Looking forward to joining the next!

13 February 2021 Ben Mills - Grant Leboff was a brilliant speaker. I have been fortunate over the years to host some pretty amazing people but Grant was fantastic, good practical advice and keeping it simple as it should be 🦉

11 December 2020 Linked In - Thomas J. Vosper - CEO & Co-founder of aisle 3 I ex-Amazon I ex-Tesco I UK & US Search Awards Judge “Great start to Friday listening to a Breakfast Briefing from marketing expert Grant Leboff.”

Tweets

From @grantleboff

Grant Leboff @grantleboff·

16 Feb

I don’t do marketing https://www.stickymarketing.com/blog/i-dont-do-marketing/

Retweet on Twitter Grant Leboff Retweeted

KAMGuru | #KeyAccountManagement @kamguru·

5 Jan

Grant Leboff, author of The Myths of Marketing (published '20), tells KAMCast: "Sales people really are mini-marketeers who OWN their own media channels & therefore double up as media personalities. A media channel without content is useless."

LISTEN NOW: https://www.kamguru.com/podcast/episode-3/

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Problem Maps®

A Problem Map® to discover your customers problems so you can offer solutions.

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Media Interviews

Radio interviews and Podcasts featuring Grant Leboff in UK and USA

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Case Study: Solaraid

A case study on applying the principles of Sticky Marketing to a charity.

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Books by Grant Leboff

Grants bestselling books provide companies with the new principles of marketing so they can thrive in a digital world.

Myths of Marketing

"Grant Leboff's new book is a business survival tool. Marketing is evolving at light speed. Decision makers need worthwhile sources to be able to adapt. Leboff is definitely a worthwhile source." Zev Siegl, Co-Founder Starbucks Coffee (2020)

Digital Selling

“Digital Selling not only challenges existing thinking about the most efficacious sale processes for today but also presents practical solutions based on experience to allow companies to start to generate greater success in this fast moving area”Andrew Peters – Managing Director, Siemens Digital Factory, Congleton, UK.

Stickier Marketing

"Stickier Marketing is, I believe, genuinely essential reading - not only for marketing professionals but also for entrepreneurs, COSs and business leaders in every kind of organisation, large or small..."Rose Joneson, Amazon.co.uk 5 Star review (2014)

Sales Therapy

"This book changed my life. My sales went from 30% to 40% in one month. I passed this book on to the top salesman in our office and he went above 50%." Andrew Vickery, Amazon.co.uk 5 Star review (2007)