Sales & Marketing Video Lessons from Grant Leboff at Sticky Marketing Club

Fake News

September 21, 2020

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There has always been inaccurate reporting, so why the emphasis now on fake news? In this Vlog, Grant explains that it's us who have changed, not the news - and why that's important for your business.

Making Use of Customer Attention

September 13, 2020

[Total: 2 Average: 4.5/5]

Many years ago, the main value in a company was the products or services it produced and delivered. In this Vlog, Grant explains that today, the main value is in the attention that the company has.

Effective Market Segmentation

September 7, 2020

[Total: 5 Average: 4.4/5]

Not all people in the same demographic group are the same. You can’t go to a data broker and ask for managing directors who drive the same car, because that kind of segmentation doesn’t exist...

Getting People to Share Your Content

August 31, 2020

[Total: 4 Average: 4.8/5]

Too many people in business create content without considering; what is the emotional deliverable for their client. In this Vlog, Grant explains why it is so important.

What Is Influencer Marketing?

July 27, 2020

[Total: 2 Average: 4.5/5]

Most people think of ‘influencer marketing’ as a celebrity endorsing a product. Because of this, many businesses don't think that influencer marketing is for them. In this Vlog, Grant explains that this doesn't necessarily need to be the case.

What is the Purpose of a Brand?

July 20, 2020

[Total: 4 Average: 5/5]

We are often under the illusion that customers only want the best result, but actually, that’s not always the case. In this Vlog, Grant explains what customers really want.

Featured Lessons

Gain valuable insight from our experts

Are Marketers a cost or revenue?

September 21, 2020

[Total: 2 Average: 4/5]

Finance departments often see ‘Sales’ as revenue, but ‘Marketing’ as a cost on the business. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why it is so important for marketers to ensure they are recognized as a revenue driver.

How do you define your purpose in life?

September 5, 2020

[Total: 2 Average: 4.5/5]

What’s the difference between "I get to go to work" instead of "I've got to go to work?" In this lesson International trainer, coach and author, Steve Head, describes the attitude needed that makes people get out of bed in the morning.

How do you manage the pace of growth?

August 30, 2020

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[Total: 1 Average: 2/5]

When building a business, people often think that they just need to make as much money as quickly as possible. In this lesson, Guy Rigby – a chartered accountant, entrepreneur, author, mentor and advisor to dynamic owner-managed businesses – explains that it's a bit more nuanced than that.

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What Others Say..

Reviews, Comments and Mentions from around the Internet.

7 Sept 2020 – Myths of Marketing: Tom Elmer, MKTPROF – MARKETING MUSCLE: [Re Marketing Book Podcast] One of my all time favorite interviews, Dougie Fresh.
Immediately bought it on Kindle and read it in a day. I’m adopting this book for my capstone class next semester. It’s the best modern marketing book that combines academic theory and practice of any other out there.

9 July 2020 Matt Nicol @MattNicol @propacad @grantleboff This was a brilliant session. Loads of value out of the last 3 days.

9 July 2020 Eddie Ellis @Ellis1Eddie – Great morning listening to @grantleboff

9 July 2020 Property Academy @propacad Day 4 “All Members Week” We’ve been enthralled with our guest speaker @grantleboff, showing us how to implement sales & marketing ideas to instill confidence in your clients.

Tweets

From @grantleboff

Grant Leboff @grantleboff·

Are Marketers a cost or revenue? https://www.stickymarketing.com/lessons/presentations/are-marketers-a-cost-or-revenue/ @ThomasBarta

Grant Leboff @grantleboff·

9 Sep

How do you define your purpose in life? https://www.stickymarketing.com/lessons/personal-performance/define-purpose-life/ @SteveHeadSpeaks

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Problem Maps®

A Problem Map® to discover your customers problems so you can offer solutions.

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Media Interviews

Radio interviews and Podcasts featuring Grant Leboff in UK and USA

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Case Study: Solaraid

A case study on applying the principles of Sticky Marketing to a charity.

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Books by Grant Leboff

Grants bestselling books provide companies with the new principles of marketing so they can thrive in a digital world.

Myths of Marketing

“Grant Leboff’s new book is a business survival tool. Marketing is evolving at light speed. Decision makers need worthwhile sources to be able to adapt. Leboff is definitely a worthwhile source.” Zev Siegl, Co-Founder Starbucks Coffee (2020)

Digital Selling

“Digital Selling not only challenges existing thinking about the most efficacious sale processes for today but also presents practical solutions based on experience to allow companies to start to generate greater success in this fast moving area”Andrew Peters – Managing Director, Siemens Digital Factory, Congleton, UK.

Stickier Marketing

“Stickier Marketing is, I believe, genuinely essential reading – not only for marketing professionals but also for entrepreneurs, COSs and business leaders in every kind of organisation, large or small…”Rose Joneson, Amazon.co.uk 5 Star review (2014)

Sales Therapy

“This book changed my life. My sales went from 30% to 40% in one month. I passed this book on to the top salesman in our office and he went above 50%.” Andrew Vickery, Amazon.co.uk 5 Star review (2007)