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Videos from Grant Leboff
Why Would You Ever Close A Sale?
Why do people use the term 'closing a sale'? In this Vlog, Grant Leboff explains why it's the worst possible term you could ever use.
The traditional marketing purchase funnel works on this premise; If I shout at enough people, I'll get a few responses and some business. In this Vlog, Grant explains that today, these dynamics of marketing have changed.
No Thanks Just Looking
Why is it that when you walk into a shop, and the sales assistant asks ‘can I help you’, the first thing you say is, 'No thanks. I'm just looking'. In this Vlog, Grant Leboff explains why you respond in that way and how that lesson can help you when selling in business.
The Lie About Open And Closed Questions
People don’t play the game anymore. Why do customers only give one word answers - when politicians, who are asked for a yes or no answer, can drone on for what seems like hours? In this VLOG, Grant Leboff explains why and how to overcome your dilemma
Getting inside your customer’s mind – Marketing Position
Ask most people what they consider is the safest brand of car, and the first one they're likely to suggest is a Volvo. In this VLOG, Grant explains why.
The Importance of Purpose
In this Vlog, Grant explains that whilst he has a profit motive in his consultancy, as a customer, you will want to know what is in it for you. For that to happen, he has to have a bigger purpose than just earning a living.
Gain valuable insight from our experts
Why is personal goal-setting so important in business?
If you are selling, setting professional goals makes sense, but setting personal goals? In this lesson, Nicola Cook, author of The Secrets of Success in Selling, explains how personal goals are integral with people’s day to day motivations.
What Others Say..
Reviews, Comments and Mentions from around the Internet.
10 November 2018 Daria Raleva Digital Marketing Communications Manager, CEE at Microsoft – Fantastic presentation without a single slide!!! (Grant Leboff… presenting on How Marketing is Changing to Microsoft in Central and Eastern Europe marketers)
25 October 2018 – The Supper Club – Amazing workshop yesterday with Grant Leboff speaking about what the Sex Pistols could teach us about marketing and branding. We were live tweeting some of the best bits so head over to our twitter to catch up on the action!
25 October 2018 – David Lockie @divydovyFollowFollow @divydovy Super-useful @TheSupperClubUK event this morning at @TheOfficeGroup about marketing by @grantleboff. Tons of food for thought about brand, differentiation, experience economy, attention and the fact that all businesses are now media businesses.
From Sticky Marketing Club on Twitter
Why do people use the term 'closing a sale'? In this Vlog, Grant Leboff explains why it's the worst possible term… t.co/OQeCVGRj5Q
The traditional marketing purchase funnel works on this premise; If I shout at enough people, I'll get a few respon… t.co/QrJyoiBGmj
A Problem Map® to discover your customers problems so you can offer solutions.
with Grant Leboff across USA following publication of ‘Digital Selling’
Case Study: Solaraid
A case study on applying the principles of Sticky Marketing to a charity.
Books by Grant Leboff
Grants bestselling books provide companies with the new principles of marketing so they can thrive in a digital world.
“In this terrific book Grant Leboff provides readers with a sales model for the Digital Age. This is a vital read for all those involved in any growing organisation” Zev Siegl, Co-Founder Starbucks Coffee (2016)
“Stickier Marketing is, I believe, genuinely essential reading – not only for marketing professionals but also for entrepreneurs, COSs and business leaders in every kind of organisation, large or small…”Rose Joneson, Amazon.co.uk 5 Star review (2014)
“This book changed my life. My sales went from 30% to 40% in one month. I passed this book on to the top salesman in our office and he went above 50%.” Andrew Vickery, Amazon.co.uk 5 Star review (2007)
“…I spent every spare moment with pen in hand milking it of every last gem, notes in margins, underlining wholesale – it’s an inspiration. “Andrew Sercombe (Amazon.co.uk 5 Star review: Sticky Marketing 1st edition Published 2011)
“Superseded by 2nd edition; ‘Stickier Marketing’ published in 2014”
Lessons & Videos from Leading Sales & Marketing Experts
The Sticky Marketing Club hosts a Video Resource containing hundreds of video lessons from leading business, social media, internet and sales & marketing experts.