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Videos from Grant Leboff
The Importance of Purpose
In this Vlog, Grant explains that whilst he has a profit motive in his consultancy, as a customer, you will want to know what is in it for you. For that to happen, he has to have a bigger purpose than just earning a living.
Why the ‘gift of the gab’ doesn’t matter in sales
What sort of person do you want to employ in a sales role? In this Vlog, Grant explains how the skills of a ‘typical’ salesperson have now changed
A picture paints a thousand words but who cares?
Imagine trying to memorise a poem visually, where you're not allowed to say the words out loud. You'd find it almost impossible. Grant explains that there's a good reason for that and how it applies to your business.
Is your business customer centric?
Is your Business Customer centric? Of course it is! That's what everybody says! In the VLOG, Grant suggests a way to test it.
Loyal Customers Don’t Give Referrals
When looking for referrals, who do you approach first, brand new or long term customers who have enjoyed using your product or service for many years? In this Vlog, Grant explains it’s not who you think…
Differentiation is overrated
Compare Coke v Pepsi. They are both sticky brown liquids. So just how different are they from each other? Grant argues that just being different from your competitor, isn’t what marketing is all about.
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What Others Say..
Reviews, Comments and Mentions from around the Internet.
13 September 2018 – Benedict McManus • @Ben_McManus I have to say that today’s #MCIL leadership & innovation programme @KeeleUniversity session from @stickymktgclub @grantleboff has left me dazed! And I love it. #AllAboutAttention httppic.twitter.com/COZQHN4PQE
Twitter 13 September 2018 Mark Warren @MarkWarren3 Excellent morning learning from @grantleboff of Sticky Marketing at #KeeleHall There’s always new things to learn… https://t.co/pUZcU2wFNU
Twitter 18 July 2018 Michael Craggs@mikecraggs_svhs· @VistageUK Great V88 session today with @grantleboff hosted by @S_R_McCarthy learning about Digital Marketing and the Sex Pistols story https://t.co/6STUVVvuMa
LinkedIn, 5 June 2018 – Fiona Hawkins Managing Director of multi award-winning Midlands and North West Marketing Agency. Had a great time today discussing the effect of the digital age on best practice marketing with @Grant Leboff
From Sticky Marketing Club on Twitter
Ask most people what they consider is the safest brand of car, and the first one they're likely to suggest is a Vol… t.co/MLK4fZznka
What sort of person do you want to employ in a sales role? In this Vlog, Grant explains how the skills of a ‘typica… t.co/3h32BI46Q5
A Problem Map® to discover your customers problems so you can offer solutions.
with Grant Leboff across USA following publication of ‘Digital Selling’
Case Study: Solaraid
A case study on applying the principles of Sticky Marketing to a charity.
Books by Grant Leboff
Grants bestselling books provide companies with the new principles of marketing so they can thrive in a digital world.
“In this terrific book Grant Leboff provides readers with a sales model for the Digital Age. This is a vital read for all those involved in any growing organisation” Zev Siegl, Co-Founder Starbucks Coffee (2016)
“Stickier Marketing is, I believe, genuinely essential reading – not only for marketing professionals but also for entrepreneurs, COSs and business leaders in every kind of organisation, large or small…”Rose Joneson, Amazon.co.uk 5 Star review (2014)
“This book changed my life. My sales went from 30% to 40% in one month. I passed this book on to the top salesman in our office and he went above 50%.” Andrew Vickery, Amazon.co.uk 5 Star review (2007)
“…I spent every spare moment with pen in hand milking it of every last gem, notes in margins, underlining wholesale – it’s an inspiration. “Andrew Sercombe (Amazon.co.uk 5 Star review: Sticky Marketing 1st edition Published 2011)
“Superseded by 2nd edition; ‘Stickier Marketing’ published in 2014”
Lessons & Videos from Leading Sales & Marketing Experts
The Sticky Marketing Club hosts a Video Resource containing hundreds of video lessons from leading business, social media, internet and sales & marketing experts.