Sales & Marketing Video Lessons from Grant Leboff at Sticky Marketing Club

Your website is a social magazine

January 17, 2021

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Is your website a monologue or an ever changing social magazine? In this Vlog, Grant explains why it should be the latter.

Knowledge isn’t power

January 10, 2021

[Total: 6 Average: 4.7/5]

Businesses were originally built on the assumption of scarcity. That is, you had knowledge and products that made you attractive because they couldn't be found elsewhere. In this Vlog, Grant explains that this is no longer the case.

Creating regular content efficiently

January 4, 2021

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Producing a blog, every week, isn’t always as easy as it sounds. ‘Stuff’ always happens that gets in the way of putting your thoughts together. In this Vlog, Grant explains how to overcome such problems and produce regular good quality content.

Where do your clients learn?

December 14, 2020

[Total: 5 Average: 4.6/5]

In this Vlog, Grant explains that while social platforms may contain some useful information, professionals in any industry will have their favourite 'go to' places to learn and you need to be there.

How do you get in front of cold prospects?

December 6, 2020

[Total: 4 Average: 4.8/5]

In this Vlog, Grant explains how to get in front of cold prospects and raise your credibility at the same time.

What’s the difference between selling and order taking?

December 2, 2020

[Total: 4 Average: 4.5/5]

In this Vlog, Grant explains how to overcome the problem of encountering customers who believe they know what they want to order, long before you walk in the door.

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Featured Lessons

Gain valuable insight from our experts

What kind of traditional ‘offline’ marketing works online?

January 18, 2021

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Grant Leboff, in conversation with Word of Mouth Expert, Steve Barton.

How can innovation be relevant?

January 10, 2021

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Costas Papaikonomou, one of the founders of Happen.com, and author of ‘Thoughts from a Grumpy Innovator’ discusses where companies go wrong when undertaking research and the best people they should really speak to, in order to get real feedback on their product or service.

What is the experience economy?

January 1, 2021

Retweet on Twitter Grant Leboff Retweeted

[Total: 1 Average: 5/5]

The term the ‘experience economy’ was first used in 1998 by B. Joseph Pine II and James Gilmore in the Harvard Business Review. In this lesson Shirra Smilansky brings it up to date.

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What Others Say..

Reviews, Comments and Mentions from around the Internet.

11 December 2020 Linked In - Thomas J. Vosper - CEO & Co-founder of aisle 3 I ex-Amazon I ex-Tesco I UK & US Search Awards Judge “Great start to Friday listening to a Breakfast Briefing from marketing expert Grant Leboff.”

11 December 2020 - GARY JACKSON - Former founder Hailo/mytaxi/Freenow now consulting in Mobility/Transport/Insurance, also working on the wonderful Stix, Hippocam and Startup2Standup and something big coming to the taxi industry “Just had a really great guest speaker Grant Leboff for startup2stand members, a great presentation and Q&A that would help any business with marketing and sales”

10 December 2020 - Continuum (Financial Services) LLP @MyContinuum “Great session from Grant Leboff, showing how to build your personal profile in a virtual world.”

10 December 2020 - Simon Reeve - Head Of Operations, Continuum (Financial Services) LLP - Another incredible session from Grant Leboff

30 October 2020 - Seb Chiffers Business Development Assistant at Be More Effective and Key Performance Training ltd / Authorised Partner with UW “A brilliant webinar, hugely interactive and Grant Leboff showed his experience and expertise in answering some very tough questions. Thank you very much for the learning experience.”

Tweets

From @grantleboff

KAMGuru | #KeyAccountManagement @kamguru·

5 Jan

Grant Leboff, author of The Myths of Marketing (published '20), tells KAMCast: "Sales people really are mini-marketeers who OWN their own media channels & therefore double up as media personalities. A media channel without content is useless."

LISTEN NOW: https://www.kamguru.com/podcast/episode-3/

Reply on Twitter 1346313522205044736 Retweet on Twitter 13463135222050447361 Like on Twitter 13463135222050447361 Twitter 1346313522205044736

Retweet on Twitter Grant Leboff Retweeted

KAMGuru | #KeyAccountManagement @kamguru·

31 Dec

The divide between sales & marketing teams can cause real problems in companies. David Ventura talks to one of the UK’s leading Sales & Marketing experts, @grantleboff, about this impact on KAM teams #keyaccountmanagement

LISTEN NOW: https://www.kamguru.com/podcast/episode-3/

Reply on Twitter 1344637482965606402 Retweet on Twitter 13446374829656064021 Like on Twitter 13446374829656064021 Twitter 1344637482965606402

Problem Maps®

A Problem Map® to discover your customers problems so you can offer solutions.

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Media Interviews

Radio interviews and Podcasts featuring Grant Leboff in UK and USA

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Case Study: Solaraid

A case study on applying the principles of Sticky Marketing to a charity.

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Books by Grant Leboff

Grants bestselling books provide companies with the new principles of marketing so they can thrive in a digital world.

Myths of Marketing

"Grant Leboff's new book is a business survival tool. Marketing is evolving at light speed. Decision makers need worthwhile sources to be able to adapt. Leboff is definitely a worthwhile source." Zev Siegl, Co-Founder Starbucks Coffee (2020)

Digital Selling

“Digital Selling not only challenges existing thinking about the most efficacious sale processes for today but also presents practical solutions based on experience to allow companies to start to generate greater success in this fast moving area”Andrew Peters – Managing Director, Siemens Digital Factory, Congleton, UK.

Stickier Marketing

"Stickier Marketing is, I believe, genuinely essential reading - not only for marketing professionals but also for entrepreneurs, COSs and business leaders in every kind of organisation, large or small..."Rose Joneson, Amazon.co.uk 5 Star review (2014)

Sales Therapy

"This book changed my life. My sales went from 30% to 40% in one month. I passed this book on to the top salesman in our office and he went above 50%." Andrew Vickery, Amazon.co.uk 5 Star review (2007)