Sales and Marketing Lessons - Sticky Marketing Club

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The Importance of weak ties

The Importance of weak ties

In this Vlog Grant asks - if someone wants to connect with you online, and you don't know them too well -... Read More »

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Rating: 4.0/5 (1 vote cast)
Fake News

Fake News

There has always been inaccurate reporting, so why the emphasis now on fake news? In this Vlog, Grant exp... Read More »

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Making Use of Customer Attention

Making Use of Customer Attention

Many years ago, the main value in a company was the products or services it produced and delivered. In th... Read More »

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Rating: 5.0/5 (1 vote cast)
Effective Market Segmentation

Effective Market Segmentation

Not all people in the same demographic group are the same. You can’t go to a data broker and ask for mana... Read More »

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Rating: 4.0/5 (3 votes cast)
Getting People to Share Your Content

Getting People to Share Your Content

Too many people in business create content without considering; what is the emotional deliverable for the... Read More »

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Rating: 5.0/5 (4 votes cast)
What is the Purpose of a Brand?

What is the Purpose of a Brand?

We are often under the illusion that customers only want the best result, but actually, that’s not always... Read More »

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Asking for forgiveness

Asking for forgiveness

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Rating: 5.0/5 (3 votes cast)
The leaking bucket

The leaking bucket

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Rating: 4.0/5 (1 vote cast)
Performing in an Interview

Performing in an Interview

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Rating: 4.0/5 (1 vote cast)
Governance and oversight

Governance and oversight

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Grant Leboff on the USP

Grant Leboff on the USP

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Rating: 5.0/5 (2 votes cast)
Changing the criteria of business

Changing the criteria of business

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Rating: 4.5/5 (2 votes cast)
“In this terrific book Grant Leboff provides readers with a sales model for the Digital Age. This is a vital read for all those involved in any growing organisation”
Zev Siegl, Co-Founder Starbucks Coffee (2016)
"Stickier Marketing is, I believe, genuinely essential reading - not only for marketing professionals but also for entrepreneurs, COSs and business leaders in every kind of organisation, large or small..."
Rose Joneson, Amazon.co.uk 5 Star review (2014)
"This book changed my life. My sales went from 30% to 40% in one month. I passed this book on to the top salesman in our office and he went above 50%."
Andrew Vickery, Amazon.co.uk 5 Star review (2007)
"I spent every spare moment with pen in hand milking it of every last gem, notes in margins, underlining wholesale – it’s an inspiration."
Ronald S. Bowen, Amazon.co.uk 5 Star review (2011)
“Superseded by 2nd edition; ‘Stickier Marketing’ published in 2014”
What Others Say...
Internet Marketing Podcast: Presented by Site Visibility: In this episode, Andy is joined by CEO of Sticky Marketing, Grant Leboff to discuss digital selling. 19:48 Listen to podcast 
Published 24 August 2017
Grant Leboff on US radio Focus on quality, not quantity prospecting Grant Leboff joins Jim Blasingame again to discuss how acquiring leads through marketing has changed in that you have to focus on quality more than quantity. (Select from Radio Station broadcasts)
Broadcast on US Radio 18 August 2017
Grant Leboff on TV "On this edition of Business Connections Live, Steve Hyland asks Grant Leboff, one of the UK’s leading sales and marketing experts, about Effective Marketing In A Digital World." Watch Business Connections Live TV 1:02:00 
Streamed live on 3 July 2017
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We believe in continually challenging Sales & Marketing conventions that have become accepted wisdom, but don't necessarily deliver results. We do this by staying abreast of developments and changes taking place in technology, online and in the wider business world. At Sticky Marketing Club, we provide you with the necessary information, and insight, to make your Sales & Marketing work.
The Sticky Marketing Club hosts a Video Resource containing over 200 video lessons from leading business, social media, internet and sales & marketing experts. Whenever new content is posted, we send a link to each club member's inbox.
Phil Jones
Sales
Pete Wilkinson
Personal Performance
Shaun Smith
Employee & Customer Experience
Drayton Bird
Marketing Principles
Steve Head
Personal Performance
Andy Hanselman
Employee & Customer Experience
Dr Dave Chaffey
Internet Marketing
Damian Hughes
Employee & Customer Experience
Tony Morris
Sales
Simon Morton
Presentations
Costas Papaikonomou
Innovation
Steve Barton
Internet Marketing
Lara Morgan
Employee & Customer Experience
Graham Jones
Internet Marketing
Danny Bermant
Social Media
Michael Dodd
Negotiation & Persuasion
Thomas Barta
Personal Performance
Brian MacNeice
Organisational Performance
Bryony Thomas
Marketing Principles
Adrian Swinscoe
Employee & Customer Experience
Nigel Risner
Employee & Customer Experience
Brian Mayne
Personal Performance
Mark Blackmore
Selling
David Taylor
Social Media