Sales and Marketing Lessons - Sticky Marketing Club

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Effective Market Segmentation

Effective Market Segmentation

Not all people in the same demographic group are the same. You can’t go to a data broker and ask for mana... Read More »

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Rating: 4.5/5 (2 votes cast)
Getting People to Share Your Content

Getting People to Share Your Content

Too many people in business create content without considering; what is the emotional deliverable for the... Read More »

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Rating: 5.0/5 (4 votes cast)
What is the Purpose of a Brand?

What is the Purpose of a Brand?

We are often under the illusion that customers only want the best result, but actually, that’s not always... Read More »

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Rating: 5.0/5 (1 vote cast)
Stop Persuading People to Buy Your Stuff

Stop Persuading People to Buy Your Stuff

In this VLOG, Grant explains that if you try to persuade someone to buy, you may or may not make a sale -... Read More »

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Rating: 4.6/5 (8 votes cast)
A Lettuce Ate My Grandmother

A Lettuce Ate My Grandmother

In this Vlog, Grant explains the importance of creating attention grabbing headlines. Read More »

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Rating: 4.5/5 (2 votes cast)
Cognitive Economy

Cognitive Economy

Have you ever lost out to the competition and not been able to understand why? In this VLOG, Grant explai... Read More »

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Rating: 4.0/5 (2 votes cast)
The autonomy of your people

The autonomy of your people

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Rating: 4.0/5 (1 vote cast)
Starting a movement

Starting a movement

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Rating: 5.0/5 (1 vote cast)
The performance gap
Brian July 17

The performance gap

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Rating: 3.0/5 (2 votes cast)
Enabling customers to help each other

Enabling customers to help each other

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Rating: 5.0/5 (1 vote cast)
Grant Leboff on the USP

Grant Leboff on the USP

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Rating: 5.0/5 (2 votes cast)
Changing the criteria of business

Changing the criteria of business

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Rating: 4.5/5 (2 votes cast)
“In this terrific book Grant Leboff provides readers with a sales model for the Digital Age. This is a vital read for all those involved in any growing organisation”
Zev Siegl, Co-Founder Starbucks Coffee (2016)
"Stickier Marketing is, I believe, genuinely essential reading - not only for marketing professionals but also for entrepreneurs, COSs and business leaders in every kind of organisation, large or small..."
Rose Joneson, Amazon.co.uk 5 Star review (2014)
"This book changed my life. My sales went from 30% to 40% in one month. I passed this book on to the top salesman in our office and he went above 50%."
Andrew Vickery, Amazon.co.uk 5 Star review (2007)
"I spent every spare moment with pen in hand milking it of every last gem, notes in margins, underlining wholesale – it’s an inspiration."
Ronald S. Bowen, Amazon.co.uk 5 Star review (2011)
“Superseded by 2nd edition; ‘Stickier Marketing’ published in 2014”
What Others Say...
Dan O'Leary • @ProRevConsult Many thanks to @mike Richardson and @vistage for letting me sit in on a fantastic 4 hour Marketing lesson with @grantleboff 
Tweeted 17 July 2017
Grant Leboff on TV "On this edition of Business Connections Live, Steve Hyland asks Grant Leboff, one of the UK’s leading sales and marketing experts, about Effective Marketing In A Digital World." Watch Business Connections Live TV 1:02:00 
Streamed live on 3 July 2017
Grant Leboff on US radio (Select from Radio Station broadcasts)
Broadcast on US radio March - May 2017
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We believe in continually challenging Sales & Marketing conventions that have become accepted wisdom, but don't necessarily deliver results. We do this by staying abreast of all the developments and changes taking place in technology, online and in the wider business world. At Sticky Marketing Club, we provide you with the necessary information, and insight, to make your Sales & Marketing work.
The Sticky Marketing Club contains over 200 video lessons from leading business, social media, internet and sales & marketing experts.  Whenever new content is posted, links are delivered into each club member's inbox.
Phil Jones
Sales
Pete Wilkinson
Personal Performance
Shaun Smith
Employee & Customer Experience
Drayton Bird
Marketing Principles
Steve Head
Personal Performance
Andy Hanselman
Employee & Customer Experience
Dr Dave Chaffey
Internet Marketing
Damian Hughes
Employee & Customer Experience
Tony Morris
Sales
Simon Morton
Presentations
Costas Papaikonomou
Innovation
Steve Barton
Internet Marketing
Lara Morgan
Employee & Customer Experience
Graham Jones
Internet Marketing
Danny Bermant
Social Media
Michael Dodd
Negotiation & Persuasion
Thomas Barta
Personal Performance
Brian MacNeice
Organisational Performance
Bryony Thomas
Marketing Principles
Adrian Swinscoe
Employee & Customer Experience
Nigel Risner
Employee & Customer Experience
Brian Mayne
Personal Performance
Mark Blackmore
Selling
David Taylor
Social Media