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Videos from Grant Leboff
Creating Urgency That Works
Creating urgency is not easy and what people often miss is that the effectiveness of the stimulus depends on the context of the situation.
The Importance of weak ties
In this Vlog Grant asks - if someone wants to connect with you online, and you don't know them too well - should you refuse?
Brand vs Category Specific
Being the first airline to introduce back-of-the-seat screens doesn’t compare, emotionally, with the fast food brand where the food is ‘finger-licking good’ – and there is a reason for that.
There has always been inaccurate reporting, so why the emphasis on fake news? In this Vlog, Grant explains that it's us who have changed, not the news - and why that's important for your business.
Audience vs Community
Companies often think in terms of audiences, but it's actually unhelpful and the wrong way to think. In this Vlog, Grant explains the difference between audience and community and, therefore, how your messages can become more relevant and sticky.
Making Use of Customer Attention
Many years ago, the main value in a company was the products or services it produced and delivered. In this Vlog, Grant explains that today, the main value is in the attention that the company has.
Gain valuable insight from our experts
Being in the right place at the right time
Does everyone think that marketing is all about showing up at the right time, in the right places and getting your business noticed? In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, explains that selling is not that simple and you really have to make sure that you have a compelling proposition.
Why ‘mobile friendly’ websites are much more than simply being websites on wheels
Google is now favouring mobile friendly sites. In this lesson, Dave Chaffey, author of Digital Marketing, explains why ‘mobile friendly’ websites are much more than simply being websites on wheels.
What Others Say..
Reviews, Comments and Mentions from around the Internet.
Nunn Hayward LLP - Great morning listening to marketing expert Grant Leboff discussing the Psychology of Communication. Fascinating topic with lots of food for thought.
Eddie Ellis MNAEA - Awesome few days with my Property Academy team down in Brighton - Unbelievable morning session with Grant Leboff - Always a pleasure to catching up and learn from the best in the property industry.
Andy Cowle • 2nd• Sales Consultant for Avallain Magnet LMS and Author Attending IH Directors’ Conference 2023 Global sales, training and content advisor for ELT • MC/Speaker • Presentations TrainerSales Consultant for Avallain Magnet LMS and Author Attending IH Directors’ Conference 2023 Global sales, training and content advisor for ELT • MC/Speaker • Presentations Trainer - Grant Leboff giving great examples of ‘signalling’ in behaviour psychology for powerful and effective marketing for International House London | IH London and International House World Organisation - Loved it. One relevant, practical story-based example after the next. Textbook, first class presenting. I ordered one of your books as you spoke lol
Guilhaume GARCIA 1st School Manager - CLIC International House SevilleSchool Manager - CLIC International House Seville
Communicating with IMPACT - The Psychology of Effective Communication What an impactful speech Grant Leboff !
Barry Phillips, CEO Legal-Island "A great outcome from our review meeting of your two days [consultancy]. See feedback below...
- 'Grant Leboff : the Gary Kasparov of the marketing world. A fantastic strategist and a brilliant tactician'
- 'Grant is a no nonsense, no fluff, marketing guru. Grab him for a day if you can get him and he'll save you six months of wondering, experimenting and messing'
- Grant is without doubt the best consultant we've ever used... Straight talking, highly experienced and knowledgeable. First class!'
A Problem Map® to discover your customers problems so you can offer solutions.
Radio interviews and Podcasts featuring Grant Leboff in UK and USA
Case Study: Solaraid
A case study on applying the principles of Sticky Marketing to a charity.
Books by Grant Leboff
Grants bestselling books provide companies with the new principles of marketing so they can thrive in a digital world.
Myths of Marketing
"Grant Leboff's new book is a business survival tool. Marketing is evolving at light speed. Decision makers need worthwhile sources to be able to adapt. Leboff is definitely a worthwhile source." Zev Siegl, Co-Founder Starbucks Coffee (2020)
“Digital Selling not only challenges existing thinking about the most efficacious sale processes for today but also presents practical solutions based on experience to allow companies to start to generate greater success in this fast moving area”Andrew Peters – Managing Director, Siemens Digital Factory, Congleton, UK.
"Stickier Marketing is, I believe, genuinely essential reading - not only for marketing professionals but also for entrepreneurs, COSs and business leaders in every kind of organisation, large or small..."Rose Joneson, Amazon.co.uk 5 Star review (2014)
"This book changed my life. My sales went from 30% to 40% in one month. I passed this book on to the top salesman in our office and he went above 50%." Andrew Vickery, Amazon.co.uk 5 Star review (2007)
"...I spent every spare moment with pen in hand milking it of every last gem, notes in margins, underlining wholesale - it's an inspiration. "Andrew Sercombe (Amazon.co.uk 5 Star review: Sticky Marketing 1st edition Published 2011)
“Superseded by 2nd edition; ‘Stickier Marketing’ published in 2014”
Lessons & Videos from Leading Sales & Marketing Experts
The Sticky Marketing Club hosts a Video Resource containing hundreds of video lessons from leading business, social media, internet and sales & marketing experts.