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Latest Vlogs
Videos from Grant Leboff
The Importance of Purpose
In this Vlog, Grant explains that whilst he has a profit motive in his consultancy, as a customer, you will want to know what is in it for you. For that to happen, he has to have a bigger purpose than just earning a living.
Why the ‘gift of the gab’ doesn’t matter in sales
What sort of person do you want to employ in a sales role? In this Vlog, Grant explains how the skills of a ‘typical’ salesperson have now changed
A picture paints a thousand words but who cares?
Imagine trying to memorise a poem visually, where you're not allowed to say the words out loud. You'd find it almost impossible. Grant explains that there's a good reason for that and how it applies to your business.
Is your business customer centric?
Is your Business Customer centric? Of course it is! That's what everybody says! In the VLOG, Grant suggests a way to test it.
Loyal Customers Don’t Give Referrals
When looking for referrals, who do you approach first, brand new or long term customers who have enjoyed using your product or service for many years? In this Vlog, Grant explains it’s not who you think…
Differentiation is overrated
Compare Coke v Pepsi. They are both sticky brown liquids. So just how different are they from each other? Grant argues that just being different from your competitor, isn’t what marketing is all about.
What Others Say..
Reviews, Comments and Mentions from around the Internet.
13 September 2018 – Benedict McManus • @Ben_McManus I have to say that today’s #MCIL leadership & innovation programme @KeeleUniversity session from @stickymktgclub @grantleboff has left me dazed! And I love it. #AllAboutAttention httppic.twitter.com/COZQHN4PQE
Twitter 13 September 2018 Mark Warren @MarkWarren3 Excellent morning learning from @grantleboff of Sticky Marketing at #KeeleHall There’s always new things to learn… https://t.co/pUZcU2wFNU
Twitter 18 July 2018 Michael Craggs@mikecraggs_svhs· @VistageUK Great V88 session today with @grantleboff hosted by @S_R_McCarthy learning about Digital Marketing and the Sex Pistols story https://t.co/6STUVVvuMa
LinkedIn, 5 June 2018 – Fiona Hawkins Managing Director of multi award-winning Midlands and North West Marketing Agency. Had a great time today discussing the effect of the digital age on best practice marketing with @Grant Leboff
Tweets
From Sticky Marketing Club on Twitter
Ask most people what they consider is the safest brand of car, and the first one they're likely to suggest is a Vol… t.co/MLK4fZznka
What sort of person do you want to employ in a sales role? In this Vlog, Grant explains how the skills of a ‘typica… t.co/3h32BI46Q5
Imagine trying to memorise a poem visually, where you're not allowed to say the words out loud. You'd find it almos… t.co/TwY9c1gajg
Problem Maps®
A Problem Map® to discover your customers problems so you can offer solutions.
Case Study: Solaraid
A case study on applying the principles of Sticky Marketing to a charity.
Books by Grant Leboff
Grants bestselling books provide companies with the new principles of marketing so they can thrive in a digital world.
“In this terrific book Grant Leboff provides readers with a sales model for the Digital Age. This is a vital read for all those involved in any growing organisation” Zev Siegl, Co-Founder Starbucks Coffee (2016)
“Stickier Marketing is, I believe, genuinely essential reading – not only for marketing professionals but also for entrepreneurs, COSs and business leaders in every kind of organisation, large or small…”Rose Joneson, Amazon.co.uk 5 Star review (2014)
“This book changed my life. My sales went from 30% to 40% in one month. I passed this book on to the top salesman in our office and he went above 50%.” Andrew Vickery, Amazon.co.uk 5 Star review (2007)
“…I spent every spare moment with pen in hand milking it of every last gem, notes in margins, underlining wholesale – it’s an inspiration. “Andrew Sercombe (Amazon.co.uk 5 Star review: Sticky Marketing 1st edition Published 2011)
“Superseded by 2nd edition; ‘Stickier Marketing’ published in 2014”
Lessons & Videos from Leading Sales & Marketing Experts
The Sticky Marketing Club hosts a Video Resource containing hundreds of video lessons from leading business, social media, internet and sales & marketing experts.
Nicola Cook
Selling Watch Interviews
Shirra Smilansky
Experiential Marketing Watch Interviews
Susannah Schofield OBE
Employee and Customer Experience Watch Interviews
Simon Hall
Marketing Principles Watch Interviews
Lara Morgan
Employee & Customer Experience Watch Interviews
Phil Jones
Sales Watch Interviews
Bryony Thomas
Marketing Principles Watch Interviews
Drayton Bird
Marketing Principles Watch Interviews
Pete Wilkinson
Personal Performance Watch Interviews
Shaun Smith
Employee & Customer Experience Watch Interviews
Steve Head
Personal Performance Watch Interviews
Andy Hanselman
Employee & Customer Experience Watch Interviews
Dr Dave Chaffey
Internet Marketing Watch Interviews
Damian Hughes
Employee & Customer Experience Watch Interviews
Tony Morris
Sales Watch Interviews
Simon Morton
Presentations Watch Interviews
Costas Papaikonomou
Innovation Watch Interviews
Steve Barton
Internet Marketing Watch Interviews
Graham Jones
Internet Marketing Watch Interviews
Danny Bermant
Social Media Watch Interviews
Michael Dodd
Negotiation & Persuasion Watch Interviews
Thomas Barta
Personal Performance Watch Interviews
Brian MacNeice
Organisational Performance Watch Interviews
Adrian Swinscoe
Employee & Customer Experience Watch Interviews
Nigel Risner
Employee & Customer Experience Watch Interviews
Brian Mayne
Personal Performance Watch Interviews
Mark Blackmore
Selling Watch Interviews
David Taylor
Social Media Watch Interviews
Warren Cass
Marketing Principals Watch Interviews
Guy Rigby
Organisational Performance Watch Interviews
David Hyner
Personal Performance Watch Interviews
Nicci Roscoe
Personal Performance Watch Interviews