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Videos from Grant Leboff
Building your reputation in the digital age
We're very familiar with the phrase 'people buy people', but while that's always been the case, the way that plays out in the digital age is different. In this Vlog, Grant explains how you build your reputation online
What Is Your Smallest Viable Market?
What size of marketplace do you need in order to grow your business, before your marketing budget runs dry? In this Vlog, Grant explains why you need to understand your Smallest Viable Market.
What Is Psychographic Targeting?
Traditionally, marketers segmented their markets by geographical location, ethnicity, marital status, age, etc., but that doesn’t mean that everyone of a particular age thinks the same and has identical needs? In this Vlog, Grant explains that today, if you want your message to resonate, you need to understand what makes your target market tick.
The Attention Economy
There was a time when companies would create products and services and then go and find a marketplace in which to sell them. But times have changed. In this Vlog, Grant explains that today, it's the companies with the customer’s attention that win.
The Limits Of Authenticity
The year after Volkswagen faked their emission figures for their diesel cars, their sales went up. In this vlog, Grant explains what happened.
How Culturally Relevant Is Your Brand
The power of a brand is that it's familiar, but In this vlog, Grant explains that even if familiarity is a brand strength, there are times when a company must decide to change its positioning.
Gain valuable insight from our experts
The Buying Journey
In order to get your marketing right, you've got to understand the buying journey of the customer. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, sets out how, from a standing start, someone starts to do that.
Drayton Bird on the importance of market positioning and how to get it wrong
The most important question in marketing and often the most ignored, is; why should somebody choose you? In this lesson, advertising legend, Drayton Bird, describes the hard way to get the right answer…
What Others Say..
Reviews, Comments and Mentions from around the Internet.
7 November 2019 Raj Shah@sheffield_ifa @grantleboff @DraytonBird Good to see you yesterday Grant. Thank you for the insights and a fantastic thought provoking session #marketing #stickymarketing
7 October 2019, Jim Blasingame, The Small Business Advocate (USA Radio) – “Grant Leboff…One of the top digital marketing experts on the planet, probably the galaxy.”
18 September 2019 Room captivated by @grantleboff giving a masterclass in marketing this morning. https://t.co/sEWEn29j5a
A Problem Map® to discover your customers problems so you can offer solutions.
with Grant Leboff across USA following publication of ‘Digital Selling’
Case Study: Solaraid
A case study on applying the principles of Sticky Marketing to a charity.
Books by Grant Leboff
Grants bestselling books provide companies with the new principles of marketing so they can thrive in a digital world.
“In this terrific book Grant Leboff provides readers with a sales model for the Digital Age. This is a vital read for all those involved in any growing organisation” Zev Siegl, Co-Founder Starbucks Coffee (2016)
“Stickier Marketing is, I believe, genuinely essential reading – not only for marketing professionals but also for entrepreneurs, COSs and business leaders in every kind of organisation, large or small…”Rose Joneson, Amazon.co.uk 5 Star review (2014)
“This book changed my life. My sales went from 30% to 40% in one month. I passed this book on to the top salesman in our office and he went above 50%.” Andrew Vickery, Amazon.co.uk 5 Star review (2007)
“…I spent every spare moment with pen in hand milking it of every last gem, notes in margins, underlining wholesale – it’s an inspiration. “Andrew Sercombe (Amazon.co.uk 5 Star review: Sticky Marketing 1st edition Published 2011)
“Superseded by 2nd edition; ‘Stickier Marketing’ published in 2014”
Lessons & Videos from Leading Sales & Marketing Experts
The Sticky Marketing Club hosts a Video Resource containing hundreds of video lessons from leading business, social media, internet and sales & marketing experts.