Sales & Marketing Video Lessons from Grant Leboff at Sticky Marketing Club

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Latest Vlogs

Videos from Grant Leboff

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Why Fairness in Business Matters

April 9, 2019

When Whitney Houston died in 2012, were Sony Records right to immediately increase the prices of all her albums? In this Vlog Grant explains that the answer is a definite YES … and NO.

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Why Delivering Services is Simply Not Enough

April 1, 2019

How memorable is your service? In this Vlog, Grant considers ways to future proof your business.

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How to Use Charm Pricing

March 26, 2019

How can a $39 dress outsell the identical item offered for sale at $34? In this Vlog, Grant explains that it’s all down to charm pricing.

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I Must Get An Accountant Today

March 18, 2019

No one wakes up in the morning and decides, on a whim, that they're going to look for an accountant. In this Vlog, Grant explains that all purchases are precipitated by an event and why it's so important to appeal to the reasons customers may have whenever they look for products or services.

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Price isn’t just what you charge

March 4, 2019

What’s the difference? To charge 5 x £50 one day tickets to an amusement park or 1 x £250 for a 5 day ticket? In this Vlog, Grant explains that it all depends on the results you want…

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The Role of Certainty

February 25, 2019

How did the London Underground improve customer satisfaction, without improving its efficiency? In this Vlog Grant explains how ‘certainty’ can change a customer’s perception.

Latest Lessons

Gain valuable insight from our experts

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What approach should a small business take to social media?

April 23, 2019

In this lesson, Grant explains why, like it or not, companies have to accept that social media is now an operational cost of doing business.

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How do I build a compelling customer proposition?

April 9, 2019

Every salesperson needs to create something that's compelling for their customers. In this lesson, Nicola Cook, author of The Secrets of Success in Selling, explains how to take the value that a company offers and make it compelling.

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How can I best use digital marketing?

April 1, 2019

Surely, no one is going to buy your solution via facebook or after searching for you on Linkedin, so how important is digital marketing within the marketing mix? In this lesson; Simon Hall discusses why it's absolutely essential for any B2B marketer to embrace digital.

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What Others Say..

Reviews, Comments and Mentions from around the Internet.

17 April 2019 Anna Bamford Marketing Manager : Brilliant Vistage Worldwide, Inc. session with Grant Leboff yesterday… Brilliant insights into what we can do to give our customers an even better digital experience and develop an ecosystem to support our content marketing. Thanks for the inspiration and invigoration.

9 April 2019 : Sarah Knight @sarknight Really enjoying listening to @grantleboff talk about what the Sex Pistols can teach us all about marketing…..brilliant session. Lots of takeaways…

28 March 2019 Duncan Sutcliffe Insurance Broker★ Fantastic sales and marketing advice from Grant Leboff – lots to do tomorrow!

28 March 2019 Mann Broadbent @MannBroadbent : Some golden sales & marketing advice from @grantleboff at @PurpleNetworkHQ conference https://t.co/5TLr4dIJhz

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From Sticky Marketing Club on Twitter

Grant Leboff @stickymktgclub·

9 Apr

When Whitney Houstan died in 2012, were Sony Records right to immediately increase the prices of all her albums? In this Vlog Grant explains that the answer is a definite YES … and NO. https://t.co/BzmDWtaTCd

Reply on Twitter 1115623398917300226 Retweet on Twitter 11156233989173002261 Like on Twitter 11156233989173002261 Twitter 1115623398917300226

Grant Leboff @stickymktgclub·

1 Apr

How memorable is your service? In this Vlog, Grant considers ways to future proof your business. https://t.co/antW4PwZ6f

Reply on Twitter 1112822639318323201 Retweet on Twitter 1112822639318323201 Like on Twitter 11128226393183232011 Twitter 1112822639318323201

Problem Maps®

A Problem Map® to discover your customers problems so you can offer solutions.

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Radio Interviews

with Grant Leboff across USA following publication of ‘Digital Selling’

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Case Study: Solaraid

A case study on applying the principles of Sticky Marketing to a charity.

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Books by Grant Leboff

Grants bestselling books provide companies with the new principles of marketing so they can thrive in a digital world.

“In this terrific book Grant Leboff provides readers with a sales model for the Digital Age. This is a vital read for all those involved in any growing organisation” Zev Siegl, Co-Founder Starbucks Coffee (2016)

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“Stickier Marketing is, I believe, genuinely essential reading – not only for marketing professionals but also for entrepreneurs, COSs and business leaders in every kind of organisation, large or small…”Rose Joneson, Amazon.co.uk 5 Star review (2014)

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“This book changed my life. My sales went from 30% to 40% in one month. I passed this book on to the top salesman in our office and he went above 50%.” Andrew Vickery, Amazon.co.uk 5 Star review (2007)

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“…I spent every spare moment with pen in hand milking it of every last gem, notes in margins, underlining wholesale – it’s an inspiration. “Andrew Sercombe (Amazon.co.uk 5 Star review: Sticky Marketing 1st edition Published 2011)

“Superseded by 2nd edition; ‘Stickier Marketing’ published in 2014”

Lessons & Videos from Leading Sales & Marketing Experts

The Sticky Marketing Club hosts a Video Resource containing hundreds of video lessons from leading business, social media, internet and sales & marketing experts.