Sales & Marketing Video Lessons from Grant Leboff at Sticky Marketing Club

The buying journey hasn’t changed

October 19, 2020

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People, all over the world, have started talking about the fact that the buying journey is no longer linear. In this Vlog, Grant explains that this is not the case.

Your USP explained in one simple step

October 12, 2020

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Today, no company, even the mighty Apple, have a USP for very long, if at all. In this Vlog, Grant explains why it no longer matters.

Avoiding Social Media platforms won’t spare your business from being mentioned

October 5, 2020

[Total: 3 Average: 4.7/5]

Just because you decide not to be on Twitter or Facebook, it doesn't mean that someone else can't post something about you on those platforms.

The Importance of weak ties

September 27, 2020

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In this Vlog Grant asks - if someone wants to connect with you online, and you don't know them too well - should you refuse?

Fake News

September 21, 2020

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There has always been inaccurate reporting, so why the emphasis now on fake news? In this Vlog, Grant explains that it's us who have changed, not the news - and why that's important for your business.

Making Use of Customer Attention

September 13, 2020

[Total: 2 Average: 4.5/5]

Many years ago, the main value in a company was the products or services it produced and delivered. In this Vlog, Grant explains that today, the main value is in the attention that the company has.

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How do you define your target market?

October 19, 2020

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When you are defining your market, you need to start building a prospect list. In this lesson, author and sales expert Phil M Jones explains his FRIENDS acronym to do just that.

Exposing Sales Myth #2 – Attitude Sets Altitude

October 11, 2020

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Mark Blackmore discusses with Grant Leboff that successful selling is not a case of attitude setting altitude. It’s a firm belief in the value proposition of what you are selling.

The impact of poor presentations

October 3, 2020

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[Total: 2 Average: 5/5]

When can a bad PowerPoint presentation, prove to be lethal? In this lesson Grant Leboff discusses how not to ruin a presentation with presentation expert, Simon Morton.

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What Others Say..

Reviews, Comments and Mentions from around the Internet.

15 October 2020 – Rhys Wyborn – Employment Partner at Shakespeare Martineau – Another great #NottinghamBusinessGrowth breakfast webinar this morning, with the excellent Grant Leboff and his lessons in business strategy & marketing, with stories from the Sex Pistols. They certainly had a way of making themselves stand out!

29 September 2020 – Sophie Bowyer @SophieBowyer5 – Day 2 of @CommsHero and I’m a note taking machine @grantleboff loved this talk thank you! #commshero https://t.co/jtFOMCC1f9

29 September 2020 – Alison Gallagher-Hughes PR and communications specialist, feature writer..
“Communications is a contact sport. It is important to stay close to your customers and stay in the game.” Grant Leboff’s presentation on Being Relevant In the Next Normal for #commshero this morning focused on how action drives thought and how this should determine our approach to marketing communications. He is such an impassioned speaker who really triggers your thinking. I agree with the attendee who thinks he should stand for PM 🙂

29 September 2020 – Louise Robson @loobylou52 – Finally got a chance to join in #commshero week! Great presentation from @grantleboff love the visualisation that “comms is a contact sport” we need to stay close and in the game!

29 September 2020 – Thomas @ TyneSight @TyneSightPhoto – Fantastic morning at #CommsHero today. Superb talk just now from @grantleboff. https://t.co/T9IR1Epd3R

29 September 2020 – Chaya Mistry @ChayaMistry – Please lets scrap the virtual backgrounds! The real you is not putting out everything that is you but rather putting out stuff that is REALLY you! I am really enjoying this @grantleboff #commshero https://t.co/cnaPNHGxGT

Tweets

From @grantleboff

The GreenStones Team @GreenStonesUK·

12 Oct

It is not too late to reserve your seat at our event:-

MAKING YOUR MARKETING WORK with @grantleboff

14 Oct 20 - 9.15am-1.00pm

For full details visit:-

https://us02web.zoom.us/meeting/register/tZ0rd-2uqzMtH9CZQ9DR76vYHN3WkpAMTz3l

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Retweet on Twitter Grant Leboff Retweeted

The GreenStones Team @GreenStonesUK·

8 Oct

We are delighted to be holding our first full-length virtual event with @grantleboff an expert in sales and marketing.

⏰ Date & Time: 14 Oct 20 - 9:15am – 1:00pm
🌐 Venue: Virtual Event – live from a place of your choice
🙌 Attend: https://us02web.zoom.us/meeting/register/tZ0rd-2uqzMtH9CZQ9DR76vYHN3WkpAMTz3l

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Problem Maps®

A Problem Map® to discover your customers problems so you can offer solutions.

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Media Interviews

Radio interviews and Podcasts featuring Grant Leboff in UK and USA

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Case Study: Solaraid

A case study on applying the principles of Sticky Marketing to a charity.

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Books by Grant Leboff

Grants bestselling books provide companies with the new principles of marketing so they can thrive in a digital world.

Myths of Marketing

“Grant Leboff’s new book is a business survival tool. Marketing is evolving at light speed. Decision makers need worthwhile sources to be able to adapt. Leboff is definitely a worthwhile source.” Zev Siegl, Co-Founder Starbucks Coffee (2020)

Digital Selling

“Digital Selling not only challenges existing thinking about the most efficacious sale processes for today but also presents practical solutions based on experience to allow companies to start to generate greater success in this fast moving area”Andrew Peters – Managing Director, Siemens Digital Factory, Congleton, UK.

Stickier Marketing

“Stickier Marketing is, I believe, genuinely essential reading – not only for marketing professionals but also for entrepreneurs, COSs and business leaders in every kind of organisation, large or small…”Rose Joneson, Amazon.co.uk 5 Star review (2014)

Sales Therapy

“This book changed my life. My sales went from 30% to 40% in one month. I passed this book on to the top salesman in our office and he went above 50%.” Andrew Vickery, Amazon.co.uk 5 Star review (2007)