Sales & Marketing Video Lessons from Grant Leboff at Sticky Marketing Club

Grant Leboff’s 5th Book

Myths of Marketing

“Caution: this book will annoy others, as you’ll keep shouting out “YES!” every few pages. A must-read for everyone who spends even five per cent of their time thinking about marketing.”Jay Baer, Founder, Convince & Convert, and co-author, Talk Trigger

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Latest Vlogs

Videos from Grant Leboff

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Stop Being So Bloody Positive!

February 10, 2020

When you’re trying to communicate the value of your products and services, it seems natural to tell your customers all the positive things that you offer. In this Vlog Grant explains why being so positive doesn’t always work.

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Amazon

February 3, 2020

Grant explains that, like the Amazon, Amazon online, like other leading companies, is also an ecosystem...

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The Power of Communication

January 27, 2020

Can simple words make you feel sick? In this Vlog, Grant explains that we taste words as well as food, and sometimes the latter is more powerful than the former.

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Why Don’t More Sales People Use Video?

January 20, 2020

The ubiquity of cameras on phones and social media channels where people can post videos, be it Facebook, LinkedIn, Instagram or others, means that sales people today need to be masters of video too. In this vlog, Grant explains why...

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Should You Be Using Behavioural Targeting?

January 13, 2020

Everyone is familiar with segmenting their market by demographics or firmographics, but do they go far enough? In this Vlog, Grant explains how behavioural marketing helps marketers drill down on their target market even further

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Building an Audience

January 6, 2020

Grant Leboff describes how to build an audience on a website or social media

Featured Lessons

Gain valuable insight from our experts

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Presentations – The Audience is most important

February 9, 2020

If you are making a presentation to a group of accountants does it have to be exclusively factual or is there another way to gain their trust? In this lesson Grant Leboff discusses how you put the audience first with Simon Morton, the internationally recognised expert on presentation development.§

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Working in the V zone

February 2, 2020

What’s the most important issue for you as a marketer? You've got your customer’s needs on one hand, the company’s needs on the other, and the 'V' zone is the bit in the middle – that’s were you are. Thomas Barta, explains how a marketer can identify where that 'V' zone is.

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How do I take responsibility for my life?

January 27, 2020

International trainer, coach and author, Steve Head, tells clients that they are the CEO of their own lives. In this lesson, he describes what he means by that and what that looks like for an individual

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What Others Say..

Reviews, Comments and Mentions from around the Internet.

Myths of Marketing:- Reviewed in the United Kingdom on 29 January 2020. 5.0 out of 5 stars . Challenges Reviewed Wisdoms on every page. I read more marketing books than is healthy for a man of my age! I could have skipped half in favour of “Myths of Marketing” and still be ahead.I think of myself as reasonably well read in this area but I have only scratched the surface in comparison to Grant’s depth of knowledge of Marketing and Marketing thinking. A great work from one of today’s leading Marketing thinkers. A must for anyone who has any ambition to call themselves a marketer. Chris Hughes: Emiritus Vistage Chair and Speaker

7 January 2020 – Stephen Spencer Head of Sales Prontaprint Leicester and Milton Keynes and Host to Cambridge Business Buzz Networking – Great presentation by Grant Leboff tonight

28 November 2019 Jon Penn – Director at CDL, NED, CEO Coach, Vistage CEO group Chair | CEO Coach | Board Advisor | Non Exec Director:- Well last week my Vistage group of CEO s had a fabulous session with Grant Leboff, who received the highest scores I have seen for a very long time. Fabulous take away value!

Tweets

From @grantleboff

Retweet on Twitter Grant Leboff Retweeted

Resource Alliance @TheResAlliance·

15 Feb

"The fact that you can make great networks, lots of learning and shared experiences all in one place in just a few days" - @grantleboff of Sticky Marketing

Another reason to #LoveIFC this weekend? £50 EXTRA off super early bird rate!

Use code LOVEIFC 🧡 https://resource-alliance.org/events/ifc/

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Retweet on Twitter Grant Leboff Retweeted

OnBoarding Officers @OBOfficers·

7 Feb

Did you know part of a NEDs role is to also understand marketing & strategy? In this blog, our Marketing Tutor Grant Leboff shares why marketing isn't always about winning customers https://onboardingofficers.co.uk/marketing-isnt-about-winning-customers/ #marketing #militarytransition #serviceleavers #veterans #boardofdirectors

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Problem Maps®

A Problem Map® to discover your customers problems so you can offer solutions.

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Media Interviews

Radio interviews and Podcasts featuring Grant Leboff in UK and USA

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Case Study: Solaraid

A case study on applying the principles of Sticky Marketing to a charity.

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Books by Grant Leboff

Grants bestselling books provide companies with the new principles of marketing so they can thrive in a digital world.

Myths of Marketing

“Grant Leboff’s new book is a business survival tool. Marketing is evolving at light speed. Decision makers need worthwhile sources to be able to adapt. Leboff is definitely a worthwhile source.” Zev Siegl, Co-Founder Starbucks Coffee (2020)

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Digital Selling

“Digital Selling not only challenges existing thinking about the most efficacious sale processes for today but also presents practical solutions based on experience to allow companies to start to generate greater success in this fast moving area”Andrew Peters – Managing Director, Siemens Digital Factory, Congleton, UK.

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Stickier Marketing

“Stickier Marketing is, I believe, genuinely essential reading – not only for marketing professionals but also for entrepreneurs, COSs and business leaders in every kind of organisation, large or small…”Rose Joneson, Amazon.co.uk 5 Star review (2014)

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Sales Therapy

“This book changed my life. My sales went from 30% to 40% in one month. I passed this book on to the top salesman in our office and he went above 50%.” Andrew Vickery, Amazon.co.uk 5 Star review (2007)

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Sticky Marketing

“…I spent every spare moment with pen in hand milking it of every last gem, notes in margins, underlining wholesale – it’s an inspiration. “Andrew Sercombe (Amazon.co.uk 5 Star review: Sticky Marketing 1st edition Published 2011)

“Superseded by 2nd edition; ‘Stickier Marketing’ published in 2014”

Lessons & Videos from Leading Sales & Marketing Experts

The Sticky Marketing Club hosts a Video Resource containing hundreds of video lessons from leading business, social media, internet and sales & marketing experts.