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Videos from Grant Leboff
The Role of Certainty
How did the London Underground improve customer satisfaction, without improving its efficiency? In this Vlog Grant explains how ‘certainty’ can change a customer’s perception.
The Hitchhiker’s Lesson
Are you losing your prospect’s attention with too much ‘information overload’? In this Vlog, Grant explains a simple test to set you on the right road.
The Importance Of A Meeting Of Values
When you meet a prospect for the first time, do you make sure that you have agreement on the major questions of our time like; capital punishment, wealth distribution, and abortion? Of course not, explains Grant, but you do need to have a meeting of business values
Have you mislaid some cash or something really important recently? Did you think you had lost it? Do you remember how hard you tried to retrieve it? That feeling is called ‘Loss Aversion’
The 4 Buyer’s Fears
When was the last time you made a major purchase without any concerns? In this Vlog, Grant Leboff explains that as buyers, we all have fears when we make a major purchase, and the more you can mitigate those fears, the easier it will be to make a sale
Pick Your Pond
Are there so many competitors in your marketplace that you find it difficult to cut through the noise? In this Vlog, grant explains that you have got to ‘pick the right pond’.
Gain valuable insight from our experts
How do you manage your reputation online?
Are you in control of the things that are being said about you – online? In this lesson - entrepreneur, speaker and author, Warren Cass - explains that we now live in an age where you can spend 20 years working really hard, with all the integrity in the world, and then you can blow it in an instant – online - and suddenly that's a career or business potentially ruined.
What Others Say..
Reviews, Comments and Mentions from around the Internet.
Twitter 30 September 2021 sofiacann1 • @Sofia Choudry Cann: Listening to one of the most engaging speakers I have ever heard. It's @grantleboff speaking as part of @CommsHero right now. So jealous that @Joel_Resource gets to host this one, what a fab birthday present for Joel #commshero https://t.co/JlkmjXMFM9
Twitter 30 September 2021 kingsandcubs @Caroline King: Wow, just wow! As ever, @grantleboff smashes it out of the park. Brilliant presentation and I’m the proud owner now of a notebook packed with scribbles. So much to think about. Fabulous start to day 4 #CommsHero pic.twitter.com/twJG9OeVgK
Twitter 30 September 2021 Sarah J @CooeeComms: @grantleboff loved your #CommsHero session! I was so intent on listening I just managed this little #sketchnote I need to watch again to refine but I love the simplicity and clarity of your analogies #narrativearc pic.twitter.com/QVyErTyAGK
A Problem Map® to discover your customers problems so you can offer solutions.
Radio interviews and Podcasts featuring Grant Leboff in UK and USA
Case Study: Solaraid
A case study on applying the principles of Sticky Marketing to a charity.
Books by Grant Leboff
Grants bestselling books provide companies with the new principles of marketing so they can thrive in a digital world.
Myths of Marketing
"Grant Leboff's new book is a business survival tool. Marketing is evolving at light speed. Decision makers need worthwhile sources to be able to adapt. Leboff is definitely a worthwhile source." Zev Siegl, Co-Founder Starbucks Coffee (2020)
“Digital Selling not only challenges existing thinking about the most efficacious sale processes for today but also presents practical solutions based on experience to allow companies to start to generate greater success in this fast moving area”Andrew Peters – Managing Director, Siemens Digital Factory, Congleton, UK.
"Stickier Marketing is, I believe, genuinely essential reading - not only for marketing professionals but also for entrepreneurs, COSs and business leaders in every kind of organisation, large or small..."Rose Joneson, Amazon.co.uk 5 Star review (2014)
"This book changed my life. My sales went from 30% to 40% in one month. I passed this book on to the top salesman in our office and he went above 50%." Andrew Vickery, Amazon.co.uk 5 Star review (2007)
"...I spent every spare moment with pen in hand milking it of every last gem, notes in margins, underlining wholesale - it's an inspiration. "Andrew Sercombe (Amazon.co.uk 5 Star review: Sticky Marketing 1st edition Published 2011)
“Superseded by 2nd edition; ‘Stickier Marketing’ published in 2014”
Lessons & Videos from Leading Sales & Marketing Experts
The Sticky Marketing Club hosts a Video Resource containing hundreds of video lessons from leading business, social media, internet and sales & marketing experts.