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Videos from Grant Leboff
The Truth Of Echo Chambers
There's a myth that echo chambers exist because online, we only look at opinions that support our own. In this Vlog, Grant explains that echo chambers do exist, just not in the way we think about them
The Human Propensity Not To Die
How much will people go against their own logic, so as not to be seen as going out on a limb? In this Vlog, Grant explains why people are willing to do just that and how that affects your business.
Making Your Products And Services Attractive
In this VLOG, Grant explains that there is no such thing as absolute value and, as with your own products or services, it all matters on what your reference points are and the way that you frame it.
What’s the story?
Do you think that your product or service is dull? In this Vlog, Grant explains that it may often seem that you have no narrative but on closer examination, there is always a story.
Why Fairness in Business Matters
When Whitney Houston died in 2012, were Sony Records right to immediately increase the prices of all her albums? In this Vlog Grant explains that the answer is a definite YES … and NO.
Why Delivering Services is Simply Not Enough
How memorable is your service? In this Vlog, Grant considers ways to future proof your business.
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What Others Say..
Reviews, Comments and Mentions from around the Internet.
15 May 2019 – Chris Leadley Marketing Manager at Forbes Burton – Interesting talk by Grant Leboff yesterday, courtesy of the The Business Hive Club Grimsby, on building a brand for small businesses. Actually went in to the theory behind it and the strategy rather than jumping into the latest shiny tactics.
14 May 2019 – Austen Hempstead – This was a really well-delivered talk by @Grant Leboff on branding. Concise, clear and blew away all the ‘fluff’. Really useful…
From Sticky Marketing Club on Twitter
A Problem Map® to discover your customers problems so you can offer solutions.
with Grant Leboff across USA following publication of ‘Digital Selling’
Case Study: Solaraid
A case study on applying the principles of Sticky Marketing to a charity.
Books by Grant Leboff
Grants bestselling books provide companies with the new principles of marketing so they can thrive in a digital world.
“In this terrific book Grant Leboff provides readers with a sales model for the Digital Age. This is a vital read for all those involved in any growing organisation” Zev Siegl, Co-Founder Starbucks Coffee (2016)
“Stickier Marketing is, I believe, genuinely essential reading – not only for marketing professionals but also for entrepreneurs, COSs and business leaders in every kind of organisation, large or small…”Rose Joneson, Amazon.co.uk 5 Star review (2014)
“This book changed my life. My sales went from 30% to 40% in one month. I passed this book on to the top salesman in our office and he went above 50%.” Andrew Vickery, Amazon.co.uk 5 Star review (2007)
“…I spent every spare moment with pen in hand milking it of every last gem, notes in margins, underlining wholesale – it’s an inspiration. “Andrew Sercombe (Amazon.co.uk 5 Star review: Sticky Marketing 1st edition Published 2011)
“Superseded by 2nd edition; ‘Stickier Marketing’ published in 2014”
Lessons & Videos from Leading Sales & Marketing Experts
The Sticky Marketing Club hosts a Video Resource containing hundreds of video lessons from leading business, social media, internet and sales & marketing experts.