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Videos from Grant Leboff
Pick Your Pond
Are there so many competitors in your marketplace that you find it difficult to cut through the noise? In this Vlog, grant explains that you have got to ‘pick the right pond’.
Do you understand your customer’s ecosystem?
You may be very experienced and smooth in delivering your sales presentation, but there is every chance that your customers may have other, related, personal or business considerations on their minds apart from just listening to you.
Are you going to the right parties?
We all make platitudes about - business being about reputation, it's about who knows you and who you know - and yet how many people strategically ensure they are known by the right people?
Why Would You Ever Close A Sale?
Why do people use the term 'closing a sale'? In this Vlog, Grant Leboff explains why it's the worst possible term you could ever use.
No Thanks Just Looking
Why is it that when you walk into a shop, and the sales assistant asks ‘can I help you’, the first thing you say is, 'No thanks. I'm just looking'. In this Vlog, Grant Leboff explains why you respond in that way and how that lesson can help you when selling in business.
The Lie About Open And Closed Questions
People don’t play the game anymore. Why do customers only give one word answers - when politicians, who are asked for a yes or no answer, can drone on for what seems like hours? In this VLOG, Grant Leboff explains why and how to overcome your dilemma
Gain valuable insight from our experts
How do you reduce abandonment on e-commerce sites?
Internet psychologist Graham Jones, discusses with Grant Leboff some of the elements leading to three quarters of shopping carts being abandoned, the nuances of shopping cart page design and the relevance of having an off-line, as well as an online presence.
What Others Say..
Reviews, Comments and Mentions from around the Internet.
19 February 2021 - Briana McCrory - Combining my passion for people, technology & marketing to 'Make Big Happen' as the Global Marketing Director at BigHand: Brand or people? That was the topic of a webinar I recently attended hosted by Minerva with guest speaker Grant Leboff from Sticky Marketing Club Ltd. I went into the webinar thinking I had the answer to this - but I was wrong (publicly admitting too!).
13 February 2021 Millie Coletta - Marketing Assistant at Franklins Solicitors LLP - Really enjoyed this webinar hosted by Minerva. Grant Leboff provides clear, practical advice and food for thought. Looking forward to joining the next!
13 February 2021 Ben Mills - Grant Leboff was a brilliant speaker. I have been fortunate over the years to host some pretty amazing people but Grant was fantastic, good practical advice and keeping it simple as it should be 🦉
11 December 2020 Linked In - Thomas J. Vosper - CEO & Co-founder of aisle 3 I ex-Amazon I ex-Tesco I UK & US Search Awards Judge “Great start to Friday listening to a Breakfast Briefing from marketing expert Grant Leboff.”
A Problem Map® to discover your customers problems so you can offer solutions.
Radio interviews and Podcasts featuring Grant Leboff in UK and USA
Case Study: Solaraid
A case study on applying the principles of Sticky Marketing to a charity.
Books by Grant Leboff
Grants bestselling books provide companies with the new principles of marketing so they can thrive in a digital world.
Myths of Marketing
"Grant Leboff's new book is a business survival tool. Marketing is evolving at light speed. Decision makers need worthwhile sources to be able to adapt. Leboff is definitely a worthwhile source." Zev Siegl, Co-Founder Starbucks Coffee (2020)
“Digital Selling not only challenges existing thinking about the most efficacious sale processes for today but also presents practical solutions based on experience to allow companies to start to generate greater success in this fast moving area”Andrew Peters – Managing Director, Siemens Digital Factory, Congleton, UK.
"Stickier Marketing is, I believe, genuinely essential reading - not only for marketing professionals but also for entrepreneurs, COSs and business leaders in every kind of organisation, large or small..."Rose Joneson, Amazon.co.uk 5 Star review (2014)
"This book changed my life. My sales went from 30% to 40% in one month. I passed this book on to the top salesman in our office and he went above 50%." Andrew Vickery, Amazon.co.uk 5 Star review (2007)
"...I spent every spare moment with pen in hand milking it of every last gem, notes in margins, underlining wholesale - it's an inspiration. "Andrew Sercombe (Amazon.co.uk 5 Star review: Sticky Marketing 1st edition Published 2011)
“Superseded by 2nd edition; ‘Stickier Marketing’ published in 2014”
Lessons & Videos from Leading Sales & Marketing Experts
The Sticky Marketing Club hosts a Video Resource containing hundreds of video lessons from leading business, social media, internet and sales & marketing experts.