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Latest Vlogs
Videos from Grant Leboff
Why Would You Ever Close A Sale?
Why do people use the term 'closing a sale'? In this Vlog, Grant Leboff explains why it's the worst possible term you could ever use.
Mr Shouty
The traditional marketing purchase funnel works on this premise; If I shout at enough people, I'll get a few responses and some business. In this Vlog, Grant explains that today, these dynamics of marketing have changed.
No Thanks Just Looking
Why is it that when you walk into a shop, and the sales assistant asks ‘can I help you’, the first thing you say is, 'No thanks. I'm just looking'. In this Vlog, Grant Leboff explains why you respond in that way and how that lesson can help you when selling in business.
The Lie About Open And Closed Questions
People don’t play the game anymore. Why do customers only give one word answers - when politicians, who are asked for a yes or no answer, can drone on for what seems like hours? In this VLOG, Grant Leboff explains why and how to overcome your dilemma
Getting inside your customer’s mind – Marketing Position
Ask most people what they consider is the safest brand of car, and the first one they're likely to suggest is a Volvo. In this VLOG, Grant explains why.
The Importance of Purpose
In this Vlog, Grant explains that whilst he has a profit motive in his consultancy, as a customer, you will want to know what is in it for you. For that to happen, he has to have a bigger purpose than just earning a living.
What Others Say..
Reviews, Comments and Mentions from around the Internet.
10 November 2018 Daria Raleva Digital Marketing Communications Manager, CEE at Microsoft – Fantastic presentation without a single slide!!! (Grant Leboff… presenting on How Marketing is Changing to Microsoft in Central and Eastern Europe marketers)
25 October 2018 – The Supper Club – Amazing workshop yesterday with Grant Leboff speaking about what the Sex Pistols could teach us about marketing and branding. We were live tweeting some of the best bits so head over to our twitter to catch up on the action!
25 October 2018 – David Lockie @divydovyFollowFollow @divydovy Super-useful @TheSupperClubUK event this morning at @TheOfficeGroup about marketing by @grantleboff. Tons of food for thought about brand, differentiation, experience economy, attention and the fact that all businesses are now media businesses.
Tweets
From Sticky Marketing Club on Twitter
Why do people use the term 'closing a sale'? In this Vlog, Grant Leboff explains why it's the worst possible term… t.co/OQeCVGRj5Q
The traditional marketing purchase funnel works on this premise; If I shout at enough people, I'll get a few respon… t.co/QrJyoiBGmj
Why is it that when you walk into a shop, and the sales assistant asks ‘can I help you’, the first thing you say is… t.co/LEQ5JiYXmu
Problem Maps®
A Problem Map® to discover your customers problems so you can offer solutions.
Case Study: Solaraid
A case study on applying the principles of Sticky Marketing to a charity.
Books by Grant Leboff
Grants bestselling books provide companies with the new principles of marketing so they can thrive in a digital world.
“In this terrific book Grant Leboff provides readers with a sales model for the Digital Age. This is a vital read for all those involved in any growing organisation” Zev Siegl, Co-Founder Starbucks Coffee (2016)
“Stickier Marketing is, I believe, genuinely essential reading – not only for marketing professionals but also for entrepreneurs, COSs and business leaders in every kind of organisation, large or small…”Rose Joneson, Amazon.co.uk 5 Star review (2014)
“This book changed my life. My sales went from 30% to 40% in one month. I passed this book on to the top salesman in our office and he went above 50%.” Andrew Vickery, Amazon.co.uk 5 Star review (2007)
“…I spent every spare moment with pen in hand milking it of every last gem, notes in margins, underlining wholesale – it’s an inspiration. “Andrew Sercombe (Amazon.co.uk 5 Star review: Sticky Marketing 1st edition Published 2011)
“Superseded by 2nd edition; ‘Stickier Marketing’ published in 2014”
Lessons & Videos from Leading Sales & Marketing Experts
The Sticky Marketing Club hosts a Video Resource containing hundreds of video lessons from leading business, social media, internet and sales & marketing experts.
Nicola Cook
Selling Watch Interviews
Shirra Smilansky
Experiential Marketing Watch Interviews
Susannah Schofield OBE
Employee and Customer Experience Watch Interviews
Simon Hall
Marketing Principles Watch Interviews
Lara Morgan
Employee & Customer Experience Watch Interviews
Phil Jones
Sales Watch Interviews
Bryony Thomas
Marketing Principles Watch Interviews
Drayton Bird
Marketing Principles Watch Interviews
Pete Wilkinson
Personal Performance Watch Interviews
Shaun Smith
Employee & Customer Experience Watch Interviews
Steve Head
Personal Performance Watch Interviews
Andy Hanselman
Employee & Customer Experience Watch Interviews
Dr Dave Chaffey
Internet Marketing Watch Interviews
Damian Hughes
Employee & Customer Experience Watch Interviews
Tony Morris
Sales Watch Interviews
Simon Morton
Presentations Watch Interviews
Costas Papaikonomou
Innovation Watch Interviews
Steve Barton
Internet Marketing Watch Interviews
Graham Jones
Internet Marketing Watch Interviews
Danny Bermant
Social Media Watch Interviews
Michael Dodd
Negotiation & Persuasion Watch Interviews
Thomas Barta
Personal Performance Watch Interviews
Brian MacNeice
Organisational Performance Watch Interviews
Adrian Swinscoe
Employee & Customer Experience Watch Interviews
Nigel Risner
Employee & Customer Experience Watch Interviews
Brian Mayne
Personal Performance Watch Interviews
Mark Blackmore
Selling Watch Interviews
David Taylor
Social Media Watch Interviews
Warren Cass
Marketing Principals Watch Interviews
Guy Rigby
Organisational Performance Watch Interviews
David Hyner
Personal Performance Watch Interviews
Nicci Roscoe
Personal Performance Watch Interviews