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Videos from Grant Leboff
The New Anonymous Customer
As more potential customers go on line to research for products or services, they are more reluctant to reveal to companies who they are. In this Vlog, Grant explains the challenges.
You don’t have a personal brand
Why is it that so many people extol the virtues of personal branding? In this VLOG Grant argues that only products need a brand, not human beings
Competition ain’t what it used to be
You may not have thought that Harley Davidson's main competitor was a living room extension, but it is. In this VLOG, Grant Leboff explains that today, companies that you should class as competitors isn’t as obvious as it appears.
People Buy on Price
People are often heard to say that customers only buy on price and that there isn’t anything else, but in this Vlog, Grant makes the case that price is only one criteria of purchase. There are more…
Optimising your Pricing
When you go to the cinema there will be a different price for adults compared with senior citizens and most people are OK with that. In this Vlog, Grant asks; … but would you still be OK if there was a different price for men and women?
Don’t Pitch too Early
If you're unwell and your doctor prescribed big yellow tablets, most of us would take them. In this Vlog, Grant asks; But what if your doctor was on commission for those big yellow tablets, would you still feel the same way?
Gain valuable insight from our experts
How important is flexibility in a growing business?
In this lesson, Guy Rigby – a chartered accountant, entrepreneur, author, mentor and advisor to dynamic owner-managed businesses – warns of the challenges facing entrepreneurs who are guilty of ‘pushing water uphill’.
What Others Say..
Reviews, Comments and Mentions from around the Internet.
19 February 2021 - Briana McCrory - Combining my passion for people, technology & marketing to 'Make Big Happen' as the Global Marketing Director at BigHand: Brand or people? That was the topic of a webinar I recently attended hosted by Minerva with guest speaker Grant Leboff from Sticky Marketing Club Ltd. I went into the webinar thinking I had the answer to this - but I was wrong (publicly admitting too!).
13 February 2021 Millie Coletta - Marketing Assistant at Franklins Solicitors LLP - Really enjoyed this webinar hosted by Minerva. Grant Leboff provides clear, practical advice and food for thought. Looking forward to joining the next!
13 February 2021 Ben Mills - Grant Leboff was a brilliant speaker. I have been fortunate over the years to host some pretty amazing people but Grant was fantastic, good practical advice and keeping it simple as it should be 🦉
11 December 2020 Linked In - Thomas J. Vosper - CEO & Co-founder of aisle 3 I ex-Amazon I ex-Tesco I UK & US Search Awards Judge “Great start to Friday listening to a Breakfast Briefing from marketing expert Grant Leboff.”
A Problem Map® to discover your customers problems so you can offer solutions.
Radio interviews and Podcasts featuring Grant Leboff in UK and USA
Case Study: Solaraid
A case study on applying the principles of Sticky Marketing to a charity.
Books by Grant Leboff
Grants bestselling books provide companies with the new principles of marketing so they can thrive in a digital world.
Myths of Marketing
"Grant Leboff's new book is a business survival tool. Marketing is evolving at light speed. Decision makers need worthwhile sources to be able to adapt. Leboff is definitely a worthwhile source." Zev Siegl, Co-Founder Starbucks Coffee (2020)
“Digital Selling not only challenges existing thinking about the most efficacious sale processes for today but also presents practical solutions based on experience to allow companies to start to generate greater success in this fast moving area”Andrew Peters – Managing Director, Siemens Digital Factory, Congleton, UK.
"Stickier Marketing is, I believe, genuinely essential reading - not only for marketing professionals but also for entrepreneurs, COSs and business leaders in every kind of organisation, large or small..."Rose Joneson, Amazon.co.uk 5 Star review (2014)
"This book changed my life. My sales went from 30% to 40% in one month. I passed this book on to the top salesman in our office and he went above 50%." Andrew Vickery, Amazon.co.uk 5 Star review (2007)
"...I spent every spare moment with pen in hand milking it of every last gem, notes in margins, underlining wholesale - it's an inspiration. "Andrew Sercombe (Amazon.co.uk 5 Star review: Sticky Marketing 1st edition Published 2011)
“Superseded by 2nd edition; ‘Stickier Marketing’ published in 2014”
Lessons & Videos from Leading Sales & Marketing Experts
The Sticky Marketing Club hosts a Video Resource containing hundreds of video lessons from leading business, social media, internet and sales & marketing experts.