Sales & Marketing Video Lessons from Grant Leboff at Sticky Marketing Club

What the Premier League can teach us about Content Creation

November 22, 2020

[Total: 2 Average: 4.5/5]

Have you ever struggled to make content that's really interesting for your audience? In this Vlog, Grant explains one technique you may want to consider. It’s called Combined Relevance

Social is a way of thinking, not a platform

November 16, 2020

[Total: 3 Average: 4.3/5]

How many times have you heard people talk about 'social’ like it's a platform? In this Vlog, Grant explains that Facebook or Twitter are no longer merely social platforms, they are the way we behave.

Confirmation Bias

November 9, 2020

[Total: 1 Average: 4/5]

Why do you think that Volvo cars are safe? In this Vlog, Grant explains that it’s down to ‘Confirmation Bias’ and how it can help your business.

The Merging of Sales and Marketing

November 1, 2020

[Total: 6 Average: 4.3/5]

Can your sales and marketing departments continue to work out of separate offices? In this vlog, Grant explains why they both need to merge.

The Digital Mindset

October 26, 2020

[Total: 3 Average: 5/5]

If we all needed an MBA to use Facebook, it wouldn't have 2 billion users. In this vlog, Grant explains that getting to grips with digital is not about understanding technology, it's about having a new way of thinking.

The buying journey hasn’t changed

October 19, 2020

[Total: 2 Average: 5/5]

People, all over the world, have started talking about the fact that the buying journey is no longer linear. In this Vlog, Grant explains that this is not the case.

Featured Lessons

Gain valuable insight from our experts

Think in 3D

November 22, 2020

[Total: 1 Average: 3/5]

What makes your business different from your competition? In this lesson, Grant and Andy Hanselman discuss how businesses can identify what makes their company recognisably different.

Nature abhors a vacuum

November 15, 2020

[Total: 2 Average: 3.5/5]

Never keep your customer in the dark, even if you think you have nothing to tell them. In this lesson, customer service and experience strategist, Adrian Swinscoe, explains how important it is that your customers hear from you.

How can I surround myself with great and talented people?

November 9, 2020

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[Total: 1 Average: 5/5]

Lara Morgan explains how you can surround yourself with great and talented people to help you with your business.

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What Others Say..

Reviews, Comments and Mentions from around the Internet.

30 October 2020 – Seb Chiffers Business Development Assistant at Be More Effective and Key Performance Training ltd / Authorised Partner with UW “A brilliant webinar, hugely interactive and Grant Leboff showed his experience and expertise in answering some very tough questions. Thank you very much for the learning experience.”

29 October 2020 – Bob Hayward – Three Best Selling Books, Popular International Speaker. Enabling business to create immediate and sustainable growth “Brilliant webinar by Grant Leboff today. Superb pragmatic and thought-provoking content with an excellent delivery style. Everyone stayed right to the end -amazing. Thank you Grant from everyone.”

15 October 2020 – Rhys Wyborn – Employment Partner at Shakespeare Martineau – Another great #NottinghamBusinessGrowth breakfast webinar this morning, with the excellent Grant Leboff and his lessons in business strategy & marketing, with stories from the Sex Pistols. They certainly had a way of making themselves stand out!

29 September 2020 – Sophie Bowyer @SophieBowyer5 – Day 2 of @CommsHero and I’m a note taking machine @grantleboff loved this talk thank you! #commshero https://t.co/jtFOMCC1f9

Tweets

From @grantleboff

KAMGuru | #KeyAccountManagement @kamguru·

26 Nov

In this episode we talk to @grantleboff about:

✅ How businesses can close the gap between sales & marketing
✅ What KAMs can do to add value with content marketing
✅ How to maintain brand consistency vs staff personal brand

LISTEN NOW: https://www.kamguru.com/podcast/episode-3/

Reply on Twitter 1331891294776463360 Retweet on Twitter 13318912947764633601 Like on Twitter 13318912947764633601 Twitter 1331891294776463360

Grant Leboff @grantleboff·

25 Nov

Think in 3D https://www.stickymarketing.com/lessons/employee-customer-experience/think-in-3d/ @andyhanselman

Reply on Twitter 1331567218228912130 Retweet on Twitter 1331567218228912130 Like on Twitter 13315672182289121301 Twitter 1331567218228912130

Problem Maps®

A Problem Map® to discover your customers problems so you can offer solutions.

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Media Interviews

Radio interviews and Podcasts featuring Grant Leboff in UK and USA

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Case Study: Solaraid

A case study on applying the principles of Sticky Marketing to a charity.

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Books by Grant Leboff

Grants bestselling books provide companies with the new principles of marketing so they can thrive in a digital world.

Myths of Marketing

“Grant Leboff’s new book is a business survival tool. Marketing is evolving at light speed. Decision makers need worthwhile sources to be able to adapt. Leboff is definitely a worthwhile source.” Zev Siegl, Co-Founder Starbucks Coffee (2020)

Digital Selling

“Digital Selling not only challenges existing thinking about the most efficacious sale processes for today but also presents practical solutions based on experience to allow companies to start to generate greater success in this fast moving area”Andrew Peters – Managing Director, Siemens Digital Factory, Congleton, UK.

Stickier Marketing

“Stickier Marketing is, I believe, genuinely essential reading – not only for marketing professionals but also for entrepreneurs, COSs and business leaders in every kind of organisation, large or small…”Rose Joneson, Amazon.co.uk 5 Star review (2014)

Sales Therapy

“This book changed my life. My sales went from 30% to 40% in one month. I passed this book on to the top salesman in our office and he went above 50%.” Andrew Vickery, Amazon.co.uk 5 Star review (2007)