Sales & Marketing Video Lessons from Grant Leboff at Sticky Marketing Club

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Latest Vlogs

Videos from Grant Leboff

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The Role of Certainty

October 25, 2021

How did the London Underground improve customer satisfaction, without improving its efficiency? In this Vlog Grant explains how ‘certainty’ can change a customer’s perception.

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The Hitchhiker’s Lesson

October 18, 2021

Are you losing your prospect’s attention with too much ‘information overload’? In this Vlog, Grant explains a simple test to set you on the right road.

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The Importance Of A Meeting Of Values

October 11, 2021

When you meet a prospect for the first time, do you make sure that you have agreement on the major questions of our time like; capital punishment, wealth distribution, and abortion? Of course not, explains Grant, but you do need to have a meeting of business values

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Loss Aversion

October 4, 2021

Have you mislaid some cash or something really important recently? Did you think you had lost it? Do you remember how hard you tried to retrieve it? That feeling is called ‘Loss Aversion’

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The 4 Buyer’s Fears

September 27, 2021

When was the last time you made a major purchase without any concerns? In this Vlog, Grant Leboff explains that as buyers, we all have fears when we make a major purchase, and the more you can mitigate those fears, the easier it will be to make a sale

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Pick Your Pond

September 20, 2021

Are there so many competitors in your marketplace that you find it difficult to cut through the noise? In this Vlog, grant explains that you have got to ‘pick the right pond’.

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Featured Lessons

Gain valuable insight from our experts

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What is adaptive selling?

October 25, 2021

People find that the ‘one size fits all sales approach’, whereby the salesperson asks you some fairly canned questions, then enters into a pre-planned and scripted presentation, doesn’t really work in today’s business environment.

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How do you manage your reputation online?

October 18, 2021

Are you in control of the things that are being said about you – online? In this lesson - entrepreneur, speaker and author, Warren Cass - explains that we now live in an age where you can spend 20 years working really hard, with all the integrity in the world, and then you can blow it in an instant – online - and suddenly that's a career or business potentially ruined.

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How do I market to the C-suite?

October 10, 2021

It’s not easy marketing to the C suite. In this lesson; Simon Hall, discusses some of the key aspects when marketing effectively to the C suite

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What Others Say..

Reviews, Comments and Mentions from around the Internet.

Twitter 30 September 2021 sofiacann1 • @Sofia Choudry Cann: Listening to one of the most engaging speakers I have ever heard. It's @grantleboff speaking as part of @CommsHero right now. So jealous that @Joel_Resource gets to host this one, what a fab birthday present for Joel #commshero https://t.co/JlkmjXMFM9

Twitter 30 September 2021 kingsandcubs @Caroline King: Wow, just wow! As ever, @grantleboff smashes it out of the park. Brilliant presentation and I’m the proud owner now of a notebook packed with scribbles. So much to think about. Fabulous start to day 4 #CommsHero pic.twitter.com/twJG9OeVgK

Twitter 30 September 2021 Sarah J @CooeeComms: @grantleboff loved your #CommsHero session! I was so intent on listening I just managed this little #sketchnote I need to watch again to refine but I love the simplicity and clarity of your analogies #narrativearc pic.twitter.com/QVyErTyAGK

Twitter 30 September 2021 Carly Cook Comms @carlycookcomms: Another great start to the day at #CommsHero with @grantleboff

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From @grantleboff

Grant Leboff @grantleboff·

26 Oct

The Hitchhiker’s Lesson https://www.stickymarketing.com/blog/the-hitchhikers-lesson/

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Retweet on Twitter Grant Leboff Retweeted

Pipeliner CRM @PipelinerCRM·

14 Oct

@grantleboff is the CEO of Sticky Marketing Club, a sales and marketing consultancy providing companies with the strategies to thrive in an increasingly competitive world #SalesChats

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Problem Maps®

A Problem Map® to discover your customers problems so you can offer solutions.

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Media Interviews

Radio interviews and Podcasts featuring Grant Leboff in UK and USA

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Case Study: Solaraid

A case study on applying the principles of Sticky Marketing to a charity.

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Books by Grant Leboff

Grants bestselling books provide companies with the new principles of marketing so they can thrive in a digital world.

Myths of Marketing

"Grant Leboff's new book is a business survival tool. Marketing is evolving at light speed. Decision makers need worthwhile sources to be able to adapt. Leboff is definitely a worthwhile source." Zev Siegl, Co-Founder Starbucks Coffee (2020)

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Digital Selling

“Digital Selling not only challenges existing thinking about the most efficacious sale processes for today but also presents practical solutions based on experience to allow companies to start to generate greater success in this fast moving area”Andrew Peters – Managing Director, Siemens Digital Factory, Congleton, UK.

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Stickier Marketing

"Stickier Marketing is, I believe, genuinely essential reading - not only for marketing professionals but also for entrepreneurs, COSs and business leaders in every kind of organisation, large or small..."Rose Joneson, Amazon.co.uk 5 Star review (2014)

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Sales Therapy

"This book changed my life. My sales went from 30% to 40% in one month. I passed this book on to the top salesman in our office and he went above 50%." Andrew Vickery, Amazon.co.uk 5 Star review (2007)

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Sticky Marketing

"...I spent every spare moment with pen in hand milking it of every last gem, notes in margins, underlining wholesale - it's an inspiration. "Andrew Sercombe (Amazon.co.uk 5 Star review: Sticky Marketing 1st edition Published 2011)

“Superseded by 2nd edition; ‘Stickier Marketing’ published in 2014”

Lessons & Videos from Leading Sales & Marketing Experts

The Sticky Marketing Club hosts a Video Resource containing hundreds of video lessons from leading business, social media, internet and sales & marketing experts.