Sales & Marketing Video Lessons from Grant Leboff at Sticky Marketing Club

Marketing Isn’t About Winning Customers

June 1, 2020

[Total: 1 Average: 4/5]

Grant explains that marketing used to be the art of interrupting someone else's audience – be it an advert in a trade magazine, on the TV or in the cinema. Now, you have to get it yourself…

Don’t Mistake Tactics For Strategy

May 18, 2020

[Total: 6 Average: 4.7/5]

Some people are under the misconception that the Trojan horse was a strategy. In this Vlog, Grant explains that the horse was a tactic and how that relates to your marketing.

The A-Ha Moment

May 10, 2020

[Total: 5 Average: 3.8/5]

What do you call the moment when, despite all the warnings, a clinically obese women, realises she has to stop eating and lose weight?

Same Hours, Less Time!

May 4, 2020

[Total: 2 Average: 4.5/5]

Do you keep running out of time? Not enough hours in the day? Grant Leboff explains why..

Is There Meaning in Your Marketing?

April 27, 2020

[Total: 0 Average: 0/5]

In 1955 Edward Bernays, one of the forerunners of modern branding, wrote in his book 'The engineering of consent', that human desires and motivations rest in our subconscious. In this Vlog, Grant explains what that means and how it relates to your marketing today.

Your CRM is rubbish

April 19, 2020

[Total: 2 Average: 5/5]

Grant questions why you enter information you have gleaned about your customers, such as their birthday, children or favourite sports team on your CRM

Featured Lessons

Gain valuable insight from our experts

How does the shopping experience differ on-line

June 1, 2020

[Total: 1 Average: 5/5]

Internet psychologist, Graham Jones, discusses the differences between the online and offline shopping experience with Grant Leboff

What kind of content is successful on the Internet?

May 18, 2020

[Total: 1 Average: 4/5]

Grant Leboff, in conversation with Word of Mouth Expert, Steve Barton discussing what kind of content is successful on the Internet.

How does a company know where to start to innovate?

May 11, 2020

Reply on Twitter 1267672559564345344 Retweet on Twitter 1267672559564345344 Like on Twitter 1267672559564345344 Twitter 1267672559564345344

[Total: 2 Average: 5/5]

Costas Papaikonomou, one of the founders of Happen.com, and author of ‘Thoughts from a Grumpy Innovator’, discusses when to innovate and the use of big data in product innovation, with Grant Leboff.

More Lessons

What Others Say..

Reviews, Comments and Mentions from around the Internet.

28 April 2020 Educate_Motivate_Innovate @ns_conference A huge NSC thank you to @grantleboff for his fantastic webinar this morning on “The Sales & Marketing Conundrum”! Did you miss it? Don’t worry, you can catch up on all past webinars here: https://t.co/XizDK0llJ0

28 April 2020 Global CIF, LLC@GlobalCIF Another excellent #webinar provided by @ns_conference! @GrantLeboff provided excellent information in “The Sales and Marketing Conundrum.” Lots of details that B2B and B2C sales and marketing professionals should take to heart and implement. Thank you Grant and Steve! #NSC2020

24 April 2020 Kevin Cunningham Founder of Innascor | Executive Coach | Group Chair at Vistage | Non Executive Director | Technology and Board Advisor. Fantastic session earlier this week hosted by Grant Leboff. Some excellent learnings – in particular his views on segmentation and targeting, get these wrong and all the investments you’ve made will be aimed at the wrong audience. Slice your cake properly and then decide which slice you want to eat!

22 April 2020 Enterprise Solutions @ESolutionsIre Really great #webinar this morning by @ExecutiveIns and @grantleboff centred around marketing during this time. I highly recommend registering for the other webinar events they are running in their COVID-19 series

Tweets

From @grantleboff

Grant Leboff @grantleboff·

10h

How does the shopping experience differ on-line https://www.stickymarketing.com/lessons/social-media-web-and-word-of-mouth/shopping-experience-differ-line/ @grahamjones

Retweet on Twitter Grant Leboff Retweeted

excellence3ltd @excellence3ltd1·

29 May

One of the best webinars so far. So enjoyed working with Kirsty Rollins and Grant Leboff. A little bag full of insights https://twitter.com/keelebusiness/status/1265962237946200066

Reply on Twitter 1266497232007761921 Retweet on Twitter 12664972320077619212 Like on Twitter 12664972320077619215 Twitter 1266497232007761921

Problem Maps®

A Problem Map® to discover your customers problems so you can offer solutions.

Learn More

Media Interviews

Radio interviews and Podcasts featuring Grant Leboff in UK and USA

Learn More

Case Study: Solaraid

A case study on applying the principles of Sticky Marketing to a charity.

Learn More

Books by Grant Leboff

Grants bestselling books provide companies with the new principles of marketing so they can thrive in a digital world.

Myths of Marketing

“Grant Leboff’s new book is a business survival tool. Marketing is evolving at light speed. Decision makers need worthwhile sources to be able to adapt. Leboff is definitely a worthwhile source.” Zev Siegl, Co-Founder Starbucks Coffee (2020)

Digital Selling

“Digital Selling not only challenges existing thinking about the most efficacious sale processes for today but also presents practical solutions based on experience to allow companies to start to generate greater success in this fast moving area”Andrew Peters – Managing Director, Siemens Digital Factory, Congleton, UK.

Stickier Marketing

“Stickier Marketing is, I believe, genuinely essential reading – not only for marketing professionals but also for entrepreneurs, COSs and business leaders in every kind of organisation, large or small…”Rose Joneson, Amazon.co.uk 5 Star review (2014)

Sales Therapy

“This book changed my life. My sales went from 30% to 40% in one month. I passed this book on to the top salesman in our office and he went above 50%.” Andrew Vickery, Amazon.co.uk 5 Star review (2007)