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What’s your story?

When you see most people’s marketing message – it’s very functional. These are our features and our benefits, and this is what we do. In this lesson – entrepreneur, speaker and author, Warren Cass – explains there are very few people who take storytelling and apply it correctly, to business.

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How can I best use digital marketing?

Surely, no one is going to buy your solution via facebook or after searching for you on Linkedin, so how important is digital marketing within the marketing mix? In this lesson; Simon Hall discusses why it’s absolutely essential for any B2B marketer to embrace digital.

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What’s your communication style?

When it comes to influence, it’s about affecting an outcome, about moving an issue forwards without having to force it.

In this lesson – entrepreneur, speaker and author, Warren Cass – explains that how we deliver a message is vitally important. Of course, it’s important what we say too, but how we deliver it is massively important.

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Why is marketing products ineffective?

The current perception in marketing circles is that ‘marketing products’ today is not as effective as in previous years. In this lesson; Simon Hall, discusses the reasons for the move away from ‘marketing products’ to ‘marketing solutions’.

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What is R.A.C.E?

We have all heard of the Sales Funnel represented by AIDA, but what does the acronym RACE stand for in digital marketing? In this programme, Dave Chaffey explains what it means and how it works.

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How do you manage your reputation online?

Are you in control of the things that are being said about you – online? In this lesson – entrepreneur, speaker and author, Warren Cass – explains that we now live in an age where you can spend 20 years working really hard, with all the integrity in the world, and then you can blow it in an instant – online – and suddenly that’s a career or business potentially ruined.

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Affiliate Marketing

Affiliate marketing may sound great for the likes of Amazon, but is it good for you? In this lesson, Dave Chaffey, author of Digital Marketing, discusses how companies can develop similar arrangements that work well on a reciprocal basis.

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What is credibility by association?

In this lesson – entrepreneur, speaker and author, Warren Cass – explains that ‘credibility by association’ is the simple concept, whereby we’re known by the company we keep, and illustrates it with a stunning example.

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How do I retain customers?

One of the important aspects of marketing for any business is to retain the customers they have In this lesson; Simon Hall discusses what drives retention from a marketing perspective.