Are you in control of the things that are being said about you – online? In this lesson – entrepreneur, speaker and author, Warren Cass – explains that we now live in an age where you can spend 20 years working really hard, with all the integrity in the world, and then you can blow it in an instant – online – and suddenly that’s a career or business potentially ruined.
How do I market to the C-suite?
It’s not easy marketing to the C suite. In this lesson; Simon Hall, discusses some of the key aspects when marketing effectively to the C suite
Affiliate Marketing
Affiliate marketing may sound great for the likes of Amazon, but is it good for you? In this lesson, Dave Chaffey, author of Digital Marketing, discusses how companies can develop similar arrangements that work well on a reciprocal basis.
What is credibility by association?
In this lesson – entrepreneur, speaker and author, Warren Cass – explains that ‘credibility by association’ is the simple concept, whereby we’re known by the company we keep, and illustrates it with a stunning example.
How do I retain customers?
One of the important aspects of marketing for any business is to retain the customers they have In this lesson; Simon Hall discusses what drives retention from a marketing perspective.
Measuring Digital Campaigns
How do you measure the effectiveness of your digital campaigns? In this programme, Grant Leboff and Dave Chaffey, author of Digital Marketing, discuss some tools and key metrics in terms of social media monitoring that companies should start to consider.
What kind of traditional ‘offline’ marketing works online?
Grant Leboff, in conversation with Word of Mouth Expert, Steve Barton.
Who knows you?
Influence in business is not about who you know, but who knows you. In this lesson – entrepreneur, speaker and author, Warren Cass – argues the case for both sides of the old adage; quantity versus quality.
How do I acquire new customers?
Every business wants to acquire new customers. In this lesson; Simon Hall, author of Innovative B2B Marketing, discusses the key drivers of making your acquisition marketing effective
From one to many
How do you encourage greater interaction with your online contacts? In this lesson, Grant Leboff together with Dave Chaffey – author of Digital Marketing, discuss some tricks and tools to help businesses deliver really targeted messages.