In this lesson – entrepreneur, speaker and author, Warren Cass – explains that ‘credibility by association’ is the simple concept, whereby we’re known by the company we keep, and illustrates it with a stunning example.
How do I retain customers?
One of the important aspects of marketing for any business is to retain the customers they have In this lesson; Simon Hall discusses what drives retention from a marketing perspective.
What kind of traditional ‘offline’ marketing works online?
Grant Leboff, in conversation with Word of Mouth Expert, Steve Barton.
Who knows you?
Influence in business is not about who you know, but who knows you. In this lesson – entrepreneur, speaker and author, Warren Cass – argues the case for both sides of the old adage; quantity versus quality.
How do I acquire new customers?
Every business wants to acquire new customers. In this lesson; Simon Hall, author of Innovative B2B Marketing, discusses the key drivers of making your acquisition marketing effective
What kind of content is successful on the Internet?
Grant Leboff, in conversation with Word of Mouth Expert, Steve Barton discussing what kind of content is successful on the Internet.
How has the marketing mix changed?
Marketers used to talk about the 4P’s. Are they still relevant or have we moved on from there?
Push to Pull
If your company isn’t a high ranking brand on the search engines, how do your potential customers find you? In this programme, Grant Leboff asks Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Practice, how you can become visible, online.
What kind of content should I be putting on the web?
Grant Leboff, in conversation with Word of Mouth Expert, Steve Barton. In this video Grant Leboff and Steve Barton discuss what kind of content you should be putting on the web.
Is event marketing important for B2B?
Simon Hall explains that a properly implemented event allows a company to be in front of the customer and answer questions in an authentic way.