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What is credibility by association?
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In this lesson – entrepreneur, speaker and author, Warren Cass – explains that ‘credibility by association’ is the simple concept, whereby we’re known by the company we keep, and illustrates it with a stunning example.

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How do I retain customers?
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One of the important aspects of marketing for any business is to retain the customers they have In this lesson; Simon Hall discusses what drives retention from a marketing perspective.

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Measuring Digital Campaigns
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How do you measure the effectiveness of your digital campaigns? In this programme, Grant Leboff and Dave Chaffey, author of Digital Marketing, discuss some tools and key metrics in terms of social media monitoring that companies should start to consider.

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Who knows you?
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Influence in business is not about who you know, but who knows you. In this lesson – entrepreneur, speaker and author, Warren Cass – argues the case for both sides of the old adage; quantity versus quality.

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How do I acquire new customers?
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Every business wants to acquire new customers. In this lesson; Simon Hall, author of Innovative B2B Marketing, discusses the key drivers of making your acquisition marketing effective

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From one to many
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How do you encourage greater interaction with your online contacts? In this lesson, Grant Leboff together with Dave Chaffey – author of Digital Marketing, discuss some tricks and tools to help businesses deliver really targeted messages.

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What is influence?
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In this lesson – entrepreneur, speaker and author Warren Cass – explains that influence is about affecting change without having to necessarily force the issue. 

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Push to Pull
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If your company isn’t a high ranking brand on the search engines, how do your potential customers find you? In this programme, Grant Leboff asks Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Practice, how you can become visible, online.