Grant discusses with David the challenge that marketers face, whereby they are ‘social businesses’ rather than consider social media as a business tool.
We have all heard of the Sales Funnel represented by AIDA, but what does the acronym RACE stand for in digital marketing? In this programme, Dave Chaffey explains what it means and how it works.
In this lesson, Internet psychologist Graham Jones, discusses with Grant Leboff some of the tricks of the trade to get people to come back to a website.
Grant asks David Taylor what his advice would be to individuals who, perhaps, feel a bit daunted by Social Media and this new technology and haven’t grown up with this?
Affiliate marketing may sound great for the likes of Amazon, but is it good for you? In this lesson, Dave Chaffey, author of Digital Marketing, discusses how companies can develop similar arrangements that work well on a reciprocal basis.
Internet psychologist Graham Jones, discusses with Grant Leboff some of the elements leading to three quarters of shopping carts being abandoned, the nuances of shopping cart page design and the relevance of having an off-line, as well as an online presence.
Grant discusses the impact influencer software, like ‘Peer Index’ and its affect on executives of the future.
How do you measure the effectiveness of your digital campaigns? In this programme, Grant Leboff and Dave Chaffey, author of Digital Marketing, discuss some tools and key metrics in terms of social media monitoring that companies should start to consider.
Internet psychologist Graham Jones, together with Grant Leboff, discuss whether there is a place for offline marketing activity in a digital world.
Today, anyone can see the tweets you choose and the people you start to follow in your Twitter feed. In this lesson, Grant asks David Taylor for his thoughts on the implication of that for the way society’s going.