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Email marketing

Many people, mistakenly, think that digital marketing has moved on from email. In this lesson, Dave Chaffey explains why this isn’t the case and how it is being used to great effect today.

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Personas

One of the terms that people hear about in marketing, and don’t always completely understand, is ‘personas’. In this programme, Dave Chaffey, author of Digital Marketing, explains to Grant Leboff what personas are and how they can be useful.

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Websites

Is design the ‘be all and end all’ of a successful website? In this lesson, Dave Chaffey, author of Digital Marketing, explains that it all starts with the analytics…

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What is R.A.C.E?

We have all heard of the Sales Funnel represented by AIDA, but what does the acronym RACE stand for in digital marketing? In this programme, Dave Chaffey explains what it means and how it works.

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Building a YouTube community

YouTube is great for communicating B2C but how does it perform with B2B? In this lesson, Grant Leboff asks Danny Bermant of Brainstorm Digital to describe some tips for building a B2B community on YouTube.

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Affiliate Marketing

Affiliate marketing may sound great for the likes of Amazon, but is it good for you? In this lesson, Dave Chaffey, author of Digital Marketing, discusses how companies can develop similar arrangements that work well on a reciprocal basis.

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Setting up a YouTube channel

YouTube is a very important platform for businesses. In this week’s lesson, Danny Bermant of Brainstorm Digital describes some of the things businesses should be thinking about to make sure that they get their YouTube page right.