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Drayton Bird on creativity and where it originates

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You have your marketing plan and you understand your competitive advantage, but from where does the creativity originate? In this lesson, advertising legend, Drayton Bird, reflects on some of the creative lessons he has learned in his career…

Video length: 11:35

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About Drayton Bird

In 2003 the Chartered Institute of Marketing named Drayton Bird one of the 50 people who shaped modern marketing. He has worked in 54 countries with every brand from American Express and Bentley to Volkswagen and Unilever and written to sell everything from Airbus to Peppa Pig.

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