Too many people in business create content without considering what is the emotional deliverable for their client. In this Vlog, Grant explains why it is so important.
How is it that a piece of content that had no message, contained no information, and, on many levels, was completely benign, was shared millions of times online?
Because when Cadbury’s commissioned a video of a gorilla playing drums in time to Phil Collins, [clip from UK tv commercial] it made you smile. In other words, it triggered an emotional response.
We don’t share anything online that doesn’t trigger an emotional response.
Whether it makes us laugh or cry, shocks or surprises us, or gives us that a-ha moment, a piece of information we had never thought of before, unless it triggers something emotionally within us, we’re very unlikely to share it with others.
Too many people in business create content without thinking about what the emotional deliverable for their client is. Unless you create content that delivers an emotional response, you just won’t get the shares that you want and desire.
And now to deliver the emotional response and the shock value of this video…