Problem Maps®

How to create and use a Problem Map®

Before you can offer solutions, you need to map out your customers’ problems. Here, Grant Leboff explains the thinking behind, and how to create and use, a Problem Map® in a series of discussions based on chapter 4 ‘Benefits to Problems’ from his book, Stickier Marketing.

Video Lessons


Problem Map Template®

Available to keep in PDF Format

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Benefits to Problems

PDF Miniguide

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