In B2B, the thing that people almost always want most from marketing is leads. In this lesson; Simon Hall, author of Innovative B2B Marketing, discusses some of the key aspects of a marketing department being able to deliver effective lead generation
Email marketing
Many people, mistakenly, think that digital marketing has moved on from email. In this lesson, Dave Chaffey explains why this isn’t the case and how it is being used to great effect today.
How do you future proof an on-line store?
Knowing what will come next in technology or the web is an impossible task. In this lesson, Grant Leboff asks Internet psychologist Graham Jones, how a successful e-commerce site can stay ahead of the game.
The seven step process
In his book, ‘On-Purpose’ business consultant and author Shaun Smith, sets out a ‘seven step process’ that a business need to go through in order to achieve an ‘on-purpose brand’. In this lesson, he explains the seven steps.
How do I close a sale?
In this lesson, Nicola Cook explains the three key parts to the closing process, and how the bottom line sometimes comes down to simply, ‘taking the dog for a walk’.
Making things easy to buy
How many times have you lost a sale even when customers have indicated their intention to buy? In this lesson, Phil M Jones sets out how important it is to make it easy to buy – with examples of where we all go wrong.
The importance of the single sales principle
What makes a good salesperson? In this lesson, the last of this series, Sales and Marketing educator, Mark Blackmore, sums it up in 16 words.
Creating compelling content
You can’t gauge the content of a presentation by how many slides it has. In this lesson, Simon Morton discusses the drummer’s mantra; ‘simplicity is not stupidity’ and why it works so well when related to presentations.
What is a personal statement and why is it so important?
In this lesson, David Hyner explains why a personal statement is a benchmark of behaviour and thinking for high achievers.
Relationship building
You work in a position where your boss can say no, your colleagues can say no, those who don’t work in marketing can say no, and even your own teams can say no. In this lesson, Thomas Barta, explains why you, as a marketing leader, need to build relationships by being an inspiration to the people around around you.
