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Customer engagement

In your effort to improve your service or product, when was the last time you asked your customers to help? In this lesson, customer service and experience strategist, Adrian Swinscoe, explains that to really engage customers, you need to be willing to fail.

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What makes a good sales person?

Why are people like Martin Luther King, Alex Ferguson and Oprah Winfrey all considered sales people? In this lesson, author and sales expert, Phil Jones, explains why.

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Presentations – The Audience is most important

If you are making a presentation to a group of accountants does it have to be exclusively factual or is there another way to gain their trust? In this lesson Grant Leboff discusses how you put the audience first with Simon Morton, the internationally recognised expert on presentation development.§

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Working in the V zone

What’s the most important issue for you as a marketer? You’ve got your customer’s needs on one hand, the company’s needs on the other, and the ‘V’ zone is the bit in the middle – that’s were you are. Thomas Barta, explains how a marketer can identify where that ‘V’ zone is.

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The challenge of high performers

Is your organisation constantly asking how it can we do more and how it can challenge its people to think in different ways?” In this lesson, Brian MacNeice, discusses the characteristics of exceptional enterprises and what he has labelled “unreasonable ambition.”