More has been learnt about the human brain and how it functions, probably in the last 10 years than in the whole of human history.
In this lesson, Simon Hazeldine MSc., an international consultant in the areas of sales, negotiation and leadership explains how that can help, not just B2B but what he calls ‘Brain to Brain’ selling.
Marketers used to talk about the 4P’s. Are they still relevant or have we moved on from there?
In order to get your marketing right, you’ve got to understand the buying journey of the customer. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, sets out how, from a standing start, someone starts to do that.
The most important question in marketing and often the most ignored, is; why should somebody choose you? In this lesson, advertising legend, Drayton Bird, describes the hard way to get the right answer…
If your company isn’t a high ranking brand on the search engines, how do your potential customers find you? In this programme, Grant Leboff asks Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Practice, how you can become visible, online.
Graham Jones, discusses with Grant Leboff why people shop online and the biggest mistake companies can make on their website.
Grant Leboff, in conversation with Word of Mouth Expert, Steve Barton. In this video Grant Leboff and Steve Barton discuss what kind of content you should be putting on the web.
Costas Papaikonomou, one of the founders of happen.com, one of the fastest growing creative innovation agencies, discusses with Grant Leboff aspects of his book, ‘thoughts from a grumpy innovator’ and how a busy company can ‘find the space’ to innovate.
Would you recognise a live brand experiential marketing experience if you saw it? Shirra Smilansky explains what experiential marketing is and how to recognise it in your high street.
One of the challenges that a lot of businesses have is aligning what they provide, with the perceptions that their customers actually have. In this lesson, Susannah Schofield, discusses the importance in having the two aligned.
