Logic versus emotion

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You can’t draw somebody into really engaging with the logic of your product or service unless you’ve first triggered an emotional response. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, explains what she calls, the logic sandwich.

Video length: 4:08

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About Bryony Thomas

As a self-funding student Bryony took the role of telephone fundraising with ActionAid. Within three months – aged just 19 – she was co-managing telephone fundraising campaigns for UK’s best-loved charities, alongside her ‘full time’ studies.

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