Why do people now buy ‘experiences’, rather than buying the product?
Chapter 10: Advertisements to content (3 of 4)
You say it is not so much ‘who is buying?’ but ‘when they are buying’ What does that mean and why does it matter so much?
Epilogue: Customers to communities (3 of 4)
If we are no longer selling products and services, what are we selling?
Chapter 9: Controlling to sharing (3 of 4)
Why is the ‘Middle Market’ disappearing?
Chapter 12: Static to mobile (1 of 2)
What does the rapid uptake of mobile devices mean for us as businesses?
Chapter 8: Image to reputation (2 of 3)
When it comes to reputation on the web, how do we know that what we are viewing is real?
Chapter 11: Broadcast to discovery (1 of 2)
How do people find me on the web?
Chapter 7: Messages to conversations (2 of 3)
What is the ‘Social Graph’
Chapter 6: Unique Selling Points to Customer Engagement Points (4 of 5)
What is ESP – the Emotional Selling Proposition?
Chapter 4: Benefits to problems (2 of 3)
Why is being able to see things through your customer’s eyes now so vital?