Drayton Bird

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About Drayton Bird

In 2003 the Chartered Institute of Marketing named Drayton Bird one of the 50 people who shaped modern marketing. He has worked in 54 countries with every brand from American Express and Bentley to Volkswagen and Unilever and written to sell everything from Airbus to Peppa Pig.

In this fascinating series with Grant, Drayton Bird reflects on some of the greatest successes and failures that he has witnessed in the advertising world over the last 50 years, with many anecdotes and insights into traditional advertising skills and how they transfer to the digital world, based on his book; ‘Common Sense Direct & Digital Marketing’.

Find out more at draytonbird.com

Lessons by Drayton Bird

Drayton Bird on the importance of market positioning and how to get it wrong

Drayton Bird on the importance of market positioning and how to get it wrong

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Drayton Bird:- What has planning got to do with creative marketing?

Drayton Bird:- What has planning got to do with creative marketing?

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Drayton Bird:- Drayton Bird on websites and keeping on message

Drayton Bird:- Drayton Bird on websites and keeping on message

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Drayton Bird on the importance of building your list

Drayton Bird on the importance of building your list

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Drayton Bird on creativity and where it originates

Drayton Bird on creativity and where it originates

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Drayton Bird on addressing the individual and not a list

Drayton Bird on addressing the individual and not a list

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Drayton Bird on Emotion in marketing

Drayton Bird on Emotion in marketing

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Drayton Bird on working with David Ogilvy

Drayton Bird on working with David Ogilvy

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Commonsense Direct and Digital Marketing
How to Write Sales Letters that Sell
Marketing Insights and Outrages