Watched

Drayton Bird on addressing the individual and not a list

Rate this:
[Total: 1    Average: 5/5]

About this video

When you are writing copy, who or what, do you have in mind, a list or a particular person? In this lesson, advertising legend Drayton Bird, reflects on one of the best pieces of copy he ever wrote… to his mother.

Video length: 8:41

Commonsense Direct and Digital Marketing

Order on Amazon

How to Write Sales Letters that Sell

Order on Amazon

Marketing Insights and Outrages

Order on Amazon

About Drayton Bird

In 2003 the Chartered Institute of Marketing named Drayton Bird one of the 50 people who shaped modern marketing. He has worked in 54 countries with every brand from American Express and Bentley to Volkswagen and Unilever and written to sell everything from Airbus to Peppa Pig.

Learn More →

More from Drayton Bird




Rate this:
[Total: 1    Average: 5/5]

Leave a Comment