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Drayton Bird on websites and keeping on message

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Everyone has a website but how do you use it? In this lesson, advertising legend, Drayton Bird, explores some secrets of websites and keeping on message.

Video length: 11:42

Videos referenced in the lesson ‘Drayton Bird on websites and keeping on message’

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Commonsense Direct and Digital Marketing

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How to Write Sales Letters that Sell

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Marketing Insights and Outrages

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About Drayton Bird

In 2003 the Chartered Institute of Marketing named Drayton Bird one of the 50 people who shaped modern marketing. He has worked in 54 countries with every brand from American Express and Bentley to Volkswagen and Unilever and written to sell everything from Airbus to Peppa Pig.

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