International speaker and expert Philip Hesketh joins us this month to discuss the psychology of persuasion and influence.
Top Tips on Influence and Persuasion
Expert Philip Hesketh offers some insights into how to get your way more often.
Whitney Houston, Sony And The Importance Of ‘Reputation’
Just hours after the death of Whitney Houston two of her albums, ‘The Ultimate Collection’ and “The Greatest Hits’ were increased in price on the UK version of iTunes; one from £4.99 to £7.99 and the other from £7.99 to £9.99.
Do Not Commit The ‘Cardinal Sin’ Of Modern Marketing
The seven ‘deadly’ or ‘cardinal’ sins are commonly thought of as envy, gluttony, greed, lust, pride, sloth and wrath. However, in marketing today, there is another sin being committed by companies the world over. This offence creates so much dissatisfaction for prospects and customers alike, the punishment for committing such a crime is becoming increasingly severe.