In this Vlog, Grant Leboff explains that you don’t have to create all of your content yourself.
Let me tell you about a visit to the Imperial War Museum.
I took two of my boys and the way that the curator had laid out the artifacts really brought that period of time to life. There are a load of artifacts in the vault they’re currently not using, but they use the ones that help them tell their story best.
And that is exactly what content curation is all about.
When sharing other people’s content you have to think of yourself as the curator.
What story do you want to tell and what will your customers want to know?
While creating your own content is important, you don’t have to do it all yourself. By taking some of the best material from around the web and delivering it to your customers you can provide some real value.
For example, I subscribe to a newsletter from a financial institution. Every single day they give a very short summary of what happened in the markets the day before and then highlight some of the best articles from authoritative companies such as the Wall Street Journal, the Financial Times, and the Washington Post that underpin their point of view.
By filtering some of the best articles available they help to keep me informed.
Creating enough content yourself to keep your customers engaged is a real challenge.
However, by curating content effectively, not only can you keep your customers engaged, but also be seen as a real go to expert.
There may be small changes to the spoken word in this transcript in order to facilitate the readability of the written English