How can innovation be relevant?

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Costas Papaikonomou discusses where companies go wrong when undertaking research and the best people they should really speak to, in order to get real feedback on their product or service.

Video length: 3:21

Thoughts From A Grumpy Innovator

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About Costas Papaikonomou

Costas Papaikonomou – is one of the founding partners of the Happen Group and since 1996 has worked across the globe in many areas of innovation, from strategy to design, from commercialisation to manufacturing.

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