Today, anyone can see the tweets you choose and the people you start to follow in your Twitter feed. In this lesson, Grant asks David Taylor for his thoughts on the implication of that for the way society’s going.
How do you define your target market?
When you are defining your market, you need to start building a prospect list. In this lesson, author and sales expert Phil M Jones explains his FRIENDS acronym to do just that.
Exposing Sales Myth #2 – Attitude Sets Altitude
Mark Blackmore discusses with Grant Leboff that successful selling is not a case of attitude setting altitude. It’s a firm belief in the value proposition of what you are selling.
The impact of poor presentations
When can a bad PowerPoint presentation, prove to be lethal? In this lesson Grant Leboff discusses how not to ruin a presentation with presentation expert, Simon Morton.
How can I prevent stress?
We are all capable of doing too much work, getting stressed, doing things that cause us grief, anxiety and stress – but how can we prevent it?
In this lesson, David Hyner explains how we need to make ‘de-stressing’ an habitual behaviour.
Are Marketers a cost or revenue?
Finance departments often see ‘Sales’ as revenue, but ‘Marketing’ as a cost on the business. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why it is so important for marketers to ensure they are recognized as a revenue driver.
How do you define your purpose in life?
What’s the difference between “I get to go to work” instead of “I’ve got to go to work?” In this lesson International trainer, coach and author, Steve Head, describes the attitude needed that makes people get out of bed in the morning.
How do you manage the pace of growth?
When building a business, people often think that they just need to make as much money as quickly as possible.
In this lesson, Guy Rigby – a chartered accountant, entrepreneur, author, mentor and advisor to dynamic owner-managed businesses – explains that it’s a bit more nuanced than that.
Purpose
In this lesson, Brian MacNeice, an expert on driving improvements in performance focus and culture in high performing organisations, discusses one of the elements that creates the condition for long-term performance advantage over your competitors.
The Power of Stories
Since we were small children, we all love stories, and that is important from a marketing point of view as well. In this lesson, Speaker, Media and Presentation coach Michael Dodd, explains how stories work in business and how you find them.
