You can’t draw somebody into really engaging with the logic of your product or service unless you’ve first triggered an emotional response. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, explains what she calls, the logic sandwich.
Drayton Bird:- What has planning got to do with creative marketing?
If you want your product or service to succeed, you have to make sure that you understand what matters and to what degree. In this lesson, advertising legend, Drayton Bird, explains that before you can be creative, you need to plan like it’s a military strategy.
From one to many
How do you encourage greater interaction with your online contacts? In this lesson, Grant Leboff together with Dave Chaffey – author of Digital Marketing, discuss some tricks and tools to help businesses deliver really targeted messages.
How does the shopping experience differ on-line
Internet psychologist, Graham Jones, discusses the differences between the online and offline shopping experience with Grant Leboff
What kind of content is successful on the Internet?
Grant Leboff, in conversation with Word of Mouth Expert, Steve Barton discussing what kind of content is successful on the Internet.
How does a company know where to start to innovate?
Costas Papaikonomou, one of the founders of Happen.com, and author of ‘Thoughts from a Grumpy Innovator’, discusses when to innovate and the use of big data in product innovation, with Grant Leboff.
How does experiential marketing lead to sales?
Experiential marketing is often seen as organising just a fun event. In this lesson, Shirra Smilansky author of Experiential Marketing, explains that its principles are related to the classic AIDA purchase funnel
How do I assess my competition?
One of the challenges that a lot of businesses have is aligning what they provide, with the perceptions that their customers actually have. In this lesson, Susannah Schofield, discusses the importance in having the two aligned.
How do you deliver a consistent customer experience
One of the things businesses struggle with is delivering a consistent customer experience. In this lesson, business consultant and author Shaun Smith, explains how, having a clear a purpose, helps a business with its communication challenges.
The ability to see change
The average tenure of a football league manager is 16 months before they are dismissed, but Sir Alex Ferguson become the longest serving football manager in history. In this lesson, Grant Leboff discusses with Professor Damian Hughes, how Sir Alex Ferguson instilled cup winning objectives into his team members, how he planned for the future, and how that relates to successful businesses today.
