When you are defining your market, you need to start building a prospect list. In this lesson, author and sales expert Phil M Jones explains his FRIENDS acronym to do just that.
Mark Blackmore discusses with Grant Leboff that successful selling is not a case of attitude setting altitude. It’s a firm belief in the value proposition of what you are selling.
When can a bad PowerPoint presentation, prove to be lethal? In this lesson Grant Leboff discusses how not to ruin a presentation with presentation expert, Simon Morton.
We are all capable of doing too much work, getting stressed, doing things that cause us grief, anxiety and stress – but how can we prevent it?
In this lesson, David Hyner explains how we need to make ‘de-stressing’ an habitual behaviour.
Finance departments often see ‘Sales’ as revenue, but ‘Marketing’ as a cost on the business. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why it is so important for marketers to ensure they are recognized as a revenue driver.
What’s the difference between “I get to go to work” instead of “I’ve got to go to work?” In this lesson International trainer, coach and author, Steve Head, describes the attitude needed that makes people get out of bed in the morning.
When building a business, people often think that they just need to make as much money as quickly as possible.
In this lesson, Guy Rigby – a chartered accountant, entrepreneur, author, mentor and advisor to dynamic owner-managed businesses – explains that it’s a bit more nuanced than that.
In this lesson, Brian MacNeice, an expert on driving improvements in performance focus and culture in high performing organisations, discusses one of the elements that creates the condition for long-term performance advantage over your competitors.
Since we were small children, we all love stories, and that is important from a marketing point of view as well. In this lesson, Speaker, Media and Presentation coach Michael Dodd, explains how stories work in business and how you find them.
In this lesson, Simon Hazeldine MSc. – an international consultant in the areas of sales, negotiation and leadership – explains that customers still have only one brain, but it’s the three areas of the brain of which salespeople and business people need to be aware.