Chapter 3: Transactions to engagements (2 of 4)

How does the ‘value around the product’, rather than the more traditional ‘value in the product’, compare?

Explain ‘Transactions to engagements'

How does the ‘value around the product’, rather than the more traditional ‘value in the product’, compare?

What do you mean when you say that in order to create ‘engagement’ you have to be in the right place?

How do you define a ‘trusted source’?

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Are you paranoid about your competition?