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Home Stickier Marketing Chapter 6

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Chapter 6: Unique Selling Points to Customer Engagement Points (1 of 5)

In the modern world of marketing, why are ‘Partnerships’ so essential?

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Chapter 6: Unique Selling Points to Customer Engagement Points (2 of 5)

Why is ‘Content’ so important?

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Chapter 6: Unique Selling Points to Customer Engagement Points (3 of 5)

What do you mean by ‘Market Positioning’ – shouldn’t we be marketing to as many people as we can?

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Chapter 6: Unique Selling Points to Customer Engagement Points (4 of 5)

What is ESP – the Emotional Selling Proposition?

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Chapter 6: Unique Selling Points to Customer Engagement Points (5 of 5)

How does a ‘Company’s Narrative’ relate to selling?

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