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What is phase 4 of brain-friendly selling? Convincing customers

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Many salespeople try to convince their customer by only talking about ‘ME’ in their proposal.

In this lesson, Simon Hazeldine MSc., an international consultant in the areas of sales, negotiation and leadership, explains that neuroscience indicates that when we hear a story, our brains tend to behave differently from when we’re being made a proposal.

Video length: 4:33

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About Simon Hazeldine

Simon Hazeldine works internationally as a professional speaker and performance consultant in the areas of sales, negotiation and leadership. He is the bestselling author of five books.

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